Chapter one

1. introduction
   1. background to the study

When any manufacturing undertaking spring up, it becomes imperative for its name to be known and whenever any productive activity (firm) faces hard time, nothing is more required than for its benefit to be made known and subseguenntly revived.also a firm having no  drawbacks need relent in its effert to proclaim the importance of its products and services by increasing consumer awareness over its products and services through promotion.

Promotion spills over into almost every aspect of the marketing mix which is made up of a set of combined elements or variables which are partially controllable of influencing the consumer in a definite way.

Subsequently, promotional activities are all strategies that are implemented by tuyil  pharmaceutical industries limited, ilorin to foster the sales of their googs its is a controllable integrated programme of communication method and materials designed to present the company and its product to prospective customers to communicate needs satisfying attributes of products towards the end of facilitating sales and thus contributing to long – run profit performance.

The major promotional tools include sales promotion, advertising. Personal selling and publicity.

These four major promotional tools almed at exploiting the availability of demand stitulating element in the marketing mix.

But, with regards to this study, advertising will used as an evaluation as a promotional tool in manufacturing industries.

However, advertising is a paid  form and non personal presentation of idea by an indentified sponser.

        It is used to create awareness. Educate and persuade current or existing and potential customers of a particular product.

Undoubtfully, a splendid product, an exceptionally low piece and an ideal retail outlet place would. Produce negligible revenue and profit, if the promotion systems are not firm market or the general public regarding the company’s product and its benefit.finally, recommending ways in which some problems of promotional tools can be alleviated by industries.

        Also, to broaden the knowledge of potential businessmen and workers in particular about the  various steps to take before engaging in promotional activities.

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