CHAPTER ONE

INTRODUCTION

1.1 Background of the Study

All human interactions are form of communication. In this business world, nothing can be achieved without effectively communicating withemployers, employees, clients, suppliers, and customers. If you look at the most successful business people in the world, you will seepeople who have mastered the art of communication.Business all over the world today is very challenging. To stay profitable in the highly challenging and competitive global market economy allfactors at production (i.e men, machine and materials), should be wisely managed. Among the factors of production, human resourceconstitutes the biggest challenge because unlike inputs, employee management demands skillful handling of thoughts, feelings andemotions to secure highest productivity. Effective organizational communication plays an important role in this challenge.Communication has crucial impacts or among work groups in that organizational communication is a channel to flow information,resources, and even policies. “Organizational communication can be broadly defined as communication with one another in thecontext of an organization.Effective communication in the contexts of business organization refers to the major action programs that are used by organization toachieve their mission and goals. The focus of business organizations is viability and profitability. The first requirement of the spirit oforganization is high performance standards for the growth as well as for individuals in the organization.A successful organization is most often and efficient enterprise. Understanding of management strategy or organization policy andeffectiveness is not as easy as some people believe. It requires proper evaluation or the position of an organization, whether the adoptedstrategy is working well and if not, why and how should we go about it?Conclusively, in all human organization, the art of communication cannot be overemphasized; it is the means by which people interact andwork with one another. Just like blood stream in people, communication represents the bloodstream of organization. This means thatnothing can be achieved in an organization without effective communication. Communication skills are important in all human endeavors,including business. Even though communication skills are so important to success in the workplace, there are many individuals who findthat there is a limit to their communication skills and that they seen to have reached a stumbling block in their progress. They maysometimes struggle to convey their thoughts and ideals in an accurate manner, making it difficult to reach their full potential as acommunicator, a manager, and a leader of others.

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