MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

• 1. CONFLICT MANAGEMENT STRATEGY AND SUSTAINABLE PEACE IN SOUTH-EAST NIGERIA: A STUD...

  » CHAPTER ONE INTRODUCTION 1.1 Background of the Study Conflict in organizations is of immense importance to different organizations. Conflict can be relationship based and task based (Koval, et al; 2019). Conflict of interest arises in group scarcity of freedom, position and resources. Conflicts which scholars simply identify as clash of interest, is as old as mankind and has formed a salient featu...Continue Reading »

  60 pages |  15 engagements | 

• 2. THE SIGNIFICANCE OF MARKETING STRATEGIES IN TELECOMMUNICATION INDUSTRY (A CASE S...

  » CHAPTER ONE 1.1 INTRODUCTION One of the reasons behind the successful performance of some telecommunication operations in Nigeria is the application of marketing strategies m their services. The significance of marketing strategies in the communication industry has long been appreciated and recognized by both marketing practitioners and academician. Over the years business all over the world has f...Continue Reading »

  50 pages |  342 engagements | 

• 3. POLITICAL MARKETING IN NIGERIA (A CASE STUDY OF APC AND PDP)

  » CHAPTER ONE INTRODUCTION 1.1Background to the Study For those who have real experience of politics, it is a service of exciting and interesting adventures. And the ultimate aim of political marketing is the attainment of power. In Nigeria politics is a game of survival of the fittest. Political marketing covers a wide spectrum marketing which is the identification anticipation and satisfaction of ...Continue Reading »

  40 pages |  265 engagements | 

• 4. THE IMPACT OF MARKETING INTELLIGENCE SYSTEM ON SALES OF BEVERAGES

  » CHAPTER ONE INTRODUCTION 1.1 Background of the study Today, a tsunami of changes in the corporate sector is sweeping the globe, and marketing intelligence, without a doubt, is at the heart of it. Organizations are subjected to a variety of environmental changes. Organizations' survival will be jeopardized if they do not prepare for these changes, which occur at such a rapid pace. The goal of marke...Continue Reading »

  50 pages |  264 engagements | 

• 5. THE IMPACT OF SOCIO-CULTURAL DISPARITIES ON BRAND PERCEPTION OF UNIVERSITY STUDE...

  » CHAPTER ONE INTRODUCTION 1.1 Background of the study In the contemporary world, culture and consumerism have had an unparalleled interaction (HemaPatil and Bblakkapa, 2012). They go on to say that, given this relationship and the fact that the global economy is becoming increasingly cross cultural, marketers will need to understand how socio cultural disparities influence consumer brand choice, es...Continue Reading »

  50 pages |  177 engagements | 

• 6. EFFECT OF PRICING STRATEGIES ON SALES VOLUME ( A CASE STUDY FPA MARKETING MODEL ...

  » CHAPTER ONE INTRODUCTION 1.1 Background of the study Businesses today are facing one of the most competitive eras in history. The rise and fall of businesses and the outright failure of some businesses suggest that if businesses are not properly managed and do not have a clear direction, its organizational performance and ultimately organizational sustainability is bound to be in jeopardy (Utaka, ...Continue Reading »

  50 pages |  409 engagements | 

• 7. PROBLEMS FACED BY ORGANIZATION IN PROMOTING THEIR PRODUCT. (A CASE STUDY OF UAC ...

  » CHAPTER ONE Introduction 1.1 Background of the Study Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels or think about other variables of the marketing mix. Production and marketing of goods and services make room for pricing placement and product...Continue Reading »

  50 pages |  591 engagements | 

• 8. MARKETING OF PETROLEUM PRODUCT IN NIGERIA CASE STUDY OF OANDO PETROLEUM PLC ILOI...

  » CHAPTER ONE 1.1 INTRODUCTION The discovery of petroleum has taken place for about one hundred and fifty years ago, that was 1859 when the first underground oil was drilled in the United State in Titusville and Pennsylvania. Petroleum is different from other oils, because it is being manufactured from mineral source rather than animal and vegetable. The source from which petroleum comes from distin...Continue Reading »

  50 pages |  497 engagements | 

• 9. THE ROLE OF INTERMEDIARIES IN MARKETING OF YAM FLOUR WITHIN BARUTEN LOCAL GOVERN...

  » CHAPTER ONE BACKGROUND OF THE STUDY 1.1 INTRODUCTION The alleged increase in the consumption of yam flour “KINA KUNNU” as it is called in Baruten Local Government Area of Kwara State and lack of good roads in the area has brought the importance of intermediaries for effective sales of agricultural product in Gwanara Market of Baruten Local Government Area. Therefore, this project is ai...Continue Reading »

  50 pages |  419 engagements | 

• 10. A COMPARATIVE ANALYSIS ON PUBLIC RELATIONS STRATEGIES OF PABOD BREWERIES AND COC...

