MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

• 241. AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN MTN NIGERIA, ...

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Telecommunication industry in Nigeria from inception has been the absolute monopoly of the federal government. At the initial stage of its development, it was meant to provide effective means of communication for the colonial administration. However after independence it became so obvious that telecommunication services be developed just aft...Continue Reading »

  50 pages |  235 engagements | 

• 242. AN ANALYSIS OF THE ROLE OF PACKAGING IN MODERN MARKETING

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Packaging plays an important role in modern marketing. Products going to the market have to be well packaged. Packaging can play a minor role (example hardware items) or a major role (example cosmetics) many materials have called packaging the fifth “P” along with product, price, place and promotion. Marketers treat packaging as an e...Continue Reading »

  50 pages |  266 engagements | 

• 243. ADVERTISING AS A POWER TOOL FOR BUSINESS GROWTH (A CASE STUDY OF NIGERIAN BOTTLI...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Almost all economic activities are geared towards ensuring that the right goods and services are produced and find their way to customer. This involves a process called marketing. Marketing decisions focus on consumer needs, hence it seeks to guide or accomplish organisations objective of consumer satisfaction and company profitability. In a bid to ...Continue Reading »

  50 pages |  -1 engagements | 

• 244. EFFECT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF ORGANIZATIO...

  » CHAPTER ONE INTRODUCTION 1.1 Background to the Study The journey to success in Nigeria’s Telecommunication industry has been long and tortuous, facilities were first provided in 1886 by the colonial administration mostly landlines. At independence in 1960, with a population of roughly 40 million people, the country only has about 18,724 phone lines in use. This translated to a tele density o...Continue Reading »

  50 pages |  -1 engagements | 

• 245. ONLINE PRESENCE AND CONSUMER BUYING BEHAVIOR

  » CHAPTER ONEINTRODUCTION1.1 Background to the StudyPrior to this time, marketing activities were basically conducted traditionally. Marketing contacts were made between the potential consumers and the marketers through word of –mouth or through any means that involves physical contacts. However, with the dawn of modern marketing philosophy, the traditional modus operandi of conducting marketi...Continue Reading »

  50 pages |  346 engagements | 

• 246. CUSTOMER PERCEPTION OF SERVICE QUALITY AND PERFORMANCE OF HOTEL INDUSTRY A CASE ...

  » CHAPTER ONEINTRODUCTIONBackground to the StudyDue to increasing global market competition, many hospitality firms are facing challenges in acquiring and retaining customers (Ganesh, Arnold and Raynolds, 2000). Studies after study reveals that service quality raises customers satisfaction and by extension company’s performance comes as a result of quality service delivery. Most establishments...Continue Reading »

  50 pages |  295 engagements | 

• 247. THE EFFECT OF ADVERTISING ON CONSUMER BRAND PREFERENCE A CASE STUDY OF DE-UNITED...

  » CHAPTER ONEINTRODUCTIONBackground to the StudyWe live in a world that is dynamic and complex. The business environment is becoming more complicated everyday and as such, decision making is becoming more and more challenging and risky. Business organizations are failing due to poor decisions made. Investors are losing a lot of money and are not happy about that. In other instances, organizations ar...Continue Reading »

  50 pages |  316 engagements | 

• 248. THE INFLUENCE OF PRODUCT ADVERTISING ON CONSUMER BEHAVIOR

  » CHAPTER ONEINTRODUCTION1.1 Background to the StudyAdvertising is one of the four promotional tools companies use to direct persuasive communications to consumers or buyer and the general public. Advertising policy constitute such an important strategy in the marketing programme of the companies that its negligence could spell doom for companies. Generally speaking, these objectives cannot be actua...Continue Reading »

  50 pages |  272 engagements | 

• 249. A SOCIO-ECOLOGICAL APPROACH TO BARRIERS AND FACILITATORS OF RETENTION IN HUMAN I...

