CHAPTER ONE

INTRODUCTION

The growing importance to satisfy  perceived Nigerian  sophisticated in demand  for  foreign  goods  has necessitated the application of imported restriction principles and policies by federal government in most of are  economic decisions and  policies.

This decision among  other parts recognizes the importance  and supremacy of local  industries, indigenous to the  economic independence and growth of the country’s economic development.

Nobody talks about marketing without talking  of the consumers whose demand  patterns of has to be  looked  at before any marketing strategy will be effective in doing this a philosophy of marketing  conceived  with  looking  at the consumers a king  was evolved. This philosophy is know as marketing  concept.

Station (1982) says that marketing concept is a philosophy of business that  the consumer want satisfaction is the economic and social justification for a firms existence. Consequently, all company activities must be developed to finding out  what the customer wants and ten satisfying those  wants, while still making a profit  over the  long  run similarly, firmer (1976) observed that a customer is boss behind our boss. By serving him well, we serve ourselves as well. This is because when a customer wishes to satisfy his need, he expects value in what he  buys. If he is not give the value in one  place or product he  will go elsewhere to  find it or  buy another  product  to have it.

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