1.1 BACKGROUND OF THE STUDY
The influence of the media on the psychological development of the child is profound. It has become something of a cliché to observe that despite many decades of research and hundreds of studies, the connection between people’s consumption of the mass media and their subsequent behaviour has remained elusive.
The television is a system of communication where the image of the scene can be transmitted and produced to another place without the viewer having any problem in recording the information. It is the transmission of information accompanied with sound.
According to Mowers (2006) in 1927, congress introduced the US broadcasting system to “help to serve the publics’ interest”. The television set has two main purposes, one is to provide a voice for those communities who haven’t been heard, and the other is to increase the understanding of the world.
Iigeria, television stated in Ibadan in 1959, it was called western Nigerian television (WNTV) now Nigerian
Television Authority (NTA) Ibadan, the Benue Plateau television now NTA Jos in 1974 was the first television station to transmit coloured pictures to the homes of Nigerian (NBC 2009). Today, almost every state capital has at least one television station. In 1993, licences were issued for the transmission of cable signals to many homes in Nigeria (NBC, 2006).
When television was first introduced in Nigeria, it was the entertainment programmes that caught and held the attention of the audiences. These programmes as was observed had very low educational content; this perhaps had a lot to do with the literacy level in the country then.
The word “Adolescence” comes from the Latin word adolescere meaning “to grow into maturity”. It is the span of years between childhood and adulthood, it covers the period from age 12 till the early 20. Unachukwu and Ebenebe (1997) noted that the common denominator in all adolescent experiences irrespective of cultural variations is the biological changes from childhood into mature adults’ status capable of reproduction. It is also a time of enormous physiological changes; adolescence is also marked by changes in behaviour and expectations. It is regarded as a prelude to and preparation for adulthood, a transitional period of life between immaturity and maturity as well as having to deal with the question “who am I”. The adolescent must also deal with the question “who will I be” (Gross and Mc Illveen, 1998).
Since most adolescents belong to secondary school age, they seem to be easily influenced by what they see and or hear (environment) they are a very mobile group gaining access to several television stations and programmes. By their use of television, there is every likelihood for an increase in their knowledge, career choices, and behaviour through the programmes they watch.