CHAPTER ONE

INTRODUCTION

1.1       BACKGROUND OF THE STUDY

A product has been defined by the American marketing association as any thing that can be officered to a market for attention, acquisition or consumption including physical objects, services, personalities, organization and desires.

A product as defined by stanchion in fundamentals of marketing. A product is a set of tangible and intangible attributes that leads to customer satisfaction. product planning embraces all the activities that enables a company to determine what product t will market.

Management deals with all those who have supervisory responsibility ranging from the chief executive down to the first line supervisor, in this case, management is regarded to as box, that is those who direct the work of others and their own through their own offers and efforts of others thus, product planning and management, comprises all the activities that enables a company to determine what it will market of product so as to satisfy customers wants and need respectively.

This involves the process of effectively planning and regulating the operations of that part of enterprises which is responsible of that part of enterprises which is responsible for the actual transformation of materials into finished products. This includes all the activities required. In storage and distribution of the company’s goods.

This addresses the questions of.

a.         Which type of channels a seller should select for his product.

b.         Which particular middlemen include in each channel type and.

c.         How to management distribution n system for effective performance. The company or firm should know the degree of channel control desired, by controlling the channel, the producer attempts to ensure that this product will receive the necessary sales push as well as any other essential elements needed to present the product properly and satisfy and customers.

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