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MARKETING PROJECT TOPICS AND RESEARCH MATERIALS


  • 1. THE RISE OF POVERTY AND THREATS OF SUSTAINING DEMOCRATIC RULE IN NIGERIA

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The practice of democracy in Nigeria over a decade ago has not yielded much needed good governance. This is because democracy is practiced in such a way that responsible and competent people are scared away. Scholars and keen observers have attempted at unraveling the factors militating against translating democracy into good governance through ...Continue Reading »

    50 pages |  33 engagements | 

  • 2. THE ROLE OF LOCAL GOVERNMENT IN RURAL DEVELOPMENT IN NIGERIA A CASE STUDY OF SOK...

    » CHAPTER ONE Introduction Local government being the third tier of government in Nigeria is established to ensure development in the rural area. The central purpose of local government is to make findings on governmental presence at the grass roots. There has been series of conferences by leading scholars of local government to find out the extent to which local government has been able to provide ...Continue Reading »

    50 pages |  43 engagements | 

  • 3. PROBLEMS AND PROSPECTS OF MANPOWER DEVELOPMENT IN NIGER STATE A CASE STUDY OF RI...

    » CHAPTER ONE INTRODUCTION Manpower development according to Branch (2000) is educational and development activities conducted by an enterprises to improve the lives of their workers. The activities have definite relationship to employment in human capital formation as a process which enable organization to acquire and increase their manpower stock, through the process of planning, recruitment, and ...Continue Reading »

    50 pages |  31 engagements | 

  • 4. POLITICAL REPRESENTATION AND STEWARDSHIP AT LOCAL LEVEL IN NIGERIAS FOURTH REPUB...

    » CHAPTER ONE Introduction: Political representation remains one of the cardinal principle of any democratic government, the world over. Government all over the world want to called or associated with democracy mainly because people express their will through political representative(s). There can be no democracy unless the condition of society itself is democratic, by which it is mean that, it shou...Continue Reading »

    50 pages |  22 engagements | 

  • 5. RISK ANALYSIS AND FACILITY MANAGEMENT IN COMMERCIAL BANKS A CASE STUDY OF JAIZ B...

    » ABSTRACT This research topic is on risk analysis and financial management in commercial banks, the case study being an Islamic bank, Islamic banks are well known for interest free banking, as a result of this interest free banking, most Islamic banks resort to asset lending or business financing. This project aims to assess the type of risks that affect Islamic banks, types of facilities available...Continue Reading »

    50 pages |  -1 engagements | 

  • 6. TAX CONSULTANT AND EFFECTIVE REVENUE MOBILIZATION AT THE GRASSROOTS LEVEL A CASE...

    » CHAPTER ONE 1.1 Introduction Many African countries have adopted decentralization as the main instrument for transforming the rural areas. The forms adopted range from a high degree of central control to extensive devolution of powers to local government. In Nigeria, Local Government has long been recognized as a veritable agent of local service delivery, mobilization of community based human and ...Continue Reading »

    50 pages |  31 engagements | 

  • 7. THE IMPACT OF SALES PROMOTION ON CUSTOMER’S LOYALTY IN THE NIGERIAN TELECOMMUN...

    » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Every firm aims to make profit. It is generally agreed that one of the keys to making profit is boosting sales. To boost sales, a substantial number of customers must choose one’s product over and above that of its competitors on a substantial number of occasions. One of the surest way of ensuring this happens is to cultivate brand loy...Continue Reading »

    50 pages |  -1 engagements | 

  • 8. THE IMPACT OF SOCIAL MEDIA ON CONSUMER’S BUYING BEHAVIOUR OF TOYOTA BRAND OF V...

    » CHAPTER ONE 1.2 Statement of Problem The introduction of the Internet has changed the way organizations promote their products and services and products as well as the channels of communication between them and their customers. This is seen in the way they market and communicate their brands and products, which has become a challenging project. Customers are overwhelmed by marketing commercials an...Continue Reading »

    50 pages |  -1 engagements | 

  • 9. THE EFFECTS OF MARKETING COMMUNICATION MIX ON THE SALES VOLUME IN THE DETERGENT ...

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY One of the element of marketing mix strategy is promotion included also are price, product, and place. If the target public are not adequately communicated or not good knowledge about product/service, the marketing mix strategy exercise will fail organization firms need to use promotion to convey or create awareness about their product to the ta...Continue Reading »

    50 pages |  19 engagements | 

  • 10. ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH (A CASE STUDY OF N...

    » CHAPTER ONE 1.1 BACKGROUND OF STUDY Almost all economic activities are geared towards ensuring that the right goods and services are produced and find their way to customer. This involves a process called marketing. Marketing decisions focus on consumer needs, hence it seeks to guide or accomplish organisations objective of consumer satisfaction and company profitability. In a bid to direct the fl...Continue Reading »

    50 pages |  -1 engagements | 

  • 11. AN EVALUATION OF THE COST OF PACKAGING AND IT’D IMPLICATIONS ON THE PROFITABIL...

