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MARKETING PROJECT TOPICS AND RESEARCH MATERIALS


  • 1. ROLES OF MARKETING MIX IN BUSINESS ORGANIZATION (A CASE STUDY OF LUBCON NIGERIA ...

    » CHAPTER ONE 1.0 GENERAL INTRODUCTION Several explanatory notes have been proposed for the term Marketing. Each tends to emphasized different issues concerning marketing as well as drawing a valid conclusion. Many definitions of marketing have been put forth over the years. A popular one holds that “Marketing is the performance of business activities that direct the flow of goods and service ...Continue Reading »

    50 pages |  4 engagements | 

  • 2. OUTDOOR ADVERTISING AS A MARKETING STRATEGY FOR PRODUCT SALE IN THE NIGERIAN TEL...

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In view of the increased rate of advertising median it has become imperative for advertising spenders to always seek for the justification for the additional cost of advertising their product or services. This also puts the task of providing the justification for the continuous media rate increase on the media owners, so outdoor advertising prac...Continue Reading »

    50 pages |  5 engagements | 

  • 3. SALES PROMOTION AS A TOOL FOR ACHIEVING ORGANIZATIONAL GOALS AND OBJECTIVES (A C...

    » CHAPTER ONE 1.1 INTRODUCTION OF THE STUDY Sales promotion is a very important promotional mix in marketing because it plays a very important role for the survival of a new and existing product; it helps to develop the economic of the country. Sales promotion also offer short – term incentives to the customer to induce purchase for a particular product, it is therefore said that, while advert...Continue Reading »

    50 pages |  10 engagements | 

  • 4. APPLICATION OF THE MARKETING CONCEPT IN OUR LOCAL MARKET (A CASE STUDY OF OWODE ...

    » CHAPTER ONE 1.1 INTRODUCTION Marketing has probably been with us ever since serpent tempted eve to consume a certain apple. But in its more scientific professional firm, marketing is of more recent growth to industry in general from a simple to a more complex form of production and distribution of goods and services. The initial stage of development was that, of barter. The producer of a commodity...Continue Reading »

    50 pages |  -1 engagements | 

  • 5. THE EFFECTIVENESS OF SALES PROMOTION AS ELEMENT OF PROMOTION MIX (A CASE STUDY O...

    » CHAPTER ONE 1.0 GENERAL INTRODUCTION According to and Kirk Patrick (1982). promotion is an important element in marking mix of most firms and it is not important in others for soft drink manufactures, whose products, price and distribution channels are very similar to those of competitors seller of can juices and sweet flavored drinks in includes the members of great many of differentiating their ...Continue Reading »

    50 pages |  9 engagements | 

  • 6. STANDARD COSTING AS AN AID TO MANAGEMENT DECISION MAKING (A CASE STUDY OF COCA-C...

    » CHAPTER ONE 1.1 INTRODUCTION. The bottling industry is presently undergoing a revolution worldwide due to the twin impacts of deregulation and technological break through most company in Nigeria are quite relatively operating on differentiated cartel because of the trend and competitive environment. Under such conditions costing and management decision process strategy suddenly become more vital t...Continue Reading »

    50 pages |  9 engagements | 

  • 7. THE IMPACT OF MOTIVATION ON EMPLOYEES ATTITUDES TO WORK (A CASE STUDY OF UNION B...

    » CHAPTER ONE 1.0 BACKGROUND OF THE STUDY Although there is general agreement among psychologists that man experiences a variety of needs is considerable disagreement as to what this needs are and their relative importance. There has been a number of attempts to present models of motivation which list a specific number of motivating needs with so many implications that, the list are all inclusive an...Continue Reading »

    50 pages |  7 engagements | 

  • 8. THE IMPORTANCE OF CONDUCIVE OFFICE ENVIRONMENT AS A CRITERIUM FOR OPTIMUM PERFOR...

    » CHAPTER ONE 1.1 INTRODUCTION A good reputation of an organization should be built for it before the outside world for it to be recognized in the business environment to achieve this; the organization has to put together both human and material resources to achieve efficiency. But efficiency do not just come the organization has to motivate the workers for optimal efficiency. Motivation at times is...Continue Reading »

    50 pages |  5 engagements | 

  • 9. THE IMPACT OF LIQUIDITY ON BANKS PROFIT MANAGEMENT IN NIGERIAN BANKING INDUSTRY ...

    » CHAPTER ONE 1.0 INTRODUCTION BACKGROUND OF THE STUDY In every system, there are major component that are paramount for the survival of the system. This is applicable to financial system. The banking institution had contributed significantly to the effectiveness of the entire financial system as they offer an efficient institution mechanism, through which resources can be mobilized and directed fro...Continue Reading »

    50 pages |  2 engagements | 

  • 10. EFFECTS OF SALES PROMOTION AS A TOOL FOR WINNING CUSTOMERS IN A COMPETITIVE MARK...

