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MARKETING PROJECT TOPICS AND RESEARCH MATERIALS


  • 1. THE IMPACT OF BILLBOARD ADVERTISING IN THE SALE OF TOBACCO IN NIGERIA (A CASE ST...

    » Abstract This research work, “The Impact of Billboard Advertising in the Sale of Tobacco in Nigeria, (A case study of Imo State)”. It is an outdoor stationary structured upon, which advertisement of public service announcement were posted. The main objectives of this research are to remind user to buy the product. To achieve the above stated objectives, a systematic research methodolog...Continue Reading »

    50 pages |  -1 engagements | 

  • 2. MARKETING STRATEGIES AND CUSTOMERS’ SATISFACTION WITH PRODUCTS IN A MANUFACTUR...

    » CHAPTER ONE INTRODUCTION 1.1 Background of the Study Marketing is an essential business, and its vital contribution to the success of an organization is now widely recognized. Successful marketing result in satisfying products happier customers and reasonable profit, marketing more than any other business activity, deals with customers and their satisfaction to many laymen, marketing does not brin...Continue Reading »

    80 pages |  -1 engagements | 

  • 3. THE RELEVANCE OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST ...

    » ABSTRACT The research work titled “the relevant of advertising as a determinant of customer patronage for fast food (a case study of Chiky and Early in Owerri Metropolis was carried out with objectives. To determine how advertising has affected the decision to buy. Early or chiky. To determine the brand of fast food that is more available than the other and the customer demand for it. To sug...Continue Reading »

    45 pages |  1 engagements | 

  • 4. PROMOTION AS A STRATEGY OF MANUFACTURES TOOLS FOR CONSUMERS LOYALITY (A CASE OF ...

    » ABSTRACT This project is designed to give an insight on the influence of sales promotion on consumers loyalty with reference to makeguns table wate, water, okigu imo state. Based on the above purpose, some literatures were reviewed to enlighten on the meaning of sales promotion, on the meaning of sales promotion, including the steps necessary for its initiation an adoption. More concise and compre...Continue Reading »

    45 pages |  1 engagements | 

  • 5. PRODUCT DIFFERENTIATION AS A SURVIVAL STRATEGY IN A COMPETITIVE MARKETING ENVIRO...

    » CHAPTER ONE INTRODUCTION Product differentiation is a strategy and a survival tool for effective penetration in every competitive marketing environment, considering the fact, that product is the main thing that keeps every production company going in every business environment, product has being viewed as the major projector of every companies capacity and capability mostly production companies, s...Continue Reading »

    45 pages |  1 engagements | 

  • 6. PRODUCT PLANNING AND DEVELOPMENT STRATEGY FOR INCREASED MARKET SHARE (A CASE STU...

    » CHAPTER ONE INTRODUCTION When a firm decides to go for a new product planning and development, there exist so many reason for that. It might be to increase the product line or product positioning, that is developing the image that a product project in relation to competitive product and to the company or the product is no longer doing well in the market due to age or out of data occasioned by cons...Continue Reading »

    45 pages |  3 engagements | 

  • 7. MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN INGERIA

    » ABSTRACT Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried out on the strategic marketing planning as a means of achieving increased, market share in competitive market. (A case study of Nigerian Uniliver Plc Aba). In this research, we have tre...Continue Reading »

    45 pages |  0 engagements | 

  • 8. MARKETING OF HOTEL IN ENUGU METROPOLIS

    » ABSTRACT This research was carried to find out the “marketing of hotel service in Enugu metropolis” using Mac Davos hotel ltd Enugu as our case study. we tried to find out the advertising strategies employed by the organization and it’s impact to the organization. The research was conducted with the oral interviews and questionnaire. From the study we found out that, the Mac Davo...Continue Reading »

    45 pages |  1 engagements | 

  • 9. MANAGEMENT OF PUBLIC ENTERPRISES IN NIGERIA: A CASE STUDY OF NTA, AWKA

    » ABSTRACT Management in all ramifications has been noted as a critical and indispensable element in all organizations. Nevertheless, public enterprises are in dilemma of some management constraints, which tend to hinder their goals and objectives. Against, the background of the above explication, this research work empirically explored into the management of public enterprises in Nigeria with a par...Continue Reading »

    45 pages |  1 engagements | 

  • 10. IMPACT OF SALES PERSONS ON THE COPORATE GROWTH POTENTIALS OF A COMPANY (A CASE S...

