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MARKETING PROJECT TOPICS AND RESEARCH MATERIALS


  • 1. A GOOD SYSTEM OF BRANDING AND PACKAGING TO DIFFERENTIATE CUSTOMER PRODUCTS

    » CHAPTER ONE 1.1 INTRODUCTIONS The duties performed by a company include the building of a unique brand name that will eventually fit a product for easy identification. A product is anything tangible that can be offered to a market for attention, acquisition use or consumption that can satisfy a want or need. Product process tangible and tangible attributes which include packaging service product a...Continue Reading »

    50 pages |  34 engagements | 

  • 2. TOTAL QUALITY MANAGEMENT CONTROL (T.Q.M).

    » CHAPTER ONE 1. INTRODUCTION A business can be defined as the sum total of those activities that have their main purpose of creations, maintenance and extension of a concern, with continuous to exist because it earns profit or than benefits. Business is set up to achieve certain objectives, these objectives may range from maximum of the organizer, wealth, rendering of certain essential service to t...Continue Reading »

    50 pages |  20 engagements | 

  • 3. THE SIGNIFICANCE OF NEW PRODUCT DEVELOPMENT IN A COMPETITIVE MARKETING ENVIRONME...

    » CHAPTER ONE INTRODUCTION In this present business world, the survival of any firm in a competitive environment depends on the plan of the management. Therefore, the ideas of a new product development must not be neglected, it is very vital to properly look into the product development by the top management whether in a manufacturing or service firm. The change in consumer needs and tastes, rapid t...Continue Reading »

    50 pages |  20 engagements | 

  • 4. THE SIGNIFICANCE OF BRANDING TO EFFECTIVE MARKETING OF THE TOBACCO PRODUCTS IN N...

    » CHAPTER ONE INTRODUCTION TO THE STUDY 1.0 INTRODUCTION TO THE STUDY A brand is a name, word, make term, letter, device or some combination that is used by manufacturer or some combination that is used by merchants to identify their goods and services and to distinguish them from those of competitions. Branding plays a vital role in product quality that it’s important cannot be over emphasize...Continue Reading »

    50 pages |  20 engagements | 

  • 5. THE SIGNIFIANCE OF MOITIVATION OF ENHANCING THE EOMPLOYEE PEROFORMANCE IN A COMP...

    » CHAPTER ONE 1.0 INTRODUCTION Motivation has been defined on different ways by different scholars and the patterns of these definition has helped on understanding motivation better some of these definition are as follows. Michael (1978) defined motivation as the act of stimulating someone or asset to get a desired course of action to push the button to get a desired reaction. While Hodgets (1977) v...Continue Reading »

    50 pages |  21 engagements | 

  • 6. THE ROLES OF MARKETING IN THE COMMERCIAL BANKING.

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY There is no precise or exact date when banking started in Nigeria historically for instance there are record to show that the momentary activities actually started in Nigeria in about 1961 when a by company in Lagos with the sole objective of making easier transaction with the company in Lagos However the first banking institute was established ...Continue Reading »

    50 pages |  22 engagements | 

  • 7. THE MARKETING IMPLICATION OF PRIVATIZATION OF GOVERNMENT PARASTATALS

    » CHAPTER ONE 1.0 INTRODUCTION Privatization is the systemmatic and programmed withdrawer of government from those business activities which private person of companies could much effectively. The government within the context of Structural Adjustment Programe decided that it would take step to take itself away from involvement in enterprises in which it has interest. Such investment has to make the...Continue Reading »

    50 pages |  20 engagements | 

  • 8. THE IMPACT OF MARKETING RESEARCH ON NEW PRODUCT DEVELOPMENT

    » CHAPTER ONE 1.1 INTRODUTION Marketing research is a systematic design, collection, analysis and reporting of data finding relevant to a specific marketing situation facing the company. It is also the activity of presenting, advertising and selling a company product in the best possible way. Marketing research is also a systematic approach to the development and provision of information for marketi...Continue Reading »

    50 pages |  20 engagements | 

  • 9. THE IMPACT OF LIQUIDITY ON BANKS PROFIT IN NIGERIAN BANKING INDUSTRY

    » CHAPTER ONE 1.0 INTRODUCTION BACKGROUND OF THE STUDY In every system, there are major component that are paramount for the survival of the system. This is applicable to financial system. The banking institution had contributed significantly to the effectiveness of the entire financial system as they offer an efficient institution mechanism, through which resources can be mobilized and directed fro...Continue Reading »

    50 pages |  18 engagements | 

  • 10. THE IMPACT OF INTERNAL ENVIRONMENT ON MARKETING ORGANIZATION

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY An understanding of the marketing environment is a prequisite for efficient marketers. This is primary because every marketing units affected by their immediate environment. In essence, marketing environment can be seen as the sum of the inter relationship business and between the marketers and the society in management. The word environment doe...Continue Reading »

    50 pages |  20 engagements | 

  • 11. THE EFFECTIVENESS OF PERSONAL SELLING IN MARKETING OF PETROLEUM PRODUCTS IN NIGE...

