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PROJECT TOPIC: PROBLEM AND PROSPECTS OF RETAIL MARKETING IN IMT A CASE STUDY OF NKUTUME

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CHAPTER ONE

INTRODUCTION

1.1              BACKGROUND OF THE STUDY

This research work is carried out in the institute of management and technology Enugu in Enugu state of Nigeria. The institution is made up of two campus viz. campus ii and campus iii IMT is situated in the part of enugu north local government area of Enugu town the capital town of Enugu state. The studied is densely populated with indigenes alike. The student of IMT are highly dedicated to their studies. The institution has well built structures located in two campuses. The institution are rich with well qualified lectures, rich technological equipment as well as rich amenities, probably is responsible for the relatively high rate of the institution school fees.


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