CHAPTER ONE

1.0   INTRODUCTION

Marketing is a crucial human invention, it embraces the activities that we engage in to satisfy our economic needs and wont and it is therefore a universal belief that the survival and expansion of a marketing organization is largely a function.

Thus, for marketing to take place, it is necessary that the following exist.

a.           Two or more parities who have unsatisfied wants

b.          Some product or services and money be exchange

c.           Some means of communication between the parties involved.

Marketing can therefore be defined as all the company strategies aimed at satisfying consumer better in the day to day marketing of their good and services.

Marketing can also be defined to a lay man as the management activities creating and distributing goods and service for the satisfaction of human seeds at a profit.

1.1   STATEMENT OF PROBLEMS

        Here is hardly a public on private non-profit organization that is not faced with some problems stemming from its relation to its market  and to achieve with some problems stemming from its relations its market and to achieve its set goals and objectives non-profit marketing organization are faced with a number of problems of which is the application of marketing concept as related to effective strategy planning and corporate objective within the organization, the research work will  therefore investigate and provide answer to the following.

i.            What is understood by the term marketing concept?

ii.          Can marketing concept be practice or applied by non-marketing organization and how?

iii.        What are the problem of applying marketing concept in an organization?

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