MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

• 221. THE IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE

  » CHAPTER ONE INTRODUCTION 1.1 GENERAL BACKGROUND TO THE SUBJECT MATTER This study practically involves the investigation of marketing mix (product, price, promotion, place) in the accomplishment of organisational objectives. There are numerous definitions of marketing written by various marketing fanatics and practitioners around the globe. As a result, student’s lectures, and marketing pract...Continue Reading »

  50 pages |  -1 engagements | 

• 222. THE IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOUR IN KADUNA SOUTH L...

  » CHAPTER ONE 1.0 INTRODUCTION The effectiveness of any marketing activities does not solely depend on the ability to offer competitive range of product and services rather sack up extensive campaigns for success, knowledge of the influences which affect buying preferences, is called for. Acknowledgement of how buyers behave in the purchase of goods and services, either as consumers or producers of ...Continue Reading »

  50 pages |  251 engagements | 

• 223. THE IMPACT OF ADVERTISING ON THE SALES VOLUME OF CHICKEN FOODS HOTEL INDUSTRIES ...

  » CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Advertising is a tool which is used to communicate message to consumers, the general public and special people such as voters, and to the carriers of the message like televisions, newspapers and magazines known as the media, unlike personal selling, some sales promotion and public relation techniques, advertising is an impersonal means of communicat...Continue Reading »

  50 pages |  256 engagements | 

• 224. THE IMPACT OF ADVERTISING ON CUSTOMER PATRONAGE IN UNION BANK OF NIGERIA PLC.

  » CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Advertising is one of major ways in which sellers use in order to stimulate demand for goods and services; therefore, it is a communication function which likes customers with the producer. Kotler (1990:450) “Advertising is undertaking to increase campaign on sales, and this can be done only if the public have full knowledge of the product...Continue Reading »

  50 pages |  294 engagements | 

• 225. THE IMPACT OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR IN DANGOTE PLC, KADUNA

  » CHAPTER ONE INTRODUCTION 1.1 Background of the Study Advertisement is one of the major tools sellers use to stimulate consumers demand for goods and services. In order to know the impact of advertisement on consumers buying behaviour, it is necessary to know what advertising itself is and its goal and purpose. Advertisement is ant paid form of non personal pre sensation and promotion of ideas, goo...Continue Reading »

  50 pages |  287 engagements | 

• 226. THE EFFECT OF PRODUCT ADVERTISING ON A COMPANY’S SALES VOLUME

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising is one of the promotional tools companies use todirect persuasive communications to consumers or buyers and the general public. advertising policy constitutes such an important strategy in the marketing program of companies that its negligence could spell down for companies. generally speaking ,companies exist to produce and market p...Continue Reading »

  50 pages |  299 engagements | 

• 227. THE ASSESSMENT OF THE INFLUENCE OF CORPORATE IMAGE ON MARKETING A MANUFACTURES B...

  » CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Companies or corporate bodies have legal existence. They are separated by legal entities and so, they are different from the owners. The owners have their own individual and is different from another individual and so do companies do to another even though they fall under the same industry, producing the same of similar products. The image of a comp...Continue Reading »

  50 pages |  280 engagements | 

• 228. RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC: AN EVALUATION

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY According to Kotler P. (2010:215), Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions. He then define relationship marketing differs from other forms of marketing in that it reco...Continue Reading »

  50 pages |  -1 engagements | 

• 229. PROBLEMS ASSOCIATED IN THE MARKETING OF CHURCH SERVICES

  » CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Marketing as a profession consists of all individuals and organizational activities designed to facilitate and expedite exchanges so as to achieve the goals of the producers/sellers by sensing and satisfying consumers needs at an exchange process. In line with the topic in which solutions are sort, the researcher went into the study to find the problems asso...Continue Reading »

  50 pages |  287 engagements | 

• 230. MARKETING OF LOCAL MADE PRODUCTS

  » CHAPTER ONE INTRODUCTION The growing importance to satisfy perceived Nigerian sophisticated in demand for foreign goods has necessitated the application of imported restriction principles and policies by federal government in most of are economic decisions and policies. This decision among other parts recognizes the importance and supremacy of local industries, indigenous to the economic independe...Continue Reading »

