MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

• 201. MARKETING SEGMENT AS A TOOL FOR ACHIEVING ORGANIZATION SALES OBJECTIVES (A STUD...

  » CHAPTER ONE 1.0 INTRODUCTION According to Stanton (1981:65) opined that market is defined as people with needs to satisfy, money to spend and willingness to spend it. In marketing demand have three factors to consider people with their needs, purchasing power and their buying behavior. Segmentation is defined as the subdivision of a heterogeneous market into homogenous subset of customers, where a...Continue Reading »

  50 pages |  246 engagements | 

• 202. THE NEED FOR THE APPLICATION OF MARKETING CONCEPT IN GOVERNMENT ESTABLISHMENT (...

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY This it the starting point for improving the profitability particularly in the area of satisfying customers requirement. Hill et al (1971) the marketing concept calls for an extrovert approach to business. Having expressed more specially it state that customer orientation for an organization of the needs wants to behavior of customers and the in...Continue Reading »

  50 pages |  231 engagements | 

• 203. MARKETING AND CONSUMER EDUCATION (A STUDY OF VIEWERS OF SELECT COMMERCIALS IN OR...

  » CHAPTER ONE INTRODUCTION Marketing consists of all the activities in presenting to a group a non personal; oral or visual, openly sponsored massage regarding a product, service or idea. This message is disseminated through one or more media and is paid for by an identified sponsor. It is equally important to know that there is a significant Distinction between marketing and an advertisement. Adver...Continue Reading »

  50 pages |  247 engagements | 

• 204. THE ROLE OF REWARD MANAGEMENT IN ORGANIZATIONAL PERFORMANCE (A STUDY OF UNIVERSI...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Employees are the most valuable asset to an organization and they play an important role in preserving the successful image of organization. Employee performance is the main factor in ensuring that the organization is run smoothly and successfully. Good employee performance will improve the organization performance. To maintain a good employee p...Continue Reading »

  50 pages |  382 engagements | 

• 205. THE ROLE OF NATIONAL DIRECTORATE OF EMPLOYMENT AND SMALL SCALE ENTERPRISES IN RE...

  » CHAPTER ONE 1.1 INTRODUCTION The population of every economy is divided into two categories, the economically active and the economically inactive. The economically active population (labor force) or working population refers to the population that is willing and able to work; including those actively engaged in the production of goods and services (employed) and those who are unemployed. Whereas,...Continue Reading »

  50 pages |  312 engagements | 

• 206. COMPARATIVE STUDY OF JOB EVALUATION PRACTICES IN PRIVATE AND PUBLIC COMPANIES A ...

  » CHAPTER ONE BACKGROUND OF THE STUDY 1.1 INTRODUCTION Job evaluation is the process of planning, assessing and dissecting the different jobs done by different categories of workmen in a particular time frame, while using designed technique to match jobs to the appropriate staff and to achieve some results in an organisation. In as much as job evaluation is a subset of Human Resource Management, we ...Continue Reading »

  50 pages |  301 engagements | 

• 207. IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ON ORGANIZATIONAL PERFORMANCE...

  » CHAPTER ONE INTRODUCTION Background of the Study Information Communication Technology (ICT) refers to a wide range of computerized technologies that enables communication and the electronic capturing, processing, and transmission of information. These technologies include products and services such as desktop computers, laptops, hand – held devices, wired or wireless intranet, business produ...Continue Reading »

  50 pages |  341 engagements | 

• 208. AN ASSESSMENT OF THE IMPACT OF GOVERNMENT EXPENDITURE ON ECONOMIC GROWTH OF NIGE...

  » CHAPTER ONE 1.1.BACKGROUND OF THE STUDY In all most all economics today government intervention in undertaking fundamental roles of allocation, stabilization, distribution and regulation, especially where or when market proves inefficient or its outcome is socially unacceptable. Government also intervenes, particularly in developing economics to achieve macroeconomics objective such as economic gr...Continue Reading »

  50 pages |  301 engagements | 

• 209. AN APPRAISAL OF NIGERIA-CHINA POLITICAL AND ECONOMIC RELATIONS FROM 1999-2014

  » CHAPTER ONE 1.0 INTRODUCTION 1.1BACKGROUND OF STUDY: The Peoples‟ Republic of China is sometimes referred to as a modern day miracle and continues to draw the attention of the entire world for the remarkable progress it has made in economic development (Rose, 2014). Given the political complexities and the emergence of china as a great economic world power, it becomes important for us as student...Continue Reading »

  50 pages |  359 engagements | 

• 210. AN ANALYTICAL STUDY OF EXPENDITURE CONTROL MEASURES IN GOVERNMENT OWNED AND PRIV...

  » CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Expenditure control or cost control is part of management control process, in every organisation. This process is very important to any organisation be it profit making organisation or non profit making organisation. Thus, lack of this practice in any organisation will cause misapplication of cash in cash disbursement process and this will create a ...Continue Reading »

  50 pages |  257 engagements | 

• 211. THE ROLE OF PUBLIC RELATIONS IN CONSUMER ACCEPTANCE OF PURE WATER IN ANAMBRA

  » CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY No matter how quantitative an organization’s offering may remain over unsold if the producers is not in the good books of the various public Calfred I. Okafor (1996). There are no organizations whether profit oriented or non profit making venture can thrive in isolation of public relations goodwill. The role of public relation in an organizati...Continue Reading »

  50 pages |  329 engagements | 

• 212. THE ROLE OF INSURANCE MIDDLEMEN IN THE MARKETING AND DISTRIBUTION OF INSURANCE P...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND STUDY The Association of American Law Schools Insurance Law Section’s 2008 meeting was devoted to an examination of insurance intermediaries. Intermediaries play a critical middleman role in the distribution and operations of insurance. Besides bringing insureds and insurers together, intermediaries also provide advice to insureds, gather underwriting ...Continue Reading »

  50 pages |  314 engagements | 

• 213. THE ROLE OF ACCOUNTANT IN THE ECONOMIC DEVELOPMENT OF ORGANIZATION

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Role of Accountant in Economic Development of Nigeria, it has to do with the role in which Accountant plays in the Economic Development of Nigeria. The concept of Economic Development has to with innovation and improvement in the quality of life of the people it is about sustained rise in the standard of living of the people overtime, whether in...Continue Reading »

  50 pages |  437 engagements | 

• 214. THE NATIONAL EFFECTS OF EXCHANGE RATE CHANGES ON FOREIGN DEBT SERVICE IN NIGERIA

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY By the year 1970’s and early 1980’s external debt obligation of Nigeria was very significant, but assumed crisis and disagreement in the late 1990’s. However, external debt or internal debt obligations results from disagreements between the Fiscal operations of the government when the total expenditure exceeds current revenue f...Continue Reading »

  50 pages |  375 engagements | 

• 215. THE MARKETING PROBLEMS AND PROSPECTS OF THE FIVE STAR HOTELS IN ENUGU METROPOLIS

  » CHAPTER ONE 1.1 INTRODUCTION In the 17th century when farming was regarded as he main occupation in Nigeria, farmers go to the farm in the morning, in the evening they gather at the village square to eat drink, rest and plan how to tackle their farming activity of the following day. This necessitated the building of small house outside their main house as a place of rest and to accommodate visitor...Continue Reading »

  50 pages |  289 engagements | 

• 216. THE IMPORTANCE OF FISH PRODUCTION AND ITS MARKETING VALUE IN UGHELLI NORTH LOCAL...

  » CHAPTER ONE INTRODUCTION Although there are thousand of years of experience supporting aquaculture in and other countries, it is relatively young industry in the United States. It is also one of the fastest growing segments of animae agriculture. Aquaculture output has grown at a rate of more than 10% for captured fishers and 3% for livestock meat production (FAO, 2000) while only 13 million tons ...Continue Reading »

  50 pages |  245 engagements | 

• 217. THE IMPACT OF STRATEGIC MARKETING PLANNING IN BOOSTING THE DEPOSITS AND MARKET S...

  » Chapter one 1.0 Introduction The purpose of business as asserted by PeterDrucker (2008) is to create customers and provide them with two basic functions of marketing and innovation. In today’s intense competitive business environment, these words ring more bells. A well designed strategic marketing planning can make all the difference between success and failure in the marketplace. While mar...Continue Reading »

  50 pages |  282 engagements | 

• 218. THE IMPACT OF PERSONAL SELLING ON THE SALES OF DURABLE CONSUMER GOODS IN NASCO C...

  » ABSTRACT This project is focused on the impact of personal selling on the sales of durable consumer goods of NASCO carpet Jos. It is common knowledge that personal selling as one of the promotional tolls available to a marketer indispensable in the sales of consumer product. In the course of the study the researcher employed exploratory approach to acquire the needed information through the use of...Continue Reading »

  50 pages |  280 engagements | 

• 219. THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF MOBILE PHONES

  » CHAPTER ONE INTRODUCTION 1.1 Background of the study The hallmark of every business is to identify, anticipate and satisfy customers need, maximize profit, possess competitive advantage and remain relevant in the marketplace. This can only be achieved through the adoption of personal selling as a promotion mix strategy. Personal selling plays a vital role in creating direct contacts and interactio...Continue Reading »

  50 pages |  429 engagements | 

• 220. THE IMPACT OF ONLINE MARKETING ON THE PERFORMANCE OF SMALL AND MEDIUM SCALE ENTE...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Businesses are looking to new technologies to meet their unique business requirements andposition themselves to take advantage of global changes in business activities. Businesses bothlarge and small need information to succeed in today’s rapid changing environment, they need tobe able to process data and use information effectively when c...Continue Reading »

  50 pages |  449 engagements |