  » ABSTRACT This study focus more on comparative analysis on public relations strategies of PABOD breweries and Coca Cola. This study aim to examine the influence of strategic communication adopted by Pabod Breweries and Coca Cola.The research design for this study was a survey design and the research instrument used for the study was questionnaire. Questionnaire, interview and documentation methodol...Continue Reading »

  50 pages |  440 engagements | 

• 11. AN APPRAISAL OF THE USE OF MARKETING RESEARCH IN A MARKETING ORGANIZATION

  » CHAPTER ONE 1.1 INTRODUCTION It is generally agreed that the health of a company organization depends, on its capacity to interpret the behavior, attitudes and needs for the individual consumers or industrial users who make up its market. To this end, according to Donald (1990:5) marketing research comes play, according to him will assist firms in recognizing and reaching to marketing opportunitie...Continue Reading »

  50 pages |  431 engagements | 

• 12. MARKETING RESEARCH AND ITS IMPORTANCE IN THE NIGERIAN BANKING INDUSTRY

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY African Banking Corporation which established its first branch in Lagos was the first bank to open its doors in 1892. The colonial masters established the bank solely for their trade in Nigeria which was then a British colony. According to Ugwanyi (2002:66) other banks come into existence such as British bank for West Africa (BBWA) now first ban...Continue Reading »

  50 pages |  -1 engagements | 

• 13. AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN...

  » CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Market segmentation is a vital issue in marketing strategy. Therefore, marketing segmentation is the sub dividing of a market into district subset of customers where any subsets may conceivably be selected as a target to be reaching with a district marketing mix. Kotler (2008) opines that market is a place or a geographical area where buyers and sel...Continue Reading »

  50 pages |  393 engagements | 

• 14. THE IMPACT OF TAX EVASION AND AVOIDANCE ON THE INTERNALLY GENERATED REVENUE OF T...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The history of revenue generation of government is as old as the existence of government. Government generates revenue not only for the purpose of taking care of the cost administration, defense, security, but for the provision of various other social and economic amenities. There are several means by which government can generate revenue. Among...Continue Reading »

  50 pages |  375 engagements | 

• 15. APPLICATION OF MARKETING CONTROL TECHNIQUES IN MANUFACTURING FIRMS IN ENUGU L.G....

  » ABSTRACT The topics of this research work are the application of marketing control techniques in manufacturing firms in Enugu east local government: A case study of Emenite Limited Emene Enugu. In order to peruse this investigation property, the following research objectives were formulated namely: To investigate to what extent manufacturing firms have forma plans for their activities. To determin...Continue Reading »

  50 pages |  333 engagements | 

• 16. EFFECTIVENESS OF PRODUCT INNOVATION AS A TOOL OF ACHIEVING COMPETITIVE ADVANTAGE...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Production innovation is one of the important concepts in purchasing. Some evidence suggests that effective product innovation results to sustainable competitive advantage. Other observed new product development and it launching into the purchasing place as difficult costly took or a dangerous business. The question that needs to be answered re ...Continue Reading »

  50 pages |  378 engagements | 

• 17. THE EFFECT OF PURCHASING SEGMENTATION AS A TOOL FOR ACHIEVING ORGANIZATIONS SALE...

  » ABSTRACT The purpose of this work is to find out the effect of purchasing segmentation as a tool for achieving organizations sales objectives. The benefit ranges from its support in profit generalization, increasing sales and net profit. This research work comprises five chapters. Chapter one is the introduction of the study, background of the study, statement of the problems, objectives of the st...Continue Reading »

  50 pages |  478 engagements | 

• 18. IMPACT OF MARKETING RESEARCH IN ACHIEVING ORGANIZATIONAL GOAL [A CASE STUDY OF R...

  » ABSTRACT The relevance of marketing information system in the achievement of organizational objective is focus of the research study using Nigeria Bottling Company (NBC) Owerri as a case study. Marketing information system helps to provide data with which the organization carries out its various function. Any organization that operates with the aid of a well organized marketing information system ...Continue Reading »

  50 pages |  499 engagements | 

• 19. THE IMPACT OF SALES PROMOTION ON THE PURCHASING OF CONSUMER PRODUCT IN NIGERIA (...

  » ABSTRACT This research work is centered on the impact of Sales promotion on the purchasing of consumer products in Nigeria with particular reference to Unilever Nigeria plc, Imo. The research is aimed at finding out if a sales promotion activity has positive impact on the sales of the company products to find out if the role of company’s product. In an attempt to achieve the objectives state...Continue Reading »

  50 pages |  535 engagements | 

• 20. ORGANIZATIONAL RESOURCES AND PERFORMANCE OF MOBILE PHONE COMPANIES IN KENYA

  » ABSTRACT A firm‟s performance is a function of how well managers build the organizations around the resources and capabilities within their reach. Resource Based View regards a firm‟s specific resources as the fundamental source of superior performance. Resources must be valuable, rare, inimitable, and lack of substitutes to give competitive advantage and hence superior performance. Empirical ...Continue Reading »

  50 pages |  330 engagements |