Eduproject.com.ng logo - RESEARCH PROJECT TOPICS AND PROJECT TOPICS ON EDUCATION

PROJECT TOPIC: THE ROLE OF MARKETING COMMUNICATION ON EFFECTIVE MARKETING OF ORGANISATIONAL PRODUCT

Project Body:


CHAPTER ONE

1.0   INTRODUCTION

1.1   Background of the study

Organisation is made up of people who work towards the attainment of the goals of such organization.

Without people, it is absolutely difficult for the organization to obtain their goals when these people are effectively managed, the end result is usually positive and productive attitude that will lead to the growth and prosperity of individual, the organization and the country as a whole. On the other hand when people are inefficiently managed, the result is usually negativism, frustration, low productive, losses, and general retardation.

Human resources are the most important factor of production in an organization as result of its dynamism, here is need for manpower training and development in business organization. Human resources is concerned about the resourceful nature of human, they are interested in what human being can do. In managing, directing, co-ordinating and controlling workers, the managers must always try to satisfy his worker in other to promote productivity.

As more workers, have found their basic needs satisfied in our society, the recognition of the dignity of the individual and the opportunity for satisfaction and self fulfillment on the job, have underlined the expanded role of the personnel function in business, with respect to recruitment, selection, training and development and general provision for the needs of human resource in organization.

Therefore, the conventional conception of management task in harnessing can be stated broadly into term of three (3) preposition there are:

·        Management is responsible for organizing the element of productive enterprise money materials, equipment people in the investment of economic end.

·        With respect of people, this is a process of directing their effort motivating them controlling their actions, modifying their behaviour to fit the needs of the organization.

·        Without this active intervention by management, people will be passive even resistant to the organization needs.

Training and development is an important phase in human resource management, employee may become obsolete or rustic if they do not date themselves with new work method, skills and knowledge about their work.

The entire organization may become rustic and obsolete if it lacks a systematic means of continually developing and renewing organizational capabilities.


Disclaimer: Using this Service/Resources: You are allowed to use the original model papers you will receive in the following ways:
  1. 1. This material content is developed to serve as a GUIDE for students to conduct academic research work
  2. 2. As a source for additional understanding of the subject.
  3. 3. As a source for ideas for your own research work (if properly referenced).
  4. 4. For PROPER paraphrasing (see your university definition of plagiarism and acceptable paraphrase)
  5. 5. Direct citing (if referenced properly)
  6. Thank you so much for your respect to the authors copyright.

Useful Links: