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MARKETING PROJECT TOPICS AND RESEARCH MATERIALS


  • 1. A SOCIO-ECOLOGICAL APPROACH TO BARRIERS AND FACILITATORS OF RETENTION IN HUMAN I...

    » This study, “A SOCIO ECOLOGICAL APPROACH TO BARRIERS AND FACILITATORS OF RETENTION IN HUMAN IMMUNODEFICIENCY VIRUS (HIV) CARE” contains concise information that will serve as a framework or guide for your project work. The project study is well researched for academic purposes and are usually provided in complete chapters with adequate References....Continue Reading »

    50 pages |  5 engagements | 

  • 2. Effect of Internet Advertising on Consumers’ Purchase Decision

    » CHAPTER ONE INTRODUCTION 1.1 Background to the Study Advertising has been in existence for many decades. It is one means of promotional mix which has its ultimate function to inform, persuade and promote ideas in order to sell goods and services (Akinkugbe 2006; Kotler, 2009). Advertising, over the years, has grown to become a prominent form of marketing communication, and as a marketing communica...Continue Reading »

    65 pages |  -1 engagements | 

  • 3. The Impact of Advertising on the Marketing of Banking Services

    » CHAPTER ONE 1.0 INTRODUCTION ADVERTISING AND BANKING INDUSTRY (MICRO FINANCE BANK) Banking are economic decision units that are set up for the provision of financial services and products to targeted market. This service tendered to both public and private sector of the economy includes: collection of deposits, clearing of cheques and other exchange, granting of loans and over drafts guarantee of ...Continue Reading »

    50 pages |  11 engagements | 

  • 4. The Impact of Marketing Information System on Sales Performance

    » Abstract A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions. This research project studies the impact of marketing information system on sales performance of Peugeots Automobile Nigeria (PAN) Limited Kaduna. The study covers five chapters. The pr...Continue Reading »

    50 pages |  8 engagements | 

  • 5. Promotional Strategy of Mr Biggs Kaduna Branch and its Impact on Sales Turnover

    » ABSTRACT The study examines promotional strategies of Mr. Biggs Kaduna branch and its impact on sales. To this end the following research questions guided the study: To what extent are Mr. Biggs fast food outlets in Kaduna metropolis using promotional mix elements? What are the effects of promotional mix elements that is used Mr. Biggs fast food outlet in Kaduna metropolis on consumers purchasing ...Continue Reading »

    50 pages |  7 engagements | 

  • 6. Consumer Protection and Drug Marketing in Nigeria

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Consumer protection is more and more becoming a topical issue in this country. Consumers in Nigeria is constantly abused but had permanently remained unresponsive to various forms of trade malpractices distributed by sellers/producers. The efficiency of marketing as a cannel of commitment to the consumer, as time goes on, it will depend largely on t...Continue Reading »

    50 pages |  7 engagements | 

  • 7. The Impact of Branding on Consumers’ Behaviour – a Case Study of Diamond Ban...

    » CHAPTER ONE 1.1 BACKGROUND OF THE STUDY The growing need to maintain a competitive edge and customer loyalty in the industry segment predetermine the significance to maintain unique and outstanding brand of services and product that commands consumer satisfaction and loyalty. The research seeks to investigate how Diamond Bank branding impacts on customers’ behavior. Diamond Bank Plc began as...Continue Reading »

    50 pages |  -1 engagements | 

  • 8. Consumer Preference for Malta – Guiness, Maltina and Vita – Malt Brands of M...

    » ABSTRACT This research work was aimed at studding the major factors which determine the consumer preference for Malt – Guiness, Maltina and Vitar Malt brands of Malt drinks, using consumers in Enugu urban. The study also examined how consumers respond to the various marketing variables such as price, promotion, product, and place so as to verify which tool to concentrate mostly by firms and ...Continue Reading »

    50 pages |  4 engagements | 

  • 9. The Effectiveness of Public Relations Practices in the iil Sector

    » Abstract African petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and good will as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholders, customers and of course members of the press. The company is actually very much interested to know its public problem are...Continue Reading »

    50 pages |  4 engagements | 

  • 10. The Impact of Marketing Mix in the Accomplishment of Organisational Objectives

    » CHAPTER ONE 1.0 INTRODUCTION 1.1 GENERAL BACKGROUND TO THE SUBJECT MATTER This study practically involves the investigation of marketing mix (product, price, promotion, place) in the accomplishment of organisational objectives. There are numerous definitions of marketing written by various marketing fanatics and practitioners around the globe. As a result, student’s lectures, and marketing p...Continue Reading »

    50 pages |  4 engagements | 

  • 11. The Effect of After Sales Services on Consumer Patronage

    » ABSTRACT This study deals on the effect of after sales services on consumer patronage, using PZ as a case study. The historical background and the development of this company this study attempts to evaluate the effects of after sales services such as delivery, maintenance, installations, guarantees and warranty, on consumer patronage. It further seeks to address such questions as how can these fun...Continue Reading »

    50 pages |  4 engagements | 

  • 12. The Role of Road Transportation Mode in the Marketing of Agricultural Products ...