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY We live in a world of packaging our foods, our supplies and to a large extent our clothing. We use packaging in wide variety of forms, shapes and materials. Packaging means all the activities in the product planning that involves designing and producing the container or wrapper for a product. The wrapper container is called the package. The exte...Continue Reading »

    50 pages |  -1 engagements | 

  • 12. EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING EFFECT OF PROMOTIONAL TOOLS IN ...

    » CHAPTER ONE Introduction 1.1 Background of the Study Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels or think about other variables of the marketing mix. Production and marketing of goods and services make room for pricing placement and product...Continue Reading »

    50 pages |  14 engagements | 

  • 13. IMPACT OF FAKE DECEPTIVE ADVERTISING ON CONSUMERS PURCHASING INTENTION IN NIGERI...

    » CHAPTER ONE INTRODUCTION BACKGROUND OF STUDY The essence of being in business by any business outfits is to produce for sales and profits. In order to remain in business an organization must generate enough sales from its products to cover operating costs and post reasonable profits. For many organizations, sales estimate is the starting point in budgeting or profit planning. It is so because it m...Continue Reading »

    50 pages |  13 engagements | 

  • 14. IMPACT OF EFFECTIVE DISTRIBUTION MANAGEMENT IN A MARKETING COMPANY

    » CHAPTER ONE 1.0 INTRODUCTION The executives have devoted the bulk of their time to the stimulation function because of the increased competition in the market. Their attention has been given over to developing a cause of product, price, promotion and channel that would keep demand high and growing. More recently, several development have awakened management interest in the logistic problem which e...Continue Reading »

    50 pages |  15 engagements | 

  • 15. IMPACT OF CUSTOMER SERVICE ON SMALL AND MEDIUM SCALE BUSINESS

    » CHAPTER ONE 1.0 INTRODUCTION BACKGROUND OF THE STUDY Customer service on small and medium scale business is the provision of service to customers before, during and after a purchase. Everyone in the organization is providing one or all of these perhaps they recognize which ones perhaps not. Kurtenbach (2010) explains that those who are successful in customer service rank their customers experience...Continue Reading »

    50 pages |  40 engagements | 

  • 16. IMPACT OF DELEGATION ON MANAGEMENT DECISION MAKING.CASE STUDY OF ZENITH BANK NIG...

    » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY: The concept of delegation of authority as it happens in industries, service and business organization has attracted many psychologist and educations. These great people have carried out series of resources on it with each, threaten, coming up with a theory as it affect decision making in organization. Yet no one theory or negotiation can al...Continue Reading »

    50 pages |  21 engagements | 

  • 17. IMPACT STRATEGIC MARKETING IN NIGERIAN BANKS:A STUDY OF SOME SELECTED BANKS

    » CHAPTER ONE BACKGROUND OF THE STUDY The issue is that a financial system thrives on public confidence and the erosion of that confidence result to disintermediation thereby undermining the ability of the financial system to perform its essential role of savings mobilization. The nature of banking service is that, bank have to build up an image of respectability, capability and reliability through ...Continue Reading »

    50 pages |  27 engagements | 

  • 18. INTERNAL CONTROL IN SWEDISH SMALL AND MEDIUM SIZE ENTERPRISES

    » GENERAL INTRODUCTION This introductory chapter provides a general background to the research. It also presents the general objectives of the study and the research questions are also formulated under this chapter with the view to make the research focused on specific relevant issues. In what follows, definitions are given for major concepts frequently used in the study. The significance and delimi...Continue Reading »

    50 pages |  18 engagements | 

  • 19. THE IMPACT OF A NEW PRODUCT IN COMMERCIAL BANK PERFORMANCE

    » CHAPTER ONE 1.0. INTRODUCTION: Banking in Nigeria is getting more competitive, this is because bank industries have started introducing various new products in their bank. As a result, there is tremendous increase in the number of banks which leads to competitive among them. Recently, many of them has introduced new product into banking industry. Commercial banks new product can now be seen in var...Continue Reading »

    50 pages |  27 engagements | 

  • 20. EFFECTIVE MARKETING STRATEGY FOR AIRLINES OPERATING IN ENUGU METROPOLIS(A CASE S...

    » CHAPTER ONE INTRODUCTION The researcher ventured into nod of literature to discover that a lot has been written In the field of effective strategic planning steps were taken to review a few selected material. These include books, conference papers, journals, magazine, newspapers and publications also in the project. Many authors have written and arrived their reviews about effective strategic plan...Continue Reading »

    50 pages |  28 engagements | 

. ABSTRACT, Proposals, Literature Reviews, Aims & Objectives, Methodology, Surveys & Implementations