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MARKETING PROJECT TOPICS AND RESEARCH MATERIALS


  • 1. THE IMPACT OF MARKETING INFORMATION SYSTEM ON THE GROWTH OF BUSINESS ORGANIZATIO...

    » CHAPTER ONE GENERAL INTRODUCTION An effective marketing programme is inevitable based on clear and detailed understanding of the market. Marketing information system (MIS) is therefore a devise that helps to provide this information developing an effective marketing information system (MIS) requires identification of the current level of available information, the level available information, the ...Continue Reading »

    60 pages |  3 engagements | 

  • 2. DETERMINANTS OF TOURISM SERVICE MARKETING RESPONSIVENESS IN THE SOUTH – SOUTH ...

    » CHAPTER ONE INTRODUCTION 1.1 Background to the Study Tourism is currently the fastest growing sector of global economy. It is already the number one industry in many countries, in terms of foreign exchange earnings and job creation (Agene 2005). Tourism is at present the major export product for 83 percent of developing countries and main export of one third of them. In 2000 specifically, developi...Continue Reading »

    85 pages |  -1 engagements | 

  • 3. INFORMATION TECHNOLOGY AND CUSTOMER’S LOYALTY IN THE SERVICE INDUSTRY: A CASE ...

    » CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY Information and Communication Technology has no doubt brought with it dramatic changes in the way businesses are conducted worldwide. In early 70’s, Smith had first noted that technological changes in form of new machines are invariably one of the three important causes of increasing incomes. Neither has this notion changed, especially in the ...Continue Reading »

    85 pages |  3 engagements | 

  • 4. MONITORING AND SUPERVISION AS EFFECTIVE TOOL IN ENHANCING GREATER EMPLOYEE PRODU...

    » TABLE OF CONTENTS Cover Page Title Page Certification Dedication Acknowledgment Abstract Table of Content Chapter One: Introduction 1.1 Background of the Study 1.2 Statement of the Problem 1.3 Objectives of the Study 1.4 Research Questions 1.5 Research Hypotheses 1.6 Significance of the Study 1.7 Scope of the Study 1.8 Limitation of the Study 1.9 Definition of Terms Chapter Two: Review of Related ...Continue Reading »

    85 pages |  4 engagements | 

  • 5. TOURISM SITE CHARACTERISTICS AND TOURISTS’ RESPONSIVENESS IN CROSS RIVER AND A...

    » CHAPTER ONE INTRODUCTION 1.1 Background to the Study Tourism is currently the fastest growing sector of the global economy (Obot, 2003). It is already the number one industry in many countries, in terms of foreign exchange earnings and job creation (Agene, 2005). Tourism is at present the major export product for 83 percent of the developing countries and main export of one third of them. In 2000 ...Continue Reading »

    85 pages |  3 engagements | 

  • 6. PACKAGING AS PROMOTIONAL TOOLS IN THE MARKETING OF BEAUTY CARE PRODUCTS.

    » ABSTRACT This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. a. To identify packaging as a promotional, in order to increase sales and profitability of the product. b. To determine whether a good package can help improve a brand ...Continue Reading »

    65 pages |  -1 engagements | 

  • 7. THE IMPACT OF NAFDAC ON MARKETING OF DRUGS.

    » ABSTRACT This research project is primarily concerned with the impact of NAFDAC on marketing of Drugs in Enugu state. The purpose of this research is to know how the national Agency for food and Drugs Administration and control (NAFDAC ) can help to solve the problem being encountered in Enugu state in particular and in this Nation in general, concerning failed counterfeit, substandard, unwholesom...Continue Reading »

    65 pages |  -1 engagements | 

  • 8. DETERMINING THE EFFECT OF ADVERTISING STRATEGY ADAPTED IN THE SALES OF CONSUMER ...

    » ABSTRACT Most companies do engage on promotion and as a result creating awareness between their product and the consuming publics. The ignorance of this promotional tool has hard on the sales/revenue profit of the business and its competitive ability. The purpose of this work is to find out, analyze and report the effectiveness of advertising strategy adopted in the sale of consumer goods, a case ...Continue Reading »

    65 pages |  14 engagements | 

  • 9. INVESTMENT ON HUMAN CAPITAL AND ITS IMPACT ON NIGERIAN ECONOMIC GROWTH

    » ABSTRACT This research work studied investment on human capital and its impact on Nigeria economic growth between 1981 2014. It bothers on determining how human capital and its impact can help in the development of Nigeria economy. The researcher was motivated to choose this topic in order to evaluate how investment on human capital impact on Nigerian economic growth. In this research work the res...Continue Reading »

    65 pages |  15 engagements | 

  • 10. THE BUSINESS ENVIRONMENTAL FACTORS AS THEY AFFECT MARKETING ACTIVITIES IN A BUSI...