    » CHAPTER ONE BACKGROUND OF THE STUDY 1.1 INTRODUCTION Personnel selling is the presentation of a product service or ideal by salesman in the direct contact with prospect in order. To make sale’s it is also personnel presentation of product or ideas of commercial significance. To prospective buyer. The America marketing association defines it as oral presentation in conversation with one or mo...Continue Reading »

    50 pages |  18 engagements | 

  • 12. THE EFFECT OF MANAGEMENT DEVELOPMENT PROGRAMMES ON TOP LEVEL EMPLOYEE’S PRODUC...

    » CHAPTER ONE 1.0 BACKGROUND OF THE STUDY Management is a unique element that is applicable to any establishment or organization, management has been differently defined by many people. Some look at it as a man made term or a group of people that control the affairs of an establishment. Management is also referred to as a process demanding the productivity of specific function, here being seen as a ...Continue Reading »

    50 pages |  16 engagements | 

  • 13. THE DETERMINANT OF CHOICE OF PROMOTIONAL MIX IN THE MARKETING OF FINANCIAL SERVI...

    » CHAPTER ONE 1.1 INTRODUCTION No one knows who you are, where you are, what you worth and what you have to offer until you tell, display or disclose your identity, and this can only be achieved through an effective promotional strategy promotion here helps to communicate and disseminate necessary information about a firm, its operation and its offering to the targeted market or customers. Product p...Continue Reading »

    50 pages |  13 engagements | 

  • 14. THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE.

    » ...Continue Reading »

    50 pages |  36 engagements | 

  • 15. A CRITICAL ANALYSIS OF THE IMPACT OF SALES PROMOTION ON ORGANIZATIONAL PERFORMAN...

    » Background of the study The growing managerial importance of sales promotion has generated a great deal of research on how sales promotion affects profitability (Loudon and Bitta, 2002; Perreault and McCarty, 2002; Schiffman and Kanuk, 2004). There is no doubt sales promotions have become a vital tool for marketers and its importance has increased significantly over the past 2 decades. In Nigeria,...Continue Reading »

    60 pages |  112 engagements | 

  • 16. EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF DURABLE CONSUMER PROD...

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In Rivers State where the importance of marketing is yet to be fully appreciated, people talk about marketing their product as if they are referring to a particular problem. As successful marketing strategy must tell an organization where they would result to be on a long term basis, “that is why it is often said that marketing strategy is...Continue Reading »

    60 pages |  78 engagements | 

  • 17. THE EFFECTIVENESS OF MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTUR...

    » CHAPTER ONE 1.0 INTRODUCTION In Nigeria where the importance of marketing is yet to be fully appreciated, people talk of marketing their products as if they are referring to a particular problem. A successful marketing strategy must tell an organization where they would want to be on a long term basis, that is why it is often said that marketing strategy is a continuous process. It must rest on a ...Continue Reading »

    86 pages |  100 engagements | 

  • 18. THE USE OF MARKETING CONCEPT AND PERFORMANCE ON SMALL SCALE BUSINESS IN NIGERIA

    » ABSTRACT This project is directed towards investigating what marketing concept entails, its use, and performance among small scale business because there seems to be insufficient knowledge of its use. A case study of Fast Food Restaurants in Kano Metropolis. The ultimate objective of the marketing concept holds that, the key to achieving the organizational goals consist of determining the needs an...Continue Reading »

    50 pages |  115 engagements | 

  • 19. APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON CUSTOMER...

    » CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s corporate existence. These philosophies hold that the company should be customer oriented. Strive for profitability. Sales volume and coordinate all its marketing activities. Marketing manag...Continue Reading »

    50 pages |  115 engagements | 

  • 20. INTERNAL MARKETING PRACTICES AND EMPLOYEES PRODUCTIVITY IN PUBLIC INSTITUTIONS I...

    » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Internal marketing strategy is a concept that is aimed at driving the internal firms product personified in the employees. Therefore, this concept shares similar ideology with the theory of management by objective, which is aimed at integrating the employees goals and objectives into the firms overall objective to meet a congruency as to achieve...Continue Reading »

    50 pages |  -1 engagements | 

. ABSTRACT, Proposals, Literature Reviews, Aims & Objectives, Methodology, Surveys & Implementations