Cocoyam is highly perishable and considerable economic losses occur after it is harvested.
This is as a result of rot, sprouting and other physiological changes. These losses could be reduced through efficient storage, processing and marketing. This study is about economic study of cocoyam marketing in south-east Nigeria. It specifically ranked market participants preference for cocoyam cultivars and the reasons for such preferences. It showed the main marketing channels and socio-economic and institutional factors affecting the choice of marketing channels.