    » CHAPTER ONE 1.0 INTRODUCTION 1.1 PURPOSE OF THE STUDY Business organization has been variously defined by different authors, scholars, writer of business management etc, based on their own perspectives and there is no disagreement as to these several definitions. However, from a wider perspective, business organization is defined as an establishment made up of a specialist in field who come togeth...Continue Reading »

    65 pages |  14 engagements | 

  • 11. THE EFFECT OF PRODUCT QUALITY ON BRAND LOYALTY

    » ABSTRACT The purpose of this research was to investigate the degree of effect product quality has on brand loyalty and to determine other factors that are responsible for brand loyalty especially in the Nigerian telecommunications industry. Previous research had shown that product quality has an effect on brand loyalty but there is still little or no literature discussing the extent to which produ...Continue Reading »

    65 pages |  15 engagements | 

  • 12. THE EFFECT OF ADVERTISING ON THE SALES OF A BUSINESS ORGANISATION

    » ABSTRACT This study was conducted to critically examine the effect of advertising on the sales of the business organization. Questionnaires will administered to employees in various cadres in the organization structure. Short interviews will be granted along with the use of questionnaire to obtain information on the effect of advertising on the sales of the business organization. From the data col...Continue Reading »

    65 pages |  14 engagements | 

  • 13. MARKETING INFORMATION SYSTEM AS A TOOL FOR EFFECTIVE MARKETING PLANNING AND CONT...

    » CHAPTER ONE 1.1 INTRODUCTION It is obvious that the African Business System has been capable of producing a vast quantity of goods and services. However, in the past two decades, the African business system has also become extremely capable of producing massive amounts of information and data. This situation is a complete research from what previously existed in the past, marketing executives did ...Continue Reading »

    65 pages |  15 engagements | 

  • 14. DISTRIBUTION NETWORK IN MANUFACTURING INDUSTRY.

    » ABSTRACT This study was critically designed to examine the impact of effective distribution management in a marketing company ( A case study of Conoil and Chemical Marketing Company). The project aims to provide managers with a sound knowledge of effective distribution, the distribution channels, methods of distribution, types of middlemen etc Over the years, most petroleum and chemical marketers ...Continue Reading »

    65 pages |  -1 engagements | 

  • 15. DISTRIBUTION NETWORK IN MANUFACTURING INDUSTRY

    » CHAPTER ONE 1.1 INTRODUCTION Distribution treats an aspect of the activity area of marketing that has been conceptualized into the marketing 4P’s. it serves as the bridge between the producers and the prospective or potential consumers. It is therefore an important element in marketing mix, which dictates the movement of goods or services from the point of production to the point of use or c...Continue Reading »

    65 pages |  18 engagements | 

  • 16. NEW PRODUCT DEVELOPMENT AS A TOOL OF INCREASING MARKET SHARE IN SOFT-DRINKS INDU...

    » CHAPTER ONE 1.0 INTRODUCTION In today’s economy, a new product passes through set of stage known as product life cycle. Product life cycle applies to both brand and category of products. Its time period vary from product to product. Modern product life cycles are becoming shorter and shorter as products in matured stages are being renewed by market segmentation and product. Differentiation a...Continue Reading »

    65 pages |  15 engagements | 

  • 17. REACHING THE CONSUMER THROUGH EFFECTIVE DISTRIBUTION

    » CHAPTER ONE 1.0 INTRODUCTION Distribution can be defined as the act of placing goods and services where they are needed or wanted. One school of thoughts says that distribution is concerned with the activities involved in transferring of goods and services from producers to the final users; it includes physical activities such as transportation, storage, the legal promotional and finished goods un...Continue Reading »

    65 pages |  15 engagements | 

  • 18. THE BUSINESS ENVIRONMENT FACTORS AS THEY AFFECT MARKETING ACTIVITIES IN BUSINESS...

    » ABSTRACT This research work is based on the Business environmental factors as they affect marketing activities in a Business organiza Bottling Company. The research aimed to evaluate the various environmental factors which were divided into two which are the internal and external factors, the research also arrived at a conclusion and recommendation according to the findings in chapter four of this...Continue Reading »

    65 pages |  14 engagements | 

  • 19. THE EFFECT OF ADVERTISING ON SALES VOLUME IN A MANUFACTURING INDUSTRY

    » ABSTRACT The project comprises of five chapters The first chapter comprises of the introduction, Background of the study, Statement of the problem, Research question, Purpose of the study, scope of the study, Limitation of the study, Need and significance of the study. The second chapter comprises of the literature review of advertising, History for advertising e.t.c. Chapter three focused on Meth...Continue Reading »

    65 pages |  14 engagements | 

  • 20. THE EFFECT OF RADIO ADVERTISING ON CONSUMER PURCHASING DECISION

    » CHAPTER ONE 1.1 INTRODUCTION. Organization and individual are faced almost with the problems of having to make decisions. The decision making process is made difficult by the presence of uncertainty concerning the surrounding environment. For consumer, it was compounded by unlimited wants and scarce resources. Economists says that consumers are utility maximizes; this implies that they will use th...Continue Reading »

    65 pages |  15 engagements |