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MARKETING PROJECT TOPICS AND RESEARCH MATERIALS


  • 1. MARKETING OF PETROLEUM PRODUCT IN NIGERIA CASE STUDY OF OANDO PETROLEUM PLC ILOI...

    » CHAPTER ONE 1.1 INTRODUCTION The discovery of petroleum has taken place for about one hundred and fifty years ago, that was 1859 when the first underground oil was drilled in the United State in Titusville and Pennsylvania. Petroleum is different from other oils, because it is being manufactured from mineral source rather than animal and vegetable. The source from which petroleum comes from distin...Continue Reading »

    50 pages |  56 engagements | 

  • 2. THE ROLE OF INTERMEDIARIES IN MARKETING OF YAM FLOUR WITHIN BARUTEN LOCAL GOVERN...

    » CHAPTER ONE BACKGROUND OF THE STUDY 1.1 INTRODUCTION The alleged increase in the consumption of yam flour “KINA KUNNU” as it is called in Baruten Local Government Area of Kwara State and lack of good roads in the area has brought the importance of intermediaries for effective sales of agricultural product in Gwanara Market of Baruten Local Government Area. Therefore, this project is ai...Continue Reading »

    50 pages |  42 engagements | 

  • 3. A COMPARATIVE ANALYSIS ON PUBLIC RELATIONS STRATEGIES OF PABOD BREWERIES AND COC...

    » ABSTRACT This study focus more on comparative analysis on public relations strategies of PABOD breweries and Coca Cola. This study aim to examine the influence of strategic communication adopted by Pabod Breweries and Coca Cola.The research design for this study was a survey design and the research instrument used for the study was questionnaire. Questionnaire, interview and documentation methodol...Continue Reading »

    50 pages |  64 engagements | 

  • 4. AN APPRAISAL OF THE USE OF MARKETING RESEARCH IN A MARKETING ORGANIZATION

    » CHAPTER ONE 1.1 INTRODUCTION It is generally agreed that the health of a company organization depends, on its capacity to interpret the behavior, attitudes and needs for the individual consumers or industrial users who make up its market. To this end, according to Donald (1990:5) marketing research comes play, according to him will assist firms in recognizing and reaching to marketing opportunitie...Continue Reading »

    50 pages |  62 engagements | 

  • 5. MARKETING RESEARCH AND ITS IMPORTANCE IN THE NIGERIAN BANKING INDUSTRY

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY African Banking Corporation which established its first branch in Lagos was the first bank to open its doors in 1892. The colonial masters established the bank solely for their trade in Nigeria which was then a British colony. According to Ugwanyi (2002:66) other banks come into existence such as British bank for West Africa (BBWA) now first ban...Continue Reading »

    50 pages |  -1 engagements | 

  • 6. AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN...

    » CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Market segmentation is a vital issue in marketing strategy. Therefore, marketing segmentation is the sub dividing of a market into district subset of customers where any subsets may conceivably be selected as a target to be reaching with a district marketing mix. Kotler (2008) opines that market is a place or a geographical area where buyers and sel...Continue Reading »

    50 pages |  86 engagements | 

  • 7. THE IMPACT OF TAX EVASION AND AVOIDANCE ON THE INTERNALLY GENERATED REVENUE OF T...

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The history of revenue generation of government is as old as the existence of government. Government generates revenue not only for the purpose of taking care of the cost administration, defense, security, but for the provision of various other social and economic amenities. There are several means by which government can generate revenue. Among...Continue Reading »

    50 pages |  92 engagements | 

  • 8. APPLICATION OF MARKETING CONTROL TECHNIQUES IN MANUFACTURING FIRMS IN ENUGU L.G....

    » ABSTRACT The topics of this research work are the application of marketing control techniques in manufacturing firms in Enugu east local government: A case study of Emenite Limited Emene Enugu. In order to peruse this investigation property, the following research objectives were formulated namely: To investigate to what extent manufacturing firms have forma plans for their activities. To determin...Continue Reading »

    50 pages |  87 engagements | 

  • 9. EFFECTIVENESS OF PRODUCT INNOVATION AS A TOOL OF ACHIEVING COMPETITIVE ADVANTAGE...

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Production innovation is one of the important concepts in purchasing. Some evidence suggests that effective product innovation results to sustainable competitive advantage. Other observed new product development and it launching into the purchasing place as difficult costly took or a dangerous business. The question that needs to be answered re ...Continue Reading »

    50 pages |  87 engagements | 

  • 10. THE EFFECT OF PURCHASING SEGMENTATION AS A TOOL FOR ACHIEVING ORGANIZATIONS SALE...

    » ABSTRACT The purpose of this work is to find out the effect of purchasing segmentation as a tool for achieving organizations sales objectives. The benefit ranges from its support in profit generalization, increasing sales and net profit. This research work comprises five chapters. Chapter one is the introduction of the study, background of the study, statement of the problems, objectives of the st...Continue Reading »

    50 pages |  118 engagements | 

  • 11. IMPACT OF MARKETING RESEARCH IN ACHIEVING ORGANIZATIONAL GOAL [A CASE STUDY OF R...

    » ABSTRACT The relevance of marketing information system in the achievement of organizational objective is focus of the research study using Nigeria Bottling Company (NBC) Owerri as a case study. Marketing information system helps to provide data with which the organization carries out its various function. Any organization that operates with the aid of a well organized marketing information system ...Continue Reading »

    50 pages |  97 engagements | 

  • 12. THE IMPACT OF SALES PROMOTION ON THE PURCHASING OF CONSUMER PRODUCT IN NIGERIA (...

    » ABSTRACT This research work is centered on the impact of Sales promotion on the purchasing of consumer products in Nigeria with particular reference to Unilever Nigeria plc, Imo. The research is aimed at finding out if a sales promotion activity has positive impact on the sales of the company products to find out if the role of company’s product. In an attempt to achieve the objectives state...Continue Reading »

    50 pages |  109 engagements | 

  • 13. ORGANIZATIONAL RESOURCES AND PERFORMANCE OF MOBILE PHONE COMPANIES IN KENYA

    » ABSTRACT A firm‟s performance is a function of how well managers build the organizations around the resources and capabilities within their reach. Resource Based View regards a firm‟s specific resources as the fundamental source of superior performance. Resources must be valuable, rare, inimitable, and lack of substitutes to give competitive advantage and hence superior performance. Empirical ...Continue Reading »

    50 pages |  69 engagements | 

  • 14. QUALITY MANAGEMENT PRACTICES AND FIRM PERFORMANCE AMONG MANUFACTURING FIRMS IN K...

    » CHAPTER ONE INTRODUCTION Background of the study In the context of globalization, highly competitive markets, continuous technological advancement, and increasingly demanding customers, quality has become one of the most important elements in the strategies of making firms competitive (Ismyrlis & Moschidis, 2015). ISO has the most comprehensive scope in the improvement of firms’ performa...Continue Reading »

    50 pages |  69 engagements | 

  • 15. THE INFLUENCE OF BRAND EQUITY ON CONSUMER CHOICE IN BRANDED BOTTLED WATER AMONG ...

    » CHAPTER ONE INTRODUCTION Background to the study Consumers are overwhelmed with a vast array of choices in today’s retail marketing environment. This is especially because they are exposed to so many items in the market and they have to make quick decisions based on the items they ought to buy and which can be catered for by their disposable income. The decision the consumers make determines...Continue Reading »

    50 pages |  72 engagements | 

  • 16. THE EFFECT OF PRODUCT ADVERTISING ON A COMPANY'S SALES VOLUME. (A CASE STUDY OF ...

    » CHAPTER ONE INTRODUCTION 1.1 BACKGUND OF THE STUDY Advertising is one of the promotional tools companies use todirect persuasive communications to consumers or buyers and the general public. advertising policy constitutes such an important strategy in the marketing program of companies that its negligence could spell down for companies. generally speaking ,companies exist to produce and market pro...Continue Reading »

    50 pages |  129 engagements | 

  • 17. THE IMPACTS OF PRICING IN MARKTING

    » CHAPTER ONE 0.1 INTRODUCTION 1.1 BACKGROUND OF THE STUDY One of the most important operating decisions management must take is establishing the selling price for its product and services, moreover manufacturing companies are always faced with numerous decisions. The management has to decide on what to produce, how to produce at what quality and quantity to produce and at what price, the management...Continue Reading »

    50 pages |  118 engagements | 

  • 18. THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR ( A CASE STUDY OF TOYOTA...

    » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY: The hotel industry is regarded as a service industry whose product cannot be separated from it, in space or time. it provides intangible services as stated by George (1986) much credit is given to the article to PATHMELL, which he gave a good description of the difference between goods and services and went further to distinguish the market...Continue Reading »

    50 pages |  166 engagements | 

  • 19. PRODUCT DIFFERENTIATION AS A COMPETITIVE TOOL IN THE MARKETING OF SOFT DRINK ( A...

    » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUD OF THE STUDY Here is Nigeria where few soft drink industries exist could be said with high degree of precision that those firms are practicing product differentiation in the market. This project will research into how effectively, efficient product differentiation is employed as a competition tool in the marketing of soft drink; how it helps the profitabi...Continue Reading »

    50 pages |  -1 engagements | 

  • 20. EVALUATION OF FACTORS INFLUENCING STRATEGIC MARKETING ON THE PERFORMANCE OF MANU...

    » CHAPTER ONE INTRODUCTION 1.1 Background to the Study Strategic Marketing is becoming more and more important for both the new and established companies due to the complex environmental dynamics and increasing global competition. Manufacturing companies, regardless of their age or size, are forced to build more on strategic marketing in order to compete and survive. Strategic marketing helps to ach...Continue Reading »

    50 pages |  70 engagements | 

. ABSTRACT, Proposals, Literature Reviews, Aims & Objectives, Methodology, Surveys & Implementations