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» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY During the last two decades education institutions have invested heavily in information and communication technologies (ICT) particularly computers. The use of computers has had a major impact in the secondary school context, and in teaching and learning methods (Ema and Ajayi, 2006). One puzzling question is the effective impact of these comput...Continue Reading »
75 pages | 71 engagements |
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COMPUTER SCIENCE EDUCATION
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» ABSTRACT The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was carried out with objectives. To determine how advertising has affected the decision to buy, Guinness Malta or Amstel Malta. To determine the brand of malt that is more available than the other and the co...Continue Reading »
104 pages | 496 engagements |
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COMMERCE
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» ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos. Current, NASCO household products are market leaders in most part of the country . this study reveals the extent to whic...Continue Reading »
75 pages | 556 engagements |
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COMMERCE
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» CHAPTER 1 INTRODUCTION 1.1 Background of the Study In an increasing competitive and dynamic business environment, every organization needs to identify, anticipate, satisfy and care for customers to maximize profit, meet the requirement of stakeholders and have competitive advantage. Every industry including bank has an underlying structure or a set of fundamental economic and technical characteris...Continue Reading »
75 pages | 932 engagements |
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COMMERCE
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» TABLE OF CONTENTS Title page Approval page Dedication Acknowledgement Abstract Table of contents List of tables and figures CHAPTER ONE: INTRODUCTION 1.1 Background of study 1.1.2 Trade openness and output growth Historical Experience of the Nigeria economy Statement of the research problem Objectives of the study Statement of the research hypothesis Justification of the study Significance of the ...Continue Reading »
75 pages | 841 engagements |
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COMMERCE
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» LIST OF TABLE Unit Root Test for Stationarity Co integration Result Modeling Log of Differenced GDP by OLS Modeling Log of Differenced INV by OLS Summary of t statistic test for model 1 Summary of t statistic test for model 2 TABLE OF CONTENT Title page Approval page Dedication Acknowledgement Abstract List of tables Table of content CHAPTER ONE Introduction 1.1 Background of study 1.2 Statement o...Continue Reading »
75 pages | 810 engagements |
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COMMERCE
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» LITERATURE REVIEW 2.1 REVIEW OF THEORETICAL LITERATURE The importance of exchange rate policies in economic adjustments cannot be overemphasized as it has become the subject of considerable debate in many economies in the word today. Several economists in the world today have discovered that in the bid to achieve certain objectives, that are economy wide in nature, the issue of exchange rate canno...Continue Reading »
54 pages | 785 engagements |
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» 2.1 Theoretical Literature Balance of payments of a country is a systematic record of all its economic transactions with the outside world in a give year. It is a statistical record of the character and dimensions of the country’s economic relationships with the rest of the world (Johnson H 1958:113). Determinants of balance of payment have been and are still a topic of interest to many peop...Continue Reading »
75 pages | 1,180 engagements |
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COMMERCE
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» Concept of Foreign Direct Investment in Nigeria An agreed framework definition of foreign direct investment (FDI) exists in theliterature. That is, FDI is an investment made to acquire a lasting managementinterest (normally 10% of voting stock) in a business enterprise operating in acountry other than that of the investor defined according to residency (World Bank, 1996). Such investments may take...Continue Reading »
75 pages | 861 engagements |
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COMMERCE
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» ABSTRACT This research work is centered on the impact of Monetary Policy on Balance of Payment in Nigeria with the scope being from 1970 to 2006. The Central Bank of Nigeria (CBN) monetary policy instruments were discussed and the IS LM framework of an open economy was also discussed including the CBN monetary policy guideline from 1970 to date which is the major channel through which the Central ...Continue Reading »
54 pages | 903 engagements |
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COMMERCE
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» 1.1 BACKGROUND TO THE STUDY The issue of employment is very germane to any economy; this is why one of the mainmacroeconomic objectives of any country is to attain full employment. The issue of employmentis paramount to Africa and Nigeria in particular, where high level poverty is obvious with risingunemployment rates. However, in order to combat the problem of poverty, Oni (2006) arguedthat reduc...Continue Reading »
80 pages | 843 engagements |
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COMMERCE
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» ABSTRACT The main aim of the research project dwells on Globalization and Economic Development in Nigeria an Assessment. Globalization was viewed as the bilateral relations that exist betweens countries for either political or economical purpose and also as a means of developing the under developed countries with technological advancement from developed countries. The review of different literatur...Continue Reading »
54 pages | 1,091 engagements |
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COMMERCE
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» CHAPTER 1 1.1 BACKGROUND OF THE STUDY The use of e commerce websites can lead to accepting and satisfying intentions and then influence customer satisfaction behavior towards an e commerce websiteCustomer satisfaction is how satisfied a customer is with the supplied product/service. It is closely related to interpersonal trust [Geyskens, Steenkamp, Scheer, and Kumar 1996]. [Zins 2001], stated , it...Continue Reading »
54 pages | 1,318 engagements |
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COMMERCE
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» 1.1 Background of the study While the international order among states is quite strong, the world is not peaceful. In the wake of globalization and the explosion in communication technologies, new security related threats have Emerged that are to a great extent independent of national boundaries. As a result, a new kind of war is being waged in every country all over the world; this is because the...Continue Reading »
54 pages | 626 engagements |
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COMMERCE
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» ABSTRACT This research was embarked upon to gain institute into growth of indigenous firms in Nigeria. This is specifically an attempt to investigate the impact of indigenous firms among others. The objective are not only to acquaint equitable growth for indigenous firm and also to cheek the challenges and prospects and to equally highlight its relevance among indigenous firms review of relaxed li...Continue Reading »
80 pages | 63 engagements |
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COMMERCE
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» INTRODUCTION SMEs definition depends mainly on the level of development of the country. In most developed market economies like the United States of America, UK and Canada, the definition criterion adopted a mixture of annual turnover and employment levels. SMEs exist in the form of sole proprietorship and partnership, though some could be registered as limited liability companies and characterize...Continue Reading »
75 pages | 515 engagements |
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COMMERCE
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» INTRODUCTION Supply chain management and it encompasses all of those integrated activities that bring product to market and create satisfied customers. The Supply Chain Management Program integrates topics from manufacturing operations, purchasing, transportation, and physical distribution into a unified program. Successful supply chain management, then, coordinates and integrates all of these act...Continue Reading »
80 pages | 498 engagements |
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COMMERCE
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» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY E Commerce is the process of conducting business electronically among various entities in order to satisfy an organizational or individual objective. A key ingredient of E Commerce, sometimes referred to as electronic trading, is the advertisement and procurement of goods and services over the Internet (Rhodes & Carter, 1998). The success an...Continue Reading »
63 pages | 468 engagements |
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COMMERCE
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» ABSTRACT This research work examines the impact of monetary policies on foreign trade in Nigeria. The research made use of secondary data which are collected from the Central Bank of Nigeria, Statistical Bulletin (2010). The data were collected for the period of thirty years (i.e.) 981 2010). The study employed quantitative analysis approach. The variables considered appropriate indices for moneta...Continue Reading »
75 pages | 919 engagements |
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COMMERCE
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» CHAPTER ONE INTRODUCTION 1.1 Background of the Study The Internet revolution was really about people customer and fundamental shift of market power from the seller to buyer. In the new economy customers expectations are very different than before. A company understanding of this difference and its ability to capitalize on it will be the key to success. The web, the internet and emerging computing ...Continue Reading »
75 pages | 700 engagements |
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COMMERCE
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