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MARKETING PROJECT TOPICS AND RESEARCH MATERIALS


  • 1. IMPACT OF PRODUCT PACKAGING ON CONSUMER PURCHASE DECISION OF CONSUMER GOODS AMON...

    » ABSTRACT The study was to examine the impact of product packaging on consumer purchase decision of consumer goods among student Uyo City Polytechnic Campus. The problem of the study is that people (consumer) paid little or no attention to packaging of product; they believe that once a product is produced, it is their duty to sell it out without considered if the product is packaged of if it can la...Continue Reading »

    60 pages |  -1 engagements | 

  • 2. AN EVALUATION OF DISTRIBUTION STRATEGIES IN MARKETING OF PETROLEUM PRODUCTS.

    » CHAPTER ONE INTRODUCTION Over the years, Nigeria has experienced a boom in her economy especially in the oil industry. Her citizens depended much on imported goods, especially household products. Nigeria is a country is a country that is richly endowed mineral resources as a gift of nature. The inception of the petroleum industry in Nigeria can be traced back to the first decade of this country wh...Continue Reading »

    60 pages |  -1 engagements | 

  • 3. THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF HOSPITAL SERVICES.

    » CHAPTER ONE INTRODUCTION BACKGROUND OF HE STUDY Before now, hike in 1960’s public relation practice was not popular, only a few Nigerians knew what public relation was, until the recent past when public relations practice and public relations programmes and activities were considered as the powerful tools for co ordinating human and business image. The knowledge of public relation diffused f...Continue Reading »

    60 pages |  4 engagements | 

  • 4. AN EVALUATION OF THE DISTRIBUTION STARTEGIES ADOPTED BY OANDO PLC FOR THE MARKET...

    » ABSTRACT This research was motivated to apprise the evaluation of distribution strategies adopted by Oando Plc for the marketing of petroleum product. There was a problem of the tendency of distribution of those petroleum product to the Northern and Southern which effect to a scarcity of the product in other areas of the country. On the contrary to the problems of this research work, an objective ...Continue Reading »

    60 pages |  6 engagements | 

  • 5. THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND

    » TABLE OF CONTENTS Cover Page Title Page Certification Dedication Acknowledgment Abstract Table of Content Chapter One: Introduction 1.1 Background of the Study 1.2 Statement of the Problem 1.3 Objectives of the Study 1.4 Research Questions 1.5 Research Hypotheses 1.6 Significance of the Study 1.7 Scope of the Study 1.8 Limitation of the Study 1.9 Definition of Terms Chapter Two: Review of Related ...Continue Reading »

    60 pages |  14 engagements | 

  • 6. AN EVALUATION OF PIPELINE TRANSPORTATION IN THE MARKETING OF PETROL IN NIGERIA

    » ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port Harcourt were randomly selected to form the study sample. The 83 members of the study sample were given 83 copies of structured questionnaires to complete. Their re...Continue Reading »

    60 pages |  12 engagements | 

  • 7. THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

    » BACKGROUND OF THE STUDY To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional. Marketing strategies constitute one of the functional strategies amenable to application by contemporary companies in order to enhance performance. Marketing has been defined and conceptualize...Continue Reading »

    60 pages |  12 engagements | 

  • 8. THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING OF BANKING SERVICE (A CASE STUDY...

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Product management embraces the task of adjusting the product throughout its life to match the ever changing demands of the market place. Too many organizations make the mistake of thinking that consumers fed and act as they do ad share their wants. The job of managing a product, then is one of constantly monitoring the market and adjusting the ...Continue Reading »

    60 pages |  14 engagements | 

  • 9. THE PROBLEMS FACING THE MARKETING OF POULTRY PRODUCT

    » ABSTRACT The purpose of this study was to investigate problem problems facing the marketing of poultry product in Egor Local Government Area of Edo State four research questions formulated and analyzed. The respondents were made up of poultry farmers who were into selling of poultry product in Edo State. TABLE OF CONTENT Chapter One Introduction Background of the study Statement of problem Purpose...Continue Reading »

    76 pages |  9 engagements | 

  • 10. THE IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM IN ENUGU STATE

    » ABSTRACT The study was on the impact of marketing in the development of tourism in Enugu state. The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the impact of marketing n the development of tourism. Research conducted revealed that for tourism to prosper in the future that is needed for recognition and implementation o...Continue Reading »

