CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

Historically, management has considered product packaging only for the purpose of ascertaining the product and had assigned the role responsibility of the packaging to the production department. However modern marketing managers regard packaging as a supplementary promotional tool for their product. It has been shown that in self service store, it is packaging on product that does the selling. No wonder it is often regarded as the silent salesman.

Product packaging involves enclosing mechanism in a container for marketing display, sanitation convenience in handling and use of safety and preservation. Since 1978 when folding cartons was discovered the packaging industry has grown expansively with period of rapid expansion occurring intermittently. The major resolution mechanizing era when mass production teaching were inaugurated and individual sealed product packaging replace bulk merchandise.

The most commonly used product packaging material includes corks, asbestos, rubbers, plastics, papers and several types of strong materials such as  lead glass, packaging  has gone all the way back to the down of  history when primitive societies  carry barriers continues packaging primary roles was to hold, protect and transport goods from manufactures to the users of individual goods. Packaging products therefore keeps a product intact and available to the final consumers in its original states. It protect the quality of the product from physical damage where the traditional purposes.

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