CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND OF STUDY

Consumer protection is more and more becoming a topical issue in this country. Consumers in Nigeria is constantly abused but had permanently remained unresponsive to various forms of trade malpractices distributed by sellers/producers.

The efficiency of marketing as a cannel of commitment to the consumer, as time goes on, it will depend largely on the extent it succeeds in enhancing the quality of consumers judgments, and in maintaining fair competitive conditions that allows customers to make free and informed choices between various alternative.

This will involve making available to consumers much more relevant product and serves information, for example, performance and safety in use, unit pricing and conditions of contract. It also means that business men, on their own part must accept that the maintenance of fair competitive market condition and safeguarding of consumers rights cannot be left entirely tot heir own self regulatory codes, however, legislation should be kept at a level and only enacted as a last resort providing successful, real consumers judgement in the market place, has to do with a determined effort to ensure that consumer understand their rights under existing law. This will involve extensive consumer education on the enacted legislation self-regulating codes of practice and adverse publicity for those who transgress such codes. This however, will not be enhanced by removing from consumer the necessity to make their own decision, or by imposing on the market condition which limits the freedom of a consumer choice or the means of developing their powers of judgments.

Based on this preview, we will be investigating the level of protection offered to use of drugs by government and manufacturers considering such law and ethics controlling and regulating the organization involved in drug marketing (drug dispensing and distribution). This is because of the importance of drugs to the life of the people. A drug can help or destroy a person’s life. It defined as “a chemical agent that affects the function of living things”. Drugs are used in preventing treating and diagnosing diseases.

The investigation also extend to how, in case of low level of protection, stronger protective measure could be endured in order have honest marketing practice in the drug industry and ensure healthy usage or consumption of drugs in the country.

In order, to accomplish this study, Juhel Pharmaceutical Company has been selected as a case organization.

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