    64 pages |  9 engagements | 

  • 11. AN APPRISAIAL OF EFFECTIVE ADVERTISING IN INCREASING SALES OF COSMETIC

    » ABSTRACT This project is on the Appraised of effective Advertising in increasing sales cosmetics in Enugu Metropolis ( A case study of petals cosmetics).Advertising here relates to undertaken to ascertain the media to communication that will maximize sales for every naira spent on advertising. The study was limited to cosmetics produced and market in Enugu Metropolis. The objective of the was main...Continue Reading »

    76 pages |  9 engagements | 

  • 12. THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE

    » ABSTRACT The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo. The objective, the study among other things include: To determine the impact of personal selling on the marketing of Milo. To find out whether personal selling strategy adopted in the marketing of Milo ha...Continue Reading »

    64 pages |  9 engagements | 

  • 13. ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES (A CASE STUDY OF NEPA, ENUGU METR...

    » ABSTRACT It has always been said that the consumer is the king and will remain the king in the market place meaning that the success or failure of any product/service depends on the attitude of consumer towards it. The consumer attitude may be positive in which case the product/service enjoys consumer’s acceptance or negative attitude, which will result in rejection of the service/product, a...Continue Reading »

    53 pages |  7 engagements | 

  • 14. ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH.

    » ABSTRACT The study was on Advertising as a Power Tool for Business Growth. Advertising refers to any form of non personal presentation or promotion of ideas, goods and services by an identified sponsor. The raison d’ taire of advertising is to create awareness of a product and to further stimulate brand preference. Therefore, its role in the pursuant of a company’s profit making object...Continue Reading »

    65 pages |  -1 engagements | 

  • 15. THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT.

    » ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such as displays, shows, exhibition, demonstration and vari...Continue Reading »

    53 pages |  9 engagements | 

  • 16. ADVERTISING AS A STRATEGIC INSTRUMENT IN THE MARKETING OF MTN’S COMMUNICATION ...

    » ABSTRACT The research work is meant to examine the extent at which advertising effectiveness can either draw people attention a particular project or how it ineffectiveness is can put people off from the advertised product. Advertising as a business promotional tool has badly neglected in Nigeria industries as a mot managers thinks their product can survive without if the main purpose of the study...Continue Reading »

    76 pages |  9 engagements | 

  • 17. AN EVALUATION OF DISTRIBUTION STRATEGIES IN MARKETING OF PETROLEUM PRODUCTS

    » ABSTRACT The research topic “AN EVALUATION OF DISTRIBUTION STRATEGIES IN THE MARKETING OF PETROLEUM PRODUCTS” (A CASE STUDY OF NNPC, ABA DEPOT) was chosen because of the constant scarcity of petroleum products that the Nigerian public has been witnessing for some years. The research looked at the relationship between the distribution and the relationship between the distribution strate...Continue Reading »

    53 pages |  10 engagements | 

  • 18. AN INVESTIGATION INTO MARKETING IMPLICATION OF STREET TRADING IN URBAN CENTERS

    » ABSTRACT This research was designed to investigate the marketing implication of street trading in Abia state urban areas, with Umuahia metropolis as a case study. This study aimed at finding out the underlying forces of street trading. This marketing implication of street trading revealing the classes of the society that patronizes the street traders and why they prefer it to super market and conv...Continue Reading »

    64 pages |  9 engagements | 

  • 19. ATTITUDE OF CONSUMERS TOWARDS MADE IN NIGERIAN GOODS

    » ABSTRACT This project work was designed to study the attitude of consumer towards made in Nigerian goods with special reference to women world boutique in Enugu metropolis. A survey was conducted in five (s) zones to obtain field data. The objectives of the study were to find out the following. 1) The factor that influence the attitude of Nigerians towards made in Nigerian women’s weans 2) I...Continue Reading »

    53 pages |  9 engagements | 

  • 20. THE IMPACT OF PROMOTION ON CONSUMER PATRONAGE OF PHARMACEUTICAL COMPANIES

    » ABSTRACT This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the degree of these promotional messages on consumer patronage, and it will equally help the producers of pharmaceutical to understand the consumers’ attitude towards the use of their products. The ob...Continue Reading »

    65 pages |  9 engagements |