    » ABSTRACT Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7 up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other manufacturers of mineral soft drinks. The scene was complicated further by poor economic situation in the country. Therefore, innova...Continue Reading »

    45 pages |  0 engagements | 

  • 11. ASSESSMENT OF THE SUITABILITY OF ERGONOMIC SPECIFICATION IN THE CONTROL OF I...

    » ABSTRACT Ergonomics specification is an effective approach to reducing the number and severity of these work related injuries. Ergonomics specification is the practice of designing equipment, work tasks and work environments to conform to the capability of the workerThe aim of this chapter is to briefly intimate the reader with various research designs used by the researchers. The term methodology...Continue Reading »

    45 pages |  1 engagements | 

  • 12. AUTOMATIC IN BUSINESS ORGANIZATION A STUDY OF MARIS SUPERMARKET

    » ABSTRACT The role of management for any business enterprise is to maximize their shareholder, decrease the level of labour and maximize profit. In view of this, the implementation and application of automation in the running of the business is a necessity owing to the fact that this era is in the process of technological advancement. In the bid to achieve the objective of this research work, this ...Continue Reading »

    45 pages |  1 engagements | 

  • 13. AN EVALUATION OF SALES PROMOTION IN INCREASEING THE LEVELS OF NETWORK PATRONAGE ...

    » ABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of making sales. This study was in the main time, exploratory and descriptive. Data were collected on source specific objective adopted for the resources. Data collection method employed primary sources eg per...Continue Reading »

    45 pages |  1 engagements | 

  • 14. AN APPRAISAL OF THE DISTRIBUTION STRATEGIES OF ICE CREAM FIRM” (A CASE STUDY O...

    » ABSTRACT The primary purpose of this study which is on appraisal of distribution strategies of Ice Cream firms is to identify the problem encountered by the firms in distributing its products. Chi Square distributing technique was used as statistical tool in analyzing the data collected from the field. In the course of carrying out this research, the researcher found out that the high price of the...Continue Reading »

    45 pages |  0 engagements | 

  • 15. A STUDY OF THE PRODUCT DISTRIBUTION SYSTEM IN THE BREWERY INDUSTRY (A CASE STUDY...

    » ABSTRACT This project which is a modest attempt to study the distribution system in the brewery industry taking consolidated breweries plc Awomama, brewery of “33” export large beer as a case study has been painstaking and systematically surveyed and analyzed by the researcher. As mentioned in the statement of purpose under chapter one, the main subjection of this study is to identify ...Continue Reading »

    45 pages |  1 engagements | 

  • 16. A CRITICAL STUDY OF THE IMPACT OF ADVERTISING ON CONSUMERS PATRONAGE (A CASE STU...

    » CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:38) Its concept is a philosophy of business which states that the customer want satisfaction is the economic and social justification for a firms is exis...Continue Reading »

    45 pages |  1 engagements | 

  • 17. ADOPTING MARKETING CONCEPT FOR SERVICES IMPROVEMENT AMONG FAST FOOD FIRMS

    » CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Marketing can be defined as the activity, set of institutions, and process for creating, communicating, delivering and exchanging offerings that have value for customer and society at large. The above definition was approved by the American marketing Association Board of Directors on July 2013. The above definition implies that all the business ...Continue Reading »

    45 pages |  1 engagements | 

  • 18. THE IMPACT OF PROMOTIONAL STRATEGY ON SALES AND PROFIT

    » ABSTRACT The complexity posed by the present global business environment especially the tragic failure of meeting the corporate objectives experienced by some business organizations calls for a strategy which will enhance the achievement of sales and profit objectives and to curb the menace of liquidation that is so rampant in the business industries of today. To this end, the topic “the imp...Continue Reading »

    50 pages |  10 engagements | 

  • 19. THE IMPACT OF PERSONAL SELLING ON SALES VOLUME PERFORMANCE OF A MANUFACTURING CO...

    » ABSTRACT The study looked the impact of personal selling on sales volume performance using Unilever Nigeria Plc, Aba as a case study. Most companies fail to employ the services high caliber salesman and women. This negatively affects sales volumes performance. Similarity most sales person fail to use the right method on consumers and this affect sales volume performance. In view of this, the study...Continue Reading »

    50 pages |  5 engagements | 

  • 20. THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMERS’ SATISFACTION

    » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY In this era of sophisticated business environment, it is imperative that organisation should be more interested in satisfying their customers. As a matter of fact, customers nowadays are becoming more sophisticated than before especially in this new economy (Kotler 2002). That is why banks today must take this as a case to consider. But what is ...Continue Reading »

    50 pages |  5 engagements | 

. ABSTRACT, Proposals, Literature Reviews, Aims & Objectives, Methodology, Surveys & Implementations