ABSTRACT

Promotional strategies is a process deal with the technique used by organization in inform, persuade and eduate the public through the promotional mix.

            Moreover pormotioal strategies does not only promote tangible products but also it promotes ideas, services, personalities etc. it also presents want, satisfying attribute of a product or service to the consumers.

            The research work titled “the effect of promotional strategies in the marketing of bank service” a case study of UBA PLC, was carried out with the objective of determining the effect of promotional strategyin the quality of service and also to find out how promotions has assisted the bank in its achievement in the service industry to find out if the increase in customer patronage was as a result of promotional strategy, to find out if promotions persuade and reminds customer of UBA PLC services and lastly to find out if promotions keep customer aware of the product and service of UBA PLC.

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