1.1. Background to the study
Film has been in existence since time immemorial, it serves many generations as a tool of understanding and passing across vital information and ideas generated by individual different communities. Since some people lack reading cultures, there is a need to engage films to disseminate information to the public for better understanding. Film, in the generic sense is the basis of all motion picture forms and most pervasive form of communication and entertainment in the postmodern world, Tomase (2005).
Films play an important role in the fabric of our society. It is like a food which people cannot joke with, because of the satisfaction of hunger. The need to ensure that ideologies and values that need public participation is transformed into social thinking and debate has been a serious concern to people and governments. To avail themselves this golden opportunity, they resorted to various films which are extensively used because of the important role they play in the comity of nations, especially on how they command extensive audience participation. Films transpose the discourse of social life into cinematic narratives, Ryan and Keller (1988). The film producers are supposed to be deeply rooted in the language and culture of its audience. The manner adopted by film producers to express themselves in various languages of their choices is very important to the audience because they show the importance of understanding the message the producer of any film is passing across to audience. Film is a popular cultural form which is regarded as a gauge of social attitudes and change, Kuhn (1990).