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PROJECT TOPIC: EFFECTS OF SMALL BUSINESS ENTERPRISES EMPLOYMENT GENERATION IN NIGERIA

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CHAPTER ONE

INTRODUCTION

1.1            BACKGROUND TO THE STUDY

This project takes a broad look on the small business enterprises and their effect employment generation in Lagos State  performance, evidence from Charles Isimeme and Son Nigeria Limited, Sharon House, Plot 6, Bisi Oluwole Crescent, Agbado Lagos. Management practices of small business enterprises is a type of business which does not require any legal procedures and can be owned and managed by one man or by group of friends as the case may be. In Nigeria, the Third National Development Plan (1975-1980) Defines a small business enterprise as a manufacturing or service organization which employs not more than 10 people.

In addition, the individual research unit of the Obafemi Awolowo University (1987) defines it as “One whose total assets or capital is less than 50,000 Naira and employing fewer than 50 fulltime workers”. Glosetal (1976) referred to it.

Skill of motivating employees that will enable the employees work towards achieving great success.

Skill to tackle problem before they arise i.e a good sales manager should have the foresight to see problems that can arise in the future and should take appropriate safeguard.

Time management skills which involves manager working under tight schedule and has to keep up to the deadlines fixed by the clients, he has to have exceptional time management skills.

A sales manager has to be diplomatic and tactful so that he can easily mediate the internal conflict that arises time to time in every company.

Negotiating skills which involve a sales manager properly negotiating with the customers as well as with the employees.

ADVERTISEMENT MANAGEMENT

Advertisement contributes immensely in promoting the total sales of the business. Earlier advertisements used to appear in print media or electronic medical that is in the newspaper or in TV, radio and cinema. But nowadays, advertisements are being displayed on vehicle like buses, taxis and in public place like shopping mail and streets.


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