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MARKETING PROJECT TOPICS AND RESEARCH MATERIALS


  • 1. THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER SATISFACTION ...

    » ABSTRACT The primary objective of the study was to examine the effect of customer relationship management on customer satisfaction in three commercial banks in Lagos State Nigeria. The study explored the ways in which customer satisfaction can be achieved with the use of customer relationship management. The study adopted the descriptive survey research design. The data for the research was collec...Continue Reading »

    51 pages |  16 engagements | 

  • 2. PRODUCT DEVELOPMENT IN THE CABLE INDUSTRY: PROBLEMS AND PROSPECT. (A CASE STUDY ...

    » ABSTRACT This research work is aimed at identifying some of the variables affecting new product development in the cable industry using Cutix cable PlC. Nnewi as a case study. A look at this problem has show that customer’s wants and needs should be put into. Consideration before deciding on the new product to be produced, and the firm should make some that they have enough raw materials to ...Continue Reading »

    51 pages |  61 engagements | 

  • 3. SMALL-SCALE INDUSTRIES DEVELOPMENT IN ANAMBRA STATE: PROBLEMS AND PROSPECTS. (A ...

    » ABSTRACT This research is aimed at small scale industries development in anambra state: problems and prospects. Small scale industries are those industries that are privately owned by its owners in a purely personalized way without a formalized management structure. Small scale industries is needed for speedy growth and development especially for abilities to boost the larger industries, social in...Continue Reading »

    51 pages |  -1 engagements | 

  • 4. THE IMPACT OF MARKETING COMMUNICATION ON SALE OF CONSUMER GOODS (A CASE STUDY OF...

    » ABSTRACT This research work is establish theoretical and empirical basis that show that impact of marketing communication on the sale of consumer goods and the endurance to effective communication. In the marketing with particular reference to Nigerian the significance, the scope and the limitation of the study. The theoretical review supports applying analysis techniques based on structural equat...Continue Reading »

    51 pages |  53 engagements | 

  • 5. PROBLEMS OF ALLOCATION, DISTRIBUTION OF MARKETING OF BEVERAGE PRODUCTS

    » Production distribution is one of the main elements in the marketing cycle after production, product pricing and promotion. Distribution entails the movement of the product from the manufacturer or producer until it lands in the hands of the end users. In a distribution chain, when a product leaves the manufacturing site, it goes to the wholesaler who then takes it to the retailer who finally dist...Continue Reading »

    80 pages |  60 engagements | 

  • 6. PRODUCT STRATEGIES AND CUSTOMER LOYALTY OF FAST FOOD SERVICE FIRMS IN PORT HARCO...

    » The most important meaning of a product is what it means to the customer. Pen, for instance, may be a product to the manufacturer, but to the customer, it means a device for writing. What the producer considers as the consumer’s benefit may be at variance’ with what the consumer actually sees or perceive. Awa (2002) defined a product as anything one receives in an exchange transaction ...Continue Reading »

    51 pages |  63 engagements | 

  • 7. MARKET RESEARCH RESOURCES FOR ENTREPRENEURS

    » ABSTRACT Market research is the process by which the entrepreneur explores and collects valuable information in order to assist him to find out if there is a market for his proposed product or service. The information gathered from market research helps entrepreneurs make wise and profitable business decisions, he may decide to stop the project or continue depending on the results from the researc...Continue Reading »

    51 pages |  56 engagements | 

  • 8. LEVERAGING CONSUMERS VALUE EXPECTATIONS ON MANUFACTURED GOODS THROUGH EFFICIENT ...

    » ABSTRACT Most manufactured organizations are faced with the choice of the right channels to be used in order to determine sales and generate high leverage for consumer expectation and hence high profit margin. This research work is aimed at leveraging consumer’s value expectations on manufactured goods through efficient distribution. Data required for the research work were collected through...Continue Reading »

    51 pages |  37 engagements | 

  • 9. THE ROLE OF SOCIAL MEDIA IN MARKETING OF CONSUMER PRODUCTS IN KANO STATE, A CASE...

    » This study was carried out on the role of social media in marketing of consumer products in Kano state, a case study of fast food industry. It was premised on the proliferating notion of online retail businesses in Nigeria particularly through the use of many social media like Facebook, Twitter, YouTube, Google Stores, LinkedIn, etc. despite the nefarious atrocities of internet fraudsters. Two obj...Continue Reading »

    51 pages |  53 engagements | 

  • 10. MARKET SEGMENTATION AS A COMPETITIVE STRATEGY IN MANUFACTURING COMPANIES (A STUD...

