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PROJECT TOPIC: ADVERTISING STRATEGY IN A COMPETITIVE BUSINESS ENVIRONMENT. (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC IBADAN PLANT)

Project Body:


CHAPTER ONE

INTRODUCTION

1.0     Background of the Study

          It is important when discussing advertising to be fully aware of what advertising is all about. Advertising definition are as numerous as the number of advertisements available in the mass median but there is yet to be a...


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