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MARKETING PROJECT TOPICS AND RESEARCH MATERIALS


  • 1. THE IMPACT OF ADVERTISING ON THE GROWTH OF SMALL SCALE BUSINESS IN GENERAL (A ST...

    » Abstract This project work was conducted in standard insurance company Aba in order to find out the impact of advertising on the growth of small scale business. The project work consists of four research questions, which were stated to determine the impact of advertising on the growth of small scale business. Forty two questionnaires were distributed and forty two were returned. The questionnaire ...Continue Reading »

    65 pages |  1 engagements | 

  • 2. MARKETING SEGMENTATION AND TARGETING STRATEGIES FOR A FIRM COMPETITIVE GROWTH ( ...

    » Abstract In most economy, the notion of scarcity and choices among resources tend to guide the order of business not to talk of the unexpected economic and financial crisis which hit even the most advance of economic like that of Europe and America thereby making it pertinent for firms to strategically allocate their resources to those markets that can still enhance their profitability objectives ...Continue Reading »

    65 pages |  1 engagements | 

  • 3. THE IMPACT OF SALES PROMOTION ON ORGANIZATIONAL PERFORMANCE (A CASE STUDY OF NIG...

    » Abstract The analysis of research on impact of sales promotion on organizational performance. (A case study of Nigeria bottling company (NBC plc, coca cola Onitsha plant. revealed that the study is relevant in that it seeks to identify the role sales promotion plays in the marketing strategies and achievement of organizational goals and objectives. And have tried to expose the impact of sales prom...Continue Reading »

    65 pages |  1 engagements | 

  • 4. PRODUCT DIFFERENTIATION AS A COMPETITIVE TOOL IN THE MARKETING OF SOFT DRINK (A ...

    » Abstract The topic of this research work is product differentiation as a competitive tool in the marketing of soft drinks (A case study of Limca Bottling Company). Chapter one focuses on the introductory aspect of this work e.g. problems of the topic, objectives of the research, and research hypothesis. The review of different writers opinion on this research work constitutes chapter two, which is...Continue Reading »

    65 pages |  1 engagements | 

  • 5. SALES PROMOTION AS A TOOL FOR INCREASING PROFITABILITY IN AN ORGANIZATION (A CAS...

    » Abstract Sales Promotion as a tool for increasing profitability in an Organizations’ provides Profitability to the customers in an organization. Literature from different researchers is also reviewed. The study is aimed at finding the sales promotion strategies and the profitability of the firms along with the perception about sales promotion of the consumers and its relationship with the br...Continue Reading »

    65 pages |  1 engagements | 

  • 6. THE INFLUENCE OF SALES PROMOTION ON CONSUMER BRAND LOYALTY (A STUDY OF UNCLE C.Y...

    » Abstract This research was undertaken to elicit the influence of sales promotions on consumer’s brand loyalty using uncle C.Y Bread as a case study. The project is divided into five chapter, chapter one introduces the topic, defines certain terms, stated the problems and the purpose of the study. It also contains the hypothesis. Chapter two reviewed some existing literatures that are relevan...Continue Reading »

    65 pages |  1 engagements | 

  • 7. THE INFLUENCE OF ADVERTISING AND PERSONAL SELLING ON MARKETING OF NEW PRODUCTS O...

    » Abstract In today’s highly competitive marketing environment, markers do not only stop at developing a good product pricing it attractively and making it readily available to the target customers, they must communicate it to the target audience for them to succeed. This research work has therefore been made to appraise the influence of advertising and personal selling on marketing of new pro...Continue Reading »

    65 pages |  0 engagements | 

  • 8. CONSUMER ATTITUDE TOWARDS MADE IN NIGERIAN PRODUCTS (A STUDY OF ABA MADE LEATHER...

    » Abstract This project covers a study of Aba made leather works in Abia state. Chapter one gives account of the background of the study, historical background of the study, scope of the limitations, and definition of terms. Chapter two covers the Review of related literature, the theory of consumer behavior Attitude and attitude change and the purchase decision. Chapter three is all about research ...Continue Reading »

    65 pages |  0 engagements | 

  • 9. IMPACT OF ADVERTISING ON THE MARKETING OF FORTE PETROLEUM PRODUCT IN PORT-HARCOU...

    » Abstract The research work lilted: impact of advertising in marketing of forte petroleum ltd product with particular reference to forte petroleum plc Port Harcourt Cross River state. In carrying out this research, the researcher used deceptive to survey research design, stratified sampling method and questionnaire method in generating data for the study. Simple percentage ratio was used to analyze...Continue Reading »

    65 pages |  0 engagements | 

  • 10. THE CONTRIBUTION OF SMALL SCALE INDUSTRIES IN THE ECONOMIC DEVELOPMENT OF NIGERI...

    » Abstract The contribution of small scale industries towards the development of Nigeria economy cannot be over emphasize because, it has contributed heavily to the Nigeria economy. It is important and necessary to map out the contribution of these small scale industries in the Nigeria economy. This research work tries to X ray the contributions of small scale industries to the Nigeria economy using...Continue Reading »

    65 pages |  0 engagements | 

  • 11. THE RELEVANCE OF MARKETING PLANNING IN ACHIEVING THE BUSINESS GROWTH OF DEALERS ...

