MARKETING PROJECT TOPICS AND MATERIALS IN NIGERIA | RESEARCH PROJECT TOPICS AND PROJECT TOPICS ON EDUCATION

181. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN THE MARKETING PERFORMANCE OF...

» CHAPTER ONE INTRODUCTION According the L.A Rogers (1980) personal selling has become one of the vital promotional tools in marketing. He further buttressed the above proposition by stipulating that after all the theorists planners must have had their moment and the predicament associated must production finance and labour have been resolved their some one has go out and knock at some ones door and...Continue Reading »

50 pages | 235 engagements |

182. THE INFLUENCE OF ADVERTISING IN THE PATRONAGE OF FAST FOOD CENTERS IN OWERRI MET...

» CHAPTER ONE INTRODUCTION In this project the researcher concentrates on the relevance of advertising as a determinant of consumer patronage in fast food industry, once a new product has been produced. The next thing to do is to bring it to the notice of customer and this is done through advertising. It is through this advertising that customers get aware of an existing product. In Owerri, Mr. Bigg...Continue Reading »

50 pages | 303 engagements |

183. THE EFFECT OF COMMUNICATION GAP IN THE ACHIEVEMENT OF ORGANIZATIONAL GOAL (CASE ...

» CHAPTER ONE 1.0 INTRODUCTION This chapter of the project work discloses the information about the effect of communication gap in this achievement of organization foal. Organization goal is always specified in any organization and etails the purpose why the organization is established. To achieve this specified goal must be attain through proper application of its principles which might includes, p...Continue Reading »

50 pages | 342 engagements |

184. STRATEGIC MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN...

» CHAPTER ONE How can a business survive and remain in the business world without effective game? How can an organization actualize customer satisfaction which is the economic justification for the existence of any business when appropriate panacea is lacking? Hence strategic marketing is the answer. Marketing is the hallmark around which business strategies revolves on. A.I Okafor (1995:6) defined ...Continue Reading »

50 pages | 287 engagements |

185. A SURVEY OF THE EFFICIENT AND EFFECTIVE PERSONNEL MANAGEMENT IN SMALL AND MEDIUM...

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Udeagha (199, 227) personnel management as a process of conversing the sale of a Industries’ products or service by sales man or woman, it is a dynamic process involving direct contact between the seller of a product or service and the prospective buyers through oral or face to face or telephone discussion or written mail exchange of ideas...Continue Reading »

50 pages | 236 engagements |

186. EFFECT OF FINANCIAL ACCOUNTING REPORTING ON MANAGEMENT OF BUSINESS

» CHAPTER ONE 1.0 INTRODUCTION 1.1 Background of the Study Financial accounting covers those activities related to the preparation of certain reports which are known as financial statement. These statements report the financial status of a firm at a particular time the firm activities and resulting profit or losses during the most recent period and the flow of resources occurring within the firm dur...Continue Reading »

50 pages | 248 engagements |

187. PROMOTION AS A STRATEGY OF MANUFACTURES TOOLS FOR CONSUMERS LOYALTY(A CASE OF MA...

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In the previous years, sales promotion has not become popular. But in recent years it has grown so rapidly. It is this rapid increase that has promoted the attention to undertake this research and find out how sales promotion influences the consumer loyalty with special emphasis on makaginus table water. Sales promotion is an indirect form of in...Continue Reading »

50 pages | 287 engagements |

188. IMPACT OF PROFESSIONAL MIX IN THE MARKETING OF AIRLINE SERVICE

» CHAPTER ONE 1.0 INTRODUCTION 1.1 HISTORICAL BACKGROUND OF THE CASE STUDY In every fact of business, be it profit or nonprofit oriented, the owner of such business concern must focus on techniques to create awareness for its products, services and ideas. For a system of transaction to take place, marketing thus call for more than developing a product, pricing and making it readily accessible to the...Continue Reading »