  50 pages |  339 engagements | 

• 231. MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

  » CHAPTER ONE 1.0 INTRODUCTION The seeming neglect and disregard of sales force of companies by management which has resulted in falling sales, high found rate committed by the sales for poor attitudes and behaviours of the sales force toward their job in ordinate conduct towards customers suggest to the researcher that management has fallen short of its responsibilities to the sales force and unles...Continue Reading »

  50 pages |  328 engagements | 

• 232. INFLUENCE OF PRODUCT PACKAGING ON CONSUMER BUYING PREFERENCE

  » CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Historically, management has considered product packaging only for the purpose of ascertaining the product and had assigned the role responsibility of the packaging to the production department. However modern marketing managers regard packaging as a supplementary promotional tool for their product. It has been shown that in self service store, it i...Continue Reading »

  50 pages |  266 engagements | 

• 233. IMPACT OF SALES PROMOTION ON MARKETING OF SOFT DRINKS IN ABAKALIKI URBAN

  » CHAPTER ONE INTRODUCTION 1.1 Background of the Study In any organization whether profit or non profit oriented, the main purpose of the organization is to achieve its objectives. The objectives cannot be achieved in a vacuum; there must be a clearly set strategy that management should use in order to meet these objects. Many businesses fail to realize that they cannot stay in business without any ...Continue Reading »

  50 pages |  275 engagements | 

• 234. IMPACT OF ENTREPRENEURSHIP SKILL ON REDUCTION OF YOUTH UNEMPLOYMENT IN EBONYI ST...

  » CHAPTER ONE INTRODUCTION 1.1 Background of the Study Unemployment, both of the educated and the uneducated manpower, has become one of the most topical and thorny issues in contemporary Nigeria. The unemployment situation has changed from previous position marked by prolonged period of unemployment and under employment, to one which graduates of tertiary institution have to normally wait for a lon...Continue Reading »

  50 pages |  246 engagements | 

• 235. IMPACT OF EFFECTIVE MARKETING COMMUNICATION ON MANUFACTURING COMPANY IN NIGERIA

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY One of the element of marketing strategy is promotion included also are price, product, and place. If the target public are not adequately communicated or not good knowledge about product/service, the marketing strategy exercise will fail organization firms need to use promotion to convey or create awareness about their product to the target aud...Continue Reading »

  50 pages |  301 engagements | 

• 236. IMPACT MARKETING STRATEGY PRODUCTIVITY

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional. Marketing strategies constitute one of the functional strategies amenable to application by contemporary companies in order to enhance performance. Marketing has b...Continue Reading »

  50 pages |  265 engagements | 

• 237. EFFECTS ON MARKET SHARE IMPROVEMENT IN THE SERVICE INDUSTRY. A STUDY OF SELECTED...

  » CHAPTER ONE BACKGROUND TO THE STUDY 1.0 INTRODUCTION “Marketing and marketing communications mix is changing. New insights, new tools, new opportunities and new challenges are emerging as the 21st century progresses. The world’s 61/4 billion consumers and almost 400 million business customers are becoming increasingly accessible” (Smith and Taylor, 2004, p 4) which makes them rea...Continue Reading »

  50 pages |  262 engagements | 

• 238. EFFECT PRICE CHANGES SALES CONSUMER GOODS

  » CHAPTER ONE INTRODUCTION 1.1 Background to the Study Prices go by many names. It is all around us. The price of a worker is wages, incomes taxes are the price we pay for the privilege of making money. In economic theory, prices policy tends to be relegated to a secondary role and attention is devoted to other dimensions of competitive strategy. It is important to be clear what we mean by price. Ac...Continue Reading »

  50 pages |  323 engagements | 

• 239. AN INDEPTH STUDY OF ON THE BRAND SWITCHING BEHAVIOR OF MALT DRINK CONSUMER IN EN...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Brand switching is the consumers decision to purchase a product of a brand different from that previously or usually purchase. Brand switching is when a consumer or group of consumers switches their allegiance from one brand of a certain type of product to another. This brand switching may be temporary, or it may be long lasting. Sometimes known...Continue Reading »

  50 pages |  252 engagements | 

• 240. AN EVALUATION OF THE COST OF PACKAGING AND ITS IMPLICATIONS ON THE PROFITABILITY...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY We live in a world of packaging our foods, our supplies and to a large extent our clothing. We use packaging in wide variety of forms, shapes and materials. Packaging means all the activities in the product planning that involves designing and producing the container or wrapper for a product. The wrapper container is called the package. The exte...Continue Reading »

  50 pages |  306 engagements |