CHAPTER ONE

INTRODUCTION

BACKGROUD TO THE STUDY

Distribution channel is one of the major factors that can ensure the success of any organization.

The distribution channel is of a great important in the marketing of goods and services. The activities involved in the production and distribution of goods and services is for it to get to the ultimate users. Consumers satisfaction being the vocal point in making effects, must be put together to affect the effectiveness of distribution channel decisions.

1. 1. This material content is developed to serve as a GUIDE for students to conduct academic research work
2. 2. As a source for additional understanding of the subject.
3. 3. As a source for ideas for your own research work (if properly referenced).
4. 4. For PROPER paraphrasing (see your university definition of plagiarism and acceptable paraphrase)
5. 5. Direct citing (if referenced properly)
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