Eduproject.com.ng logo - RESEARCH PROJECT TOPICS AND PROJECT TOPICS ON EDUCATION

MARKETING PROJECT TOPICS AND RESEARCH MATERIALS


  • 1. COMMUNITY JOURNALISM AND THE CHALLENGES OF RURAL REPORTING IN NIGERIA

    » CHAPTER ONE INTRODUCTION 1.1 Background of the Study Community journalism is a staggering concept viewed from the perspective of its application in the Nigeria’s context. Looking at the issue from the standpoint of community radio, historical development of broadcasting in Nigeria reveals that community/local/ rural radio was never taken into consideration as an integral part of it up till n...Continue Reading »

    50 pages |  18 engagements | 

  • 2. READERS PERCEPTION OF THE USE OF PHOTOGRAPH IN REENFORCEMENT OF NEWSPAPER MESSAG...

    » CHAPTER ONE INTRODUCTION 1.1 Background of the Study Photography has been utilized across a wide range of print in newspapers, magazines and other forms of media such as in advertising and commercial, video and film making, fine art photography, portraiture and journalistic form. Photography image plays a very significant role in our daily lives. It‟s apparent that photographic images are widely...Continue Reading »

    50 pages |  18 engagements | 

  • 3. THE CHALLENGES CONFRONTING PRIVATELY OWNED MEDIA STATIONS IN A DEMOCRATIC DISPEN...

    » CHAPTER ONE INTRODUCTION 1.1 Background of the Study Media as a watchdog and the mirror of the nation perform crucial roles in the society and as well it is influence in its editorial policy. Kendal (2002,p.32), insist that mass is truly applicable to the medium of radio for it more than other media in reaching all groups of the population uniform’’ but before we proceed with this work...Continue Reading »

    50 pages |  17 engagements | 

  • 4. THE EFFECT OF PERSONNEL SELLING ON THE SALES OF ISOL GERMICIDE IN ENUGU URBAN

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY A close examination of the promotional tools reveals that there has been little or no attention to the importance of personal selling. The key to achieving organizational goal is the proper intermingling of the promotional tools. Firms pay much attention to advertising, sales promotion and publicity, spending more than necessary on them, this si...Continue Reading »

    50 pages |  19 engagements | 

  • 5. THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER PRODUCT PURCHASING IN NIGERIA

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In the world of marketing in the recent time, it is not enough to produce a product, package it attractively, price it right, effectively distribute and display it to adequately meet the need of the consumers. The company must also let the people know about the existence of the product; the company must communicate the product to its target audi...Continue Reading »

    50 pages |  20 engagements | 

  • 6. THE IMPACT OF PRODUCT ADVERTISING ON SALES VOLUME OF CONSUMERS

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising is one of the veritable promotional tools designed to promote and market organizational products. It plays a very important role in the efficient marketing of products or goods and services. Generally speaking, companies exist to produce and market products. This objectives cannot be actualized if the manufactured products are not br...Continue Reading »

    50 pages |  13 engagements | 

  • 7. THE EFFECTIVE STRATEGIES FOR MARKETING TELEPHONE SERVICES WITH PARTICULAR FOCUS ...

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for enforcement of law and order and administration of the country together with a few ones of commercial and industrial purposes. The telephone network consisted of about 121 (one hundred and twenty one) telephon...Continue Reading »

    50 pages |  9 engagements | 

  • 8. THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS IN E...

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising is a powerful marketing communication tool used by companies to fulfill the promotional task. It is the act of communicating with the consumers, to inform the public about the existence of a manufactured product for sale. Advertising attracts the attention of the consuming public. Most often, firms in various industries try to stimul...Continue Reading »

    50 pages |  9 engagements | 

  • 9. THE IMPACT OF PROMOTION ON MARKETING OF DETERGENT PRODUCT

    » CHAPTER ONE INTRODUCTON 1.1 BACKGROUND OF STUDY In the earlier days the partner of salesmanship was cried because of the gap between productive and consumption sectors of the society was small and manageable. However in retrospect of the country economic history reviewd that there were companies in the early 1960s and 1970s that actually made aggressive trust into Nigeria market and as much there ...Continue Reading »

    50 pages |  11 engagements | 

  • 10. MARKETING OF DIARY PRODUCT IN ENUGU METROPOLIS ( A CASE STUDY OF FAN MILK NIGERI...

    » CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The starting point of marketing is the existence of human need and wants. Therefore the study and responsibility of marketing is to satisfy these needs and wants to the mutual benefits of all engage in marketing relationship. (Adrika E.O, Ebue and Nndim, 1997 p.4). the fact that man has needs and ants and there are products capable of satisfying the...Continue Reading »

    50 pages |  7 engagements | 

  • 11. AN APPRAISAL OF PHYSICAL DISTRIBUTION POLICY (A CASE STUDY OF YOYO PURE WATER EN...

    » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY. Many people have myopic ideas about distribution they misconstrue it as a strategy, which applies only to manufacturing and marketing.In these days of rapidly changing needs and business circumstances it is important that Yoyo worker/staff/management should thoroughly appreciate the importance of distributions and reliance to the services. As s...Continue Reading »

    50 pages |  10 engagements | 

  • 12. THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICES IN THE OIL SECTOR A CASE STUDY O...

    » CHAPTER ONE INTRODUCTION This present dispensation, a lot of companies for production or distribution of a particular type of production or service and its consequent week to week competition among companies, it has become necessary for such organization to established at least good will and mutual understanding with their various publics if actually the tend to succeed. Though the success of such...Continue Reading »

    50 pages |  -1 engagements | 

  • 13. PRODUCT PLANNING DISTRIBUTION AND MANAGEMENT

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY A product has been defined by the American marketing association as any thing that can be officered to a market for attention, acquisition or consumption including physical objects, services, personalities, organization and desires. A product as defined by stanchion in fundamentals of marketing. A product is a set of tangible and intangible attr...Continue Reading »

    50 pages |  8 engagements | 

  • 14. PIPELINE TRANSPORTATION AND ITS SIGNIFICANCE TO THE MARKETING OF PETROLEUM PRODU...

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Pipeline transportation is the youngest among the other means of transportation in Nigeria. It has not received much attention because of two major factors. One is that it is relatively a recent origin. Two is the its operations and services are not in the hands of private individuals and companies. Hence everything about pipeline transportation...Continue Reading »

    50 pages |  7 engagements | 

  • 15. THE EFFECT OF MARKETING STRATEGIES ON PRODUCT LIFE CYCLE

    » CHAPTER ONE 1.0 INTRODUCTION The effect of marketing strategy on Product Life Cycle (Plc) is adopted in order to forecast the activities involving the strategy in the stages in the Product Life Cycle (Plc). Its successful accomplishment requires analysis of the data from the past decision in the present, and evaluation of the future. However, the company’s position and differentiation strate...Continue Reading »

    50 pages |  13 engagements | 

  • 16. EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

    » CHAPTER ONE INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succeed, they need to understand what makes potential customers behave the way they do. The advertisers goals is to get enough relevant market data to dev...Continue Reading »

    50 pages |  7 engagements | 

  • 17. EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGE INDUSTRY

    » CHAPTER ONE 1.0 INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied consumer needs and wants, and this develops goods and services tailored towards filling up and satisfying ...Continue Reading »

    50 pages |  9 engagements | 

  • 18. ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

    » CHAPTER ONE 1.0 INTRODUCTION Marketing is a business that identifies unfulfilled needs and wants defines and measures their magnitude determines which target market, the organization can best serve and decide on appropriate product, services and program to serve these markets. Consumer are the most important things to consider while operating any business environment. It must therefore be clear th...Continue Reading »

    50 pages |  24 engagements | 

  • 19. ACHIEVING CUSTOMER SATISFACTION IN A MULTINATIONAL COMPANY

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The purpose of a business is to create and keep customers. If a business successfully creates and keeps customers in a cost effective way, it will make profit while continuing to survive and thrive. If for any reason, a business fails to attract or sustain a sufficient number of customers, it will experience losses. Too many losses will lead to ...Continue Reading »

    50 pages |  10 engagements | 

  • 20. ADVERTISING AS COMPLIMENTARY TOOL IN MARKETING OF ALUMINUM KITCHEN WARE

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The marketing activities of an organization is guided by six marketing mix that comprises of controllable variables that marketers use in the achievement of their marketing objectives. It includes the combination of product, price, physical distribution and promotion; generally referred to as the four Ps which serves as the pivot of marketing ma...Continue Reading »

    50 pages |  7 engagements | 

. ABSTRACT, Proposals, Literature Reviews, Aims & Objectives, Methodology, Surveys & Implementations