    » ABSTRACT This research work is on market segmentation as a competitive strategy in manufacturing companies, a study of Sunseed Oil Mills Plc., Zaria. The major problem noted is lack of market segmentation knowledge and its importance which has a negative effect on the company’s competitive strategy. 47 copies of questionnaires were distributed and 41 copies were duly completed and returned. ...Continue Reading »

    51 pages |  59 engagements | 

  • 11. BANKING SERVICES AND MARKETING

    » ABSTRRACT The banking sector in Nigeria is in a state of rapid change. The nature and rate of change is a function of local market competitive circumstance as well as willingness to change traditional behavior management of bank in Nigeria being tested by deregulation interest competition, New technology and the introduction of new products . This project work is aimed at investigation the various...Continue Reading »

    51 pages |  60 engagements | 

  • 12. THE IMPACT OF ADVERTISING ON THE GROWTH OF SMALL SCALE BUSINESS IN GENERAL (A ST...

    » Abstract This project work was conducted in standard insurance company Aba in order to find out the impact of advertising on the growth of small scale business. The project work consists of four research questions, which were stated to determine the impact of advertising on the growth of small scale business. Forty two questionnaires were distributed and forty two were returned. The questionnaire ...Continue Reading »

    65 pages |  48 engagements | 

  • 13. MARKETING SEGMENTATION AND TARGETING STRATEGIES FOR A FIRM COMPETITIVE GROWTH ( ...

    » Abstract In most economy, the notion of scarcity and choices among resources tend to guide the order of business not to talk of the unexpected economic and financial crisis which hit even the most advance of economic like that of Europe and America thereby making it pertinent for firms to strategically allocate their resources to those markets that can still enhance their profitability objectives ...Continue Reading »

    65 pages |  52 engagements | 

  • 14. THE IMPACT OF SALES PROMOTION ON ORGANIZATIONAL PERFORMANCE (A CASE STUDY OF NIG...

    » Abstract The analysis of research on impact of sales promotion on organizational performance. (A case study of Nigeria bottling company (NBC plc, coca cola Onitsha plant. revealed that the study is relevant in that it seeks to identify the role sales promotion plays in the marketing strategies and achievement of organizational goals and objectives. And have tried to expose the impact of sales prom...Continue Reading »

    65 pages |  61 engagements | 

  • 15. PRODUCT DIFFERENTIATION AS A COMPETITIVE TOOL IN THE MARKETING OF SOFT DRINK (A ...

    » Abstract The topic of this research work is product differentiation as a competitive tool in the marketing of soft drinks (A case study of Limca Bottling Company). Chapter one focuses on the introductory aspect of this work e.g. problems of the topic, objectives of the research, and research hypothesis. The review of different writers opinion on this research work constitutes chapter two, which is...Continue Reading »

    65 pages |  49 engagements | 

  • 16. SALES PROMOTION AS A TOOL FOR INCREASING PROFITABILITY IN AN ORGANIZATION (A CAS...

    » Abstract Sales Promotion as a tool for increasing profitability in an Organizations’ provides Profitability to the customers in an organization. Literature from different researchers is also reviewed. The study is aimed at finding the sales promotion strategies and the profitability of the firms along with the perception about sales promotion of the consumers and its relationship with the br...Continue Reading »

    65 pages |  48 engagements | 

  • 17. THE INFLUENCE OF SALES PROMOTION ON CONSUMER BRAND LOYALTY (A STUDY OF UNCLE C.Y...

    » Abstract This research was undertaken to elicit the influence of sales promotions on consumer’s brand loyalty using uncle C.Y Bread as a case study. The project is divided into five chapter, chapter one introduces the topic, defines certain terms, stated the problems and the purpose of the study. It also contains the hypothesis. Chapter two reviewed some existing literatures that are relevan...Continue Reading »

    65 pages |  42 engagements | 

  • 18. THE INFLUENCE OF ADVERTISING AND PERSONAL SELLING ON MARKETING OF NEW PRODUCTS O...

    » Abstract In today’s highly competitive marketing environment, markers do not only stop at developing a good product pricing it attractively and making it readily available to the target customers, they must communicate it to the target audience for them to succeed. This research work has therefore been made to appraise the influence of advertising and personal selling on marketing of new pro...Continue Reading »

    65 pages |  57 engagements | 

  • 19. CONSUMER ATTITUDE TOWARDS MADE IN NIGERIAN PRODUCTS (A STUDY OF ABA MADE LEATHER...

    » Abstract This project covers a study of Aba made leather works in Abia state. Chapter one gives account of the background of the study, historical background of the study, scope of the limitations, and definition of terms. Chapter two covers the Review of related literature, the theory of consumer behavior Attitude and attitude change and the purchase decision. Chapter three is all about research ...Continue Reading »

    65 pages |  120 engagements | 

  • 20. IMPACT OF ADVERTISING ON THE MARKETING OF FORTE PETROLEUM PRODUCT IN PORT-HARCOU...

    » Abstract The research work lilted: impact of advertising in marketing of forte petroleum ltd product with particular reference to forte petroleum plc Port Harcourt Cross River state. In carrying out this research, the researcher used deceptive to survey research design, stratified sampling method and questionnaire method in generating data for the study. Simple percentage ratio was used to analyze...Continue Reading »

    65 pages |  41 engagements | 

. ABSTRACT, Proposals, Literature Reviews, Aims & Objectives, Methodology, Surveys & Implementations