    » CHAPTER ONE 1.1 INTRODUCTION The quest of achieve self sufficiency food production is one of the highest priority areas facing most of the world’s today. It is also a problem that threatens to worsen rapidly in the years immediately ahead. On the other hand, problems relating to rural inaccessibility have continued to plague the world, and in particular, Nigeria Agriculture, it is on this ba...Continue Reading »

    50 pages |  3 engagements | 

  • 13. The Impact of Marketing Mix in the Accomplishment of Organizational Objectives ...

    » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY This study practically involves the investigation of marketing mix (product, price, promotion, and place) in the accomplishment of organizational objectives. There are numerous definitions of marketing written by various marketing fanatics and practitioners around the globe. As a result, students, lecturers, and marketing practitioners belie...Continue Reading »

    50 pages |  3 engagements | 

  • 14. Testimonial Advertising and Consumer Behaviour of Chief Zebrudaya’s Celebrity ...

    » Abstract The study examined testimonial advertising and consumer behaviour of Chief Zebrudaya advert as a frame for analysis. Documentary methods of data collection as well as self administered structured questionnaire were used to elicit information from the respondents. From the descriptive statistical techniques used it was observed that the majority of the respondents at Chindit Junior Staff D...Continue Reading »

    50 pages |  4 engagements | 

  • 15. An Assessment of the Physical Distribution of Soft Drink (A Case Study of Nigeri...

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Distribution of soft drinks in Nigeria simply supplies the system through which the soft drinks are brought to the prospect final consumers within the Nigeria economy. Soft drinks are produced by the soft drinks industries within and outside the country and carefully distributed to the final consumers in order to complete the production processe...Continue Reading »

    50 pages |  3 engagements | 

  • 16. THE IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

    » ABSTRACT The challenge created by the dynamic nature of the marketing environment has necessitated a total attention to the “place” variable or distribution is very important in that. It tries to make the product available at place and time of exchange. It is on the above vein that this study was conducted, the research was to find the extent to which NBC Plc was effective and efficien...Continue Reading »

    50 pages |  8 engagements | 

  • 17. THEOLOGICAL ANALYSIS OF BROKEN MARRIAGE AND ITS EFFECTS ON THE CHURCH

    » ABSTRACT The purpose of this research is to explore extensively the problems of broken marriages, causes and its effects on children, church, and society with aim of educating the readers on the menace of this phenomenon. Historical research, library and field based were adopted for this work, related materials and books were consulted with the use of questionnaire, interviews were also conducted....Continue Reading »

    50 pages |  7 engagements | 

  • 18. ANALYSIS OF THE PROBLEMS AND PROSPECTS OF CLASSIFIED ADVERTISING

    » CHAPTER ONE INTRODUCTION Every a public relations officer must or will was faced the problem of lack of confidence. Not so much in himself as in the value of the job he has to do. In some causes, this is because of a failure by those in the management to appreciate fully the purpose and objectives of public relations in others, it is because of the appointment of the incompetent wrong officer who ...Continue Reading »

    50 pages |  10 engagements | 

  • 19. EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF TOBACCO PRODUCTS

    » CHAPTER ONE 1.1 INTRODUCTION The major purpose of this paper is to direct attention to the phenomenon of effectiveness of personal selling in Enugu Petropolis and to introduce simple possible ways of improving personal selling whi8le attention has been deliberately restricted to the British American Tobacco (B.A.T.) Enugu. There are other Promotional Mix variables such as Advertising, Sales Promot...Continue Reading »

    50 pages |  8 engagements | 

  • 20. APPRAISAL OF SALES AND DISTRIBUTION MANAGEMENT IN EIF OIL PLC

    » CHAPTER ONE BACKGROUND TO THE STUDY Estimating the worth of sales and distribution management is not a time wasting venture. In recent times based on the fact that we are living in a dynamic environment therefore organizations. Firms and companies that must and want to remain in business must embrace this never ending dynamic change and this is by delegating persons to personal to their eyes, nose...Continue Reading »

    50 pages |  10 engagements | 

. ABSTRACT, Proposals, Literature Reviews, Aims & Objectives, Methodology, Surveys & Implementations