ABSTRACT

This research work reviews extensively, the meaning of product Innovation as an Effective tool in the competitive market by using Paterson Zochonis as a case  study, the objective is carrying out, to analyse if product Innovation enhance organization Image than old products, also to find out the consumer Improved quality to existing product the methodology simply mans the different ways methods and system a researcher used to administer an collect data collection, the data collection methods depend principally upon the aim and objective pf the research. This research of data collected from different source. The major finding in the product innovation is used to attain. In market leadership  they could be seen  at question sic table four where 68% of the respondent dais that product innovation are used to attain market leadership, in this case, I recommend that both the production and marketing manager of every firm should as a matter of necessity be creative  Innovation and productive.

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