CHAPTER ONE

1.0  INTRODUCTION

According to Stanton (1981:65) opined that market is defined as people with needs to satisfy, money to spend and willingness to spend it. In marketing demand have three factors to consider people with their needs, purchasing power and their buying behavior.

Segmentation is defined as the subdivision of a heterogeneous market into homogenous subset of customers, where any subset may conceived to be selected as a market to be researched with distinction marketing mix.

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