CHAPTER ONE

INTRODUCTION

1.1    BACKGROUND OF THE STUDY

Many business forms are struggling hard to know who buys and consumers their products, where they are located, how they buy, when, from whom else they buy and why and equally why people do not buy a particular product from certain persons, organizations and shares.  Despite of all the marketing strategies applied by such forms to attract these consumers.  The centre point of all the daily activities of all business organization is an individual, he purchases and makes use of the product (goods and services0 offered for sale in the business firm.  By t his we can understand that a consumer is one who consumers or uses the product of a firm.

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