1.1. BACKGROUND OF THE STUDYThe media is a vigorous instrument for modification and reconstruction still as the reformation, thus while not info no society will performeffectively. African country as a developing nation desires a well structured and effective media to reshape and reconstruct its ideologies,living patterns, and perception of events around us and act as checks and balances on the activities of the upper crust. Therefore, to realizethis, there’s each got to reconstitute the media therefore on improve its performance. The media could be an important instrument in socialreforms and within the reconstruction of ideas and perceptions of events within the society. It’s also considered the life-wire of the societythat within the political sphere, the media appear like a really vital tool to democratic government and curse autocratic despots anyplacewithin the world. The media thus represent the channel through that information; ideal and news are disseminated to the final public.These channels embody the newspaper, magazine, television, radio, posters, periodical, etc. The media as a channel of masscommunications could be a well-organized system of assembling and causation out info to the final public, this is often most typical withthe broadcasting (television), wherever its entire perform is centered on the transmission of stories, ideas, and services. Television aschannels of communication play a tremendous role in reforming, educating, enlightening, and abusive still as setting agenda for theindividuals, with a severe limitation to the literate category of the society. Most activities and life-styles on exhibits these days are formedand intentional by the mass media, through its diver’s functions, a number of that are to tell, educate, entertain, Lasswell (2010) and AdvertWright (2012). Thought in playing these functions many factors affect its effectiveness. These factors might arise from distractions within thechannels to the lack of the sender to effectively communicate to the supposed listeners to established contact still as paying seriousattention to the message being disseminated. Indeed, it’s usually accepted that folks sleep in a contemporary world of communicationwherever one cannot exist while not sharing ideas and knowledge for the advantage of the society, be it ancient motion or trendy.