50 pages | 234 engagements |

189. MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN NIGERIA. ...

» CHAPTER ONE BACKGROUND OF THE STUDY Although my case study organization, Nigeria Uniliver PLC Aba reveals that the strategic marketing planning as means of achieving increased market share in a competitive market. Nigeria Uniliver is a public limited company producing from barely by ancient people some 400 years ago Ancient attributes of modern beer contains top[ consistent which impact among, tas...Continue Reading »

50 pages | 219 engagements |

190. MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY IN SERVICE INDUSTRY(A C...

» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The basic reason for this study is to examine Marketing Research as a tool for increased profitability in service industry taking NICON Insurance Company Limited Enugu as a Case Study. The term Marketing Research can be seen as the application of the scientific method of inquiry in helping Marketers to better understand and define their problems and...Continue Reading »

50 pages | 469 engagements |

191. MARKETING RESEARCH AS A INSTRUMENT FOR INCREASED PROFITABILITY IN SERVICE COMPAN...

» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The term Marketing Research can be seen as the application of the scientific method of inquiry in helping Marketers to better understand and define their problems and find appropriate solutions to them. It is also the systematic and objective, collection, recording, analysis, interpretation, and reporting of data needed for solving specific market p...Continue Reading »

50 pages | 244 engagements |

192. PRODUCT PLANNING AND DEVELOPMENT STRATEGY FOR INCREASED MARKET SHARE(A CASE STUD...

» CHAPTER ONE INTRODUCTION When a firm decides to go for a new product planning and development, there exist so many reason for that. It might be to increase the product line or product positioning, that is developing the image that a product project in relation to competitive product and to the company or the product is no longer doing well in the market due to age or out of data occasioned by cons...Continue Reading »

50 pages | 220 engagements |

193. NIGERIAN WORKERS ATTITUDE TO WORK AND ITS EFFECT ON PRODUCTIVITY, A CASE STUDY O...

» CHAPTER ONE INTRODUCTION 1.1 OVERVIEW It is now a common phenomenon in many Nigerian organizations to see some workers sleeping on their table in the office or indulging in gossips in or outside their offices when there is heaps of work in the office to do. It is also a very common saying nowadays among the workers in most Nigerian establishment that “government work no be anybody’s wo...Continue Reading »

50 pages | 264 engagements |

194. THE ROLE OF ADVERTISING ON SUPER MARKET PERFORMANCE (A CASE STUDY OF DESTINY SUP...

» CHAPTER ONE INTRODUCTION Advertising as defined by the committee on definition of the national associated of marketing teacher on the united stated as any paid form of non personal presentation of goods, services or ideas to a group. Train (1991) defines advertising as the purchase and use of space on newspaper, magazine or outdoor location or the purchase and of time on radio and television by an...Continue Reading »

50 pages | 253 engagements |

195. THE EFFECT OF PERSONAL SELLING ON MARKETING PERFORMANCE OF INDUSTRIAL PRODUCT IN...

» CHAPTER ONE 1.0 INTRODUCTION This study seeks to appraise the effect of personal selling in the marketing of industrial product with special reference to first aluminum company ltd. BACKGROUND OF THE STUDY This research work deals with the effort of personal selling on the marketing of industrial product . Those industrial firm and institution that have recognized the usefulness of promotion publi...Continue Reading »

50 pages | 237 engagements |

196. THE IMPACT OF RAPID INCREASE SALES PROMOTION ACTIVITIES ON THE SALES OF SOFT DRI...

» CHAPTER ONE 1.0 INTRODUCTION Sales promotion is that something extra that arouse interest, creates a buying desire spark off an immediate reaction from customers, middlemen or company’s sales force. It is the name that is applied to special kind of sales accelerating activities that are not necessary classified as advertising, personal selling or publicity. It is considered as special sellin...Continue Reading »

50 pages | -1 engagements |

197. STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET.(A CASE STUDY OF ENCRISTO...

» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The objectives of any organization is to create customers and satisfying them at a profit that is, producing goods and service that will satisfy the needs, wants and services of the customer and making a profit which will enable the company to survive. The purpose of any business must lie in the society since a business enterprise is an organ of the...Continue Reading »