CHAPTER ONE

INTRODUCTION

1.1       BACKGROUND OF THE STUDY

Marketing implies all those human functions performed to satisfy consumer needs through production and exchange processes. Organization that adopt the marketing concept mostly aim at finding what the consumers needs and wants are, and providing such needs and wants effectively and efficiently to the consumers.

Offering marketing services as a form of business is fast growing within the scope of marketing over the year. The relative amount of services has been growing in the economy representing about two third of the Gross National Product. Marketing of service as an intangible product, apart from the existence as separate industrial sector, services also represent a major strength of Nigerian firm and the world at large. It has dominated the spectrum of Nigerian businesses.

However, the growing importance of services and their business to start up, in most cases, have made the sector very attractive to a lot of the citizenry.

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