    » CHAPTER ONE 1.1 INTRODUCTION TO THE STUDY The company’s effort at prevailing among the millions of competition is surrounded by number of strategies the major factors that brought competition is product. A product is anything tangible that can be offered to a marketer for attention acquisition that can satisfy a want or need. A product in a competitive market should always be attributed with...Continue Reading »

    50 pages |  2 engagements | 

  • 11. THE MARKETING IMPLICATION OF PRIVATIZATION OF GOVERNMENT PARASTATALS (A CASE STU...

    » CHAPTER ONE 1.0 INTRODUCTION Privatization is the systemmatic and programmed withdrawer of government from those business activities which private person of companies could much effectively. The government within the context of Structural Adjustment Programe decided that it would take step to take itself away from involvement in enterprises in which it has interest. Such investment has to make the...Continue Reading »

    50 pages |  3 engagements | 

  • 12. EFFECTIVE LEADERSHIP AS THE PLATFORM OF REALIZATION FOR THE ORGANIZATIONAL GOALS...

    » CHAPTER ONE Introduction Leadership is a process by which a person influences others to accomplish an objective and direct the organization in a way that makes it more cohesive and coherent. Northouse (2001:3) defined leadership as a process whereby an individual influences a group of individual to achieve a common goal. An effective leadership is generally someone that leads by example and other ...Continue Reading »

    50 pages |  2 engagements | 

  • 13. EFFECT OF ADVERTISING ON TELECOMMUNICATION COMPANIES IN CALABAR MUNICIPALITY, CR...

    » ABSTRACT This study on the effect of advertising on telecommunication companies in Calabar Municiplity is aimed at determining the effect of advertising media such as radio, television, internet and Outdoor advertising on telecommunication companies in Calabar, Cross River State.. Based on the above theElaboration likelihood model (ELM), Information Integration theory and Information Processing Th...Continue Reading »

    50 pages |  9 engagements | 

  • 14. THE IMPACT OF MARKETING COMMUNICATION AS ITS AFFECTS THE PERFORMANCE OF SMALL SC...

    » CHAPTER ONE INTRODUCTION 1.1 Background of the Study: Marketing communication as a field of study is dynamic. The dynamism uses different marketing channels and tools in combination. Marketing communication channels focuses on any way a business communicates a message to its desired market or the market in general. A marketing communication tool can be anything from: advertising, personal selling,...Continue Reading »

    50 pages |  14 engagements | 

  • 15. THE IMPACT OF NEW PRODUCT MARKETING STRATEGIES ON THE PERFORMANCE OF FIRMS IN NI...

    » CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Developing and marketing new products are very important for profitability, survival and growth of companies. To develop and market new products, correct approach must be used to ensure that the new product does not fail in the market. A product has to go through proper planning, implementation control of programme designed to create, exchange, sustain mutua...Continue Reading »

    50 pages |  27 engagements | 

  • 16. AN ANALYSIS OF THE PROBLEMS AND PROSPECTS OF CLASSIFIED ADVERTISING IN ENUGU MET...

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Any one who looks seriously at today’s business environment in Nigeria will notice remarkable change, especially in the area of marketing communication. These changes in marketing communicating have become more like a revolution with firms placing more emphasis on advertising as a tool for communicating their marketing massages. Modern mar...Continue Reading »

    50 pages |  25 engagements | 

  • 17. AN APPRISAIAL OF EFFECTIVE ADVERTISING IN INCREASING SALES OF COSMETICS

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising can be defined, as any paid form of non personal presentation and promotion of ideas, goods or services by an identified sponsor ?(Kotler 2000). Advertising is one of the most promotional tools that are often used by organization promotional tools represents the various communicational mix to inform and persuade people about a produc...Continue Reading »

    50 pages |  19 engagements | 

  • 18. THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION.

    » CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional. Marketing strategies constitute one of the functional strategies amenable to application by contemporary companies in order to enhance performance. Marketing has been ...Continue Reading »

    50 pages |  -1 engagements | 

  • 19. IMPACT OF MARKETING RESEARCH IN ACHIEVING ORGANIZATIONAL GOAL

    » ABSTRACT The relevance of marketing information system in the achievement of organizational objective is focus of the research study using Nigeria Bottling Company (NBC) Owerri as a case study. Marketing information system helps to provide data with which the organization carries out its various function. Any organization that operates with the aid of a well organized marketing information system ...Continue Reading »

    50 pages |  24 engagements | 

  • 20. THE EFFECT OF PURCHASING SEGMENTATION AS A TOOL FOR ACHIEVING ORGANIZATIONS SALE...

    » ABSTRACT The purpose of this work is to find out the effect of purchasing segmentation as a tool for achieving organizations sales objectives. The benefit ranges from its support in profit generalization, increasing sales and net profit. This research work comprises five chapters. Chapter one is the introduction of the study, background of the study, statement of the problems, objectives of the st...Continue Reading »

    50 pages |  27 engagements | 

. ABSTRACT, Proposals, Literature Reviews, Aims & Objectives, Methodology, Surveys & Implementations