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PROJECT TOPIC: A COMPARATIVE ANALYSIS ON PUBLIC RELATIONS STRATEGIES OF PABOD BREWERIES AND COCA COLA

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ABSTRACT

This study focus more on comparative analysis on public relations                          strategies of PABOD breweries and Coca Cola. This study aim to examine the influence of strategic communication adopted by Pabod Breweries and Coca Cola.The research design for this study was a survey design and the research instrument used for the study was questionnaire. Questionnaire, interview and documentation methodology was employed in analyzing the assembled data in order to produce meaningful information. The data was carefully analyzed and it was discovered that the influence of strategic communication adopted by PABOD Breweries and Coca-Cola and organizational performance is positive.


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