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MARKETING PROJECT TOPICS AND RESEARCH MATERIALS


  • 1. EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF DURABLE CONSUMER PROD...

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In Rivers State where the importance of marketing is yet to be fully appreciated, people talk about marketing their product as if they are referring to a particular problem. As successful marketing strategy must tell an organization where they would result to be on a long term basis, “that is why it is often said that marketing strategy is...Continue Reading »

    60 pages |  15 engagements | 

  • 2. THE EFFECTIVENESS OF MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTUR...

    » CHAPTER ONE 1.0 INTRODUCTION In Nigeria where the importance of marketing is yet to be fully appreciated, people talk of marketing their products as if they are referring to a particular problem. A successful marketing strategy must tell an organization where they would want to be on a long term basis, that is why it is often said that marketing strategy is a continuous process. It must rest on a ...Continue Reading »

    86 pages |  41 engagements | 

  • 3. THE USE OF MARKETING CONCEPT AND PERFORMANCE ON SMALL SCALE BUSINESS IN NIGERIA

    » ABSTRACT This project is directed towards investigating what marketing concept entails, its use, and performance among small scale business because there seems to be insufficient knowledge of its use. A case study of Fast Food Restaurants in Kano Metropolis. The ultimate objective of the marketing concept holds that, the key to achieving the organizational goals consist of determining the needs an...Continue Reading »

    50 pages |  53 engagements | 

  • 4. APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON CUSTOMER...

    » CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s corporate existence. These philosophies hold that the company should be customer oriented. Strive for profitability. Sales volume and coordinate all its marketing activities. Marketing manag...Continue Reading »

    50 pages |  46 engagements | 

  • 5. INTERNAL MARKETING PRACTICES AND EMPLOYEES PRODUCTIVITY IN PUBLIC INSTITUTIONS I...

    » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Internal marketing strategy is a concept that is aimed at driving the internal firms product personified in the employees. Therefore, this concept shares similar ideology with the theory of management by objective, which is aimed at integrating the employees goals and objectives into the firms overall objective to meet a congruency as to achieve...Continue Reading »

    50 pages |  -1 engagements | 

  • 6. EFFECT OF MARKETING RESEARCH ON PRODUCT DEVELOPMENT

    » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Today’s world is characterized by major changes in market and economic conditions, coupled with rapid advances in technologies. In other to ensure future success in the market companies invest in marketing research on New Product Development (NPD). Sometimes, most marketing research on new products development are often more likely to fail...Continue Reading »

    50 pages |  43 engagements | 

  • 7. EFFECTS OF PRICING ON CONSUMPTION OF CHAMPION LAGER BEER

    » ABSTRACT The purpose of this study was to ascertain Pricing Effects on Consumption of Champion Lager Beer in Uyo Metropolis. The Ex post Facto design was adopted for this study. Data for the study were obtained through questionnaire administered on 351 respondents which was determined using the Krejicie and Morgan (1970) table and purposive sampling technique was used in the study. Descriptive sta...Continue Reading »

    50 pages |  49 engagements | 

  • 8. INTERNAL MARKETING PRACTICES AND EMPLOYEES PRODUCTIVITY IN PUBLIC INSTITUTIONS ...

    » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Internal marketing strategy is a concept that is aimed at driving the internal firms product personified in the employees. Therefore, this concept shares similar ideology with the theory of management by objective, which is aimed at integrating the employees goals and objectives into the firms overall objective to meet a congruency as to achieve...Continue Reading »

    50 pages |  61 engagements | 

  • 9. EFFECT OF MARKETING RESEARCH ON PRODUCT DEVELOPMENT (A CASE STUDY OF DEMAS FOOD...

    » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Today’s world is characterized by major changes in market and economic conditions, coupled with rapid advances in technologies. In other to ensure future success in the market companies invest in marketing research on New Product Development (NPD). Sometimes, most marketing research on new products development are often more likely to fail...Continue Reading »

    50 pages |  59 engagements | 

  • 10. THE ROLE OF BRAND MANAGEMENT IN DETERMINING MARKET SHARE (CASE STUDY OF CADBURY ...

