Information technology (IT) has tremendous potential for fostering grassroots development and the Indian government has created various capital-intensive computer networks to promote agricultural development. However, research studies have shown that information technology investments are not always translated into productivity gains due to poor computer use by employees. In this context, a research investigation was conducted to develop a Computer Utilization Model that explains how individual and organizational factors influence computer utilization in extension organizations in India.
Survey research design was used to collect data from 299 extension professionals working in Krishi Vigyan Kendras (KVK—Farm Science Centres) in two Indian states. Various cognitive, affective and organizational factors that influenced computer utilization of extension professionals were modelled through a structural equations approach.