The world has become a global village and as such communication has become so fast efficient that one can communicate across the globe in a matter of seconds. This development in the communication industry, has made possible by the advent of computer, information and communication technology.
Technology in the 21st century is dominated. Today’s technological advances are faster and more fundamental, with their cost decreasing rapidly. It covers all forms of computer and communications equipment and software used to create, design, store, transmit, interpret and manipulate information in its various formats. Personal computers, laptops, television and network technologies are just some examples of the diverse array of ICT tools.
Information and communication technology is a general term that describes the process of creating, modifying, storage, transmission of information, between humans and machines alike globally, using several different electronic technologies to achieve an outcome. Organizations use information technology heavily to automate their work, making it easier and quicker to achieve their goals. Every business organization always wishes to attain a target profit a success. The attainment of the success depends largely on the adoption and management of information and communication technology in the marketing of goods and services. Modern day business literally abounds in several examples of organization and individual in different part of the world who made fortunes by seizing opportunities engendered by technological changes.
Less sighted organization operation on the same technological environment lost their fortune and in some a result of their inability to anticipate and adopt strategies that would match change brought about by technology. As a result of opportunities created by technological changes, information and communication technology in particular, forward looking organization such as banking industry have adopted different marketing strategies aimed at achieving organization objectives.
Business operates in a world of technologies and gulping changes which create new problems, risks and opportunities which they mobilize resources to meet such changes and tap the opportunities presented for the overall success of the organization objectives, marketing strategy which will enable the business to continually adopt its operation to the realities of the market and consumers satisfaction in particulars, which is the corner stone of organizational growth.
Before the advent of technology, the tasks in most organizations have been performed manually. This involves the use of excessive human labour to perform them. The problem here was not whether these organizations achieved their goals with a specific period. The essences of these organizations to make profit for the owners within a period of time the adverts of the technologies are believed to give added impetus to organizational productivity. The question is whether the introduction of ICT to most organization has added significantly to the overall growth of these organizations. Specifically the study will identify the introduction of Impact of ICT on business organization performance in First Bank Plc Ekwulobia in Anambra State.