    » ...Continue Reading »

    48 pages |  60 engagements | 

  • 11. MARKET LIBERALIZATION AND ITS EFFECTS ON NIGERIAN AGRICULTURE

    » ...Continue Reading »

    48 pages |  64 engagements | 

  • 12. CONTRIBUTIONS OF THE NIGERIAN EXPORT PROMOTION COUNCIL (NEPC) IN EXPORT PROMOTIO...

    » CHAPTER ONE 1.0 INTRODUCTION 1.1 Background of the Study Export is a potent strategy for mutual inter dependence among nations of the world. It is an engine of growth and an instrument for technological and industrial advancement. Practically, all human beings realize that they are not Islands unto themselves, and that they benefit from living with, and trading with other people. The same is true ...Continue Reading »

    50 pages |  -1 engagements | 

  • 13. SERVICE DELIVERY AS AN INSTRUMENT OF ACCESSING COMPETITIVE ADVANTAGE IN MARKETIN...

    » CHAPTER ONE INTRODUCTION 1.1 Background of the Study Telecommunications businesses exist basically to provide efficient and effective communications services to the public in order to earn good revenue, expand operations and operate profitably. To effectively achieve these business objectives, telecommunications organizations must re strategize, re engineer and re focus – especially with rel...Continue Reading »

    50 pages |  -1 engagements | 

  • 14. THE ROLE OF PRODUCT ADVERTISING ON SALES VOLUME OF COMPANIES (A CASE STUDY OF NB...

    » ABSTRACT This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies. The researcher used the survey research design to execute this study. The population used by the research or for this study consisted of all the...Continue Reading »

    50 pages |  76 engagements | 

  • 15. CONTACT US THE PROBLEMS FACING THE ESTABLISHMENT OF BANKS IN RURAL AREAS

    » CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Banking transactions in some selected local government in Enugu such as Udi, Ezeagu Udoji is not new to us as we have been practicing this system for over thirty years after independence. . However it is on this background that two systems of operations were adopted for effectiveness and efficiency of the product management in various banks. In the ...Continue Reading »

    50 pages |  71 engagements | 

  • 16. INCREASING COSTUMERS TRAFFICS THROUGH PUBLIC RELATIONS: A CASE STUDY OF FIRST BA...

    » ABSTRACT The study focused on increasing customer traffic through public Relations: a case study of first Bank PLC Enugu. The objective of the study among others include: …to determine the impact of Public Relations on increasing costumer traffic …to know how Public Relations helped in improving communications between organization and its Public …to find out if Public Relation...Continue Reading »

    50 pages |  68 engagements | 

  • 17. THE EFFECT OF PROMOTIONAL STRATEGIES IN THE MARKETING OF BANK SERVICES (A CASE S...

    » ABSTRACT Promotional strategies is a process deal with the technique used by organization in inform, persuade and eduate the public through the promotional mix. Moreover pormotioal strategies does not only promote tangible products but also it promotes ideas, services, personalities etc. it also presents want, satisfying attribute of a product or service to the consumers. The research work titled ...Continue Reading »

    50 pages |  71 engagements | 

  • 18. CONTACT US IMPACT OF EFFECTIVE PUBLIC RELATIONS IN MARKETING EXPANSION OF BANKIN...

    » ABSTRACT The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in Enugu state. It aims at identifying the areas of potential problems in order to enable corrective measures to be taken. Although All States Trust Bank plc maintains a corporate affairs department th...Continue Reading »

    50 pages |  60 engagements | 

  • 19. CONTACT US MARKETING PROBLEMS AND PROSPECT OF THE BAKERY INDUSTRY IN ENUGU METRO...

    » ABSTRACT This research looked into the marketing problems and prospects of the bakery industry in Enugu metropolis with references to Ify bread industry. To solve the research problem both primary and secondary data were collected. The research instruments used in collecting the data were questionnaires and oral materials. The respondents of the study comprised customers, distributors, management ...Continue Reading »

    50 pages |  62 engagements | 

  • 20. CONTACT US THE IMPACT OF TV ADVERTISING ON THE MARKETING OF GSM. SERVICE IN ENUG...

    » ABSTRACT This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN). The objective for which the study was carried out are to. Find out how effective the advertising strategy of MTN, GSM is and how adverting has affected the company. To measure the impact of the advertising programmes on the performance of MTN GSM. The p...Continue Reading »

    50 pages |  52 engagements | 

. ABSTRACT, Proposals, Literature Reviews, Aims & Objectives, Methodology, Surveys & Implementations