ABSTRACT

This project work was on product planning and distribution. A case study of Nigeria Bottling company (NBC) PLC Enugu.

The main objectives were.

–          To understand the idea of product planning, product distribution and its circle.

–          To know system of planning and distribution.

–          To apprehend the effect of product distribution and planning as it relates to management objectives.

Based on the objective of the study three hypothesis were formulated.

  The population of study were drawn from the consumers and retailers of product in Enugu metropolis.

            Topmam formular was used to determined the sample size.

Questionnaires were used to elicit data respondents.

Simple tables and (%) were used to analyzed data collected.

Based on the analysis the following findings were made.

–          product planning enhance NBC marketing performance.

–          Product planning enhances brand image of NBC products.

–          Effective product planning by NBC increase consumer patronage.

The researcher, therefore made the following recommendation.

–          The company should know how to enhance their marketing performance.

–          The company should recruit highly skilled staff and adequate training so as to faces the challenges of other company in planning and developing the company products.

–          The management should find out the seasons which demand for the company product are at its peak level.

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