    » Abstract The topic of this research work is the relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis). Chapter one focuses on the introductory aspect of this work, e.g. problems of the topic, objectives of the research, and research hypothesis. The review of different writers’ o...Continue Reading »

    65 pages |  0 engagements | 

  • 12. THE EFFECT OF MARKETING RESEARCH IN PRODUCT PLANNING PROCESS (A CASE STUDY OF UN...

    » Abstract This project work is designed to enlighten firms who have not yet understood this very well and those who are still ignorant of this fact that marketing research is inevitable in product planning process. if a firm will succeed, survive and grow in this competitive environment and in this era of marketing concept. This entire project is logically arranged in five chapters one contains the...Continue Reading »

    65 pages |  0 engagements | 

  • 13. PROBLEM AND PROSPECTS OF DISTRIBUTING SOFT DRINKS PRODUCTS IN ENUGU METROPOLIS (...

    » CHAPTER ONE INTRODUCTION Distribution is concerned with the organizing system of transportation, storage and communication, so that goods and services will be readily available to consumers. Distribution is a very important element of the marketing mix because of the utilities creates for consumers. Distributing creates three types of utility. Time utility is created when distribution channels mak...Continue Reading »

    89 pages |  9 engagements | 

  • 14. PROBLEMS OF ALLOCATION DISTRIBUTION AND MARKETING OF PETROLUM PRODUCTS. (A CASE ...

    » CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Oil exploration began inNigeriain 1908 although the documentation of occurrence of the minerals were reported some five (5) years earlier in 1903. The exploration efforts were punctuated by two world wars but eventually yielded results with discovery of oil in Oloibiri in 1956 by sheel Bp. Bayeri (1996:7) Production increased from a more five thousand (5,000...Continue Reading »

    89 pages |  -1 engagements | 

  • 15. THE EFFECTS OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR IN ENUGU METROPOLIS. (A ...

    » CHAPTER ONE INTRODUCTION This chapter covers the introductory aspect of this project work. It discuses the problems needed to be solved in the other chapter to follow. 1.1 BACKGROUND OF THE STUDY For quiet sometime now, the rise and fall of the advertisings industry, either in a boom or recession period, is dependent on the growth of the economy and this reflects the state of any economy. Infect, ...Continue Reading »

    54 pages |  7 engagements | 

  • 16. MARKETING PRACTICES AND CONSUMER SATISFACTION IN THE HOTEL INDUSTRY (A CASE STUD...

    » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY: The hotel industry is regarded as a service industry whose product cannot be separated from it, in space or time. it provides intangible services as stated by George (1986) much credit is given to the article to PATHMELL, which he gave a good description of the difference between goods and services and went further to distinguish the market...Continue Reading »

    54 pages |  10 engagements | 

  • 17. THE PROBLEMS IN THE MARKETING OF NEW PRODUCT IN ENUGU STAGE (A CASE STUDY PRODUC...

    » CHAPTER ONE 1.0 INTRODUCTION Louise Carter Group Industry Limited, Enugu was formally established in 1985 after the necessary requirement of the States registrar of companies has been completed with. As a manufacturing company, Louise Carter Group Industry Limited commence the production of the following live of products: i. Louise Carter Plastic ii. Tobacco iii. Pipe iv. Weaving v. Rice vi. Lady ...Continue Reading »

    89 pages |  7 engagements | 

  • 18. THE ROLE OF MARKETING COMMUNICATIONS (A CASE STUDY OF JOHN HOLT)

    » CHAPTER ONE 1.1 GENERAL BACKGROUND TO THE SUBJECT MATTER Every marketing element in marketing communication tells something to the consumers. The marketing communication is a part of the entire marketing strategy of a company and must be co ordinated within the marketing effort. Modern marketing is more than developing a good product, pricing, it attractively making it really available to targeted...Continue Reading »

    89 pages |  -1 engagements | 

  • 19. THE ASSESSMENT OF THE INFLUENCE OF CORPORATE IMAGE ON MARKETING A MANUFACTURERS ...

    » TITLE OF CONTENT Title i Approval ii Dedication iii Acknowledgement iv Table of content v Abstract ix CHAPTER ONE 1.0 Introduction 1 1.1 Background of the study 1 1.2 Statement of the problem 3 1.3 Purpose of the study 5 1.4 Significance of the study 6 1.5 Research questions 6 1.6 Scope of the study 7 1.7 Definition of terms 7 CHAPTER TWO LITERATIRE REVIEW 2.1 Introduction 9 2.2 Review of current ...Continue Reading »

    89 pages |  5 engagements | 

  • 20. MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN NIGERIA...

    » CHAPTER ONE 1.1 BACKGROUND OF THE STUDY During the pre and post independence period,Nigeriamarkets were flooded with foreign goods including cosmetics. There was a great enthusiasm for specialization in importation for sale rather in local production scale. The scramble for the importation of ready made goods into the country for sale was so great that people gave little attention for local produc...Continue Reading »

    89 pages |  -1 engagements | 

. ABSTRACT, Proposals, Literature Reviews, Aims & Objectives, Methodology, Surveys & Implementations