  » This study, “A SOCIO ECOLOGICAL APPROACH TO BARRIERS AND FACILITATORS OF RETENTION IN HUMAN IMMUNODEFICIENCY VIRUS (HIV) CARE” contains concise information that will serve as a framework or guide for your project work. The project study is well researched for academic purposes and are usually provided in complete chapters with adequate References....Continue Reading »

  50 pages |  255 engagements | 

• 250. Effect of Internet Advertising on Consumers’ Purchase Decision

  » CHAPTER ONE INTRODUCTION 1.1 Background to the Study Advertising has been in existence for many decades. It is one means of promotional mix which has its ultimate function to inform, persuade and promote ideas in order to sell goods and services (Akinkugbe 2006; Kotler, 2009). Advertising, over the years, has grown to become a prominent form of marketing communication, and as a marketing communica...Continue Reading »

  65 pages |  -1 engagements | 

• 251. The Impact of Advertising on the Marketing of Banking Services

  » CHAPTER ONE 1.0 INTRODUCTION ADVERTISING AND BANKING INDUSTRY (MICRO FINANCE BANK) Banking are economic decision units that are set up for the provision of financial services and products to targeted market. This service tendered to both public and private sector of the economy includes: collection of deposits, clearing of cheques and other exchange, granting of loans and over drafts guarantee of ...Continue Reading »

  50 pages |  292 engagements | 

• 252. The Impact of Marketing Information System on Sales Performance

  » Abstract A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions. This research project studies the impact of marketing information system on sales performance of Peugeots Automobile Nigeria (PAN) Limited Kaduna. The study covers five chapters. The pr...Continue Reading »

  50 pages |  279 engagements | 

• 253. Promotional Strategy of Mr Biggs Kaduna Branch and its Impact on Sales Turnover

  » ABSTRACT The study examines promotional strategies of Mr. Biggs Kaduna branch and its impact on sales. To this end the following research questions guided the study: To what extent are Mr. Biggs fast food outlets in Kaduna metropolis using promotional mix elements? What are the effects of promotional mix elements that is used Mr. Biggs fast food outlet in Kaduna metropolis on consumers purchasing ...Continue Reading »

  50 pages |  270 engagements | 

• 254. Consumer Protection and Drug Marketing in Nigeria

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Consumer protection is more and more becoming a topical issue in this country. Consumers in Nigeria is constantly abused but had permanently remained unresponsive to various forms of trade malpractices distributed by sellers/producers. The efficiency of marketing as a cannel of commitment to the consumer, as time goes on, it will depend largely on t...Continue Reading »

  50 pages |  259 engagements | 

• 255. The Impact of Branding on Consumers’ Behaviour – a Case Study of Diamond Ban...

  » CHAPTER ONE 1.1 BACKGROUND OF THE STUDY The growing need to maintain a competitive edge and customer loyalty in the industry segment predetermine the significance to maintain unique and outstanding brand of services and product that commands consumer satisfaction and loyalty. The research seeks to investigate how Diamond Bank branding impacts on customers’ behavior. Diamond Bank Plc began as...Continue Reading »

  50 pages |  -1 engagements | 

• 256. Consumer Preference for Malta – Guiness, Maltina and Vita – Malt Brands of M...

  » ABSTRACT This research work was aimed at studding the major factors which determine the consumer preference for Malt – Guiness, Maltina and Vitar Malt brands of Malt drinks, using consumers in Enugu urban. The study also examined how consumers respond to the various marketing variables such as price, promotion, product, and place so as to verify which tool to concentrate mostly by firms and ...Continue Reading »

  50 pages |  269 engagements | 

• 257. The Effectiveness of Public Relations Practices in the iil Sector

  » Abstract African petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and good will as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholders, customers and of course members of the press. The company is actually very much interested to know its public problem are...Continue Reading »

  50 pages |  259 engagements | 

• 258. The Impact of Marketing Mix in the Accomplishment of Organisational Objectives

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 GENERAL BACKGROUND TO THE SUBJECT MATTER This study practically involves the investigation of marketing mix (product, price, promotion, place) in the accomplishment of organisational objectives. There are numerous definitions of marketing written by various marketing fanatics and practitioners around the globe. As a result, student’s lectures, and marketing p...Continue Reading »

  50 pages |  251 engagements | 

• 259. The Effect of After Sales Services on Consumer Patronage

  » ABSTRACT This study deals on the effect of after sales services on consumer patronage, using PZ as a case study. The historical background and the development of this company this study attempts to evaluate the effects of after sales services such as delivery, maintenance, installations, guarantees and warranty, on consumer patronage. It further seeks to address such questions as how can these fun...Continue Reading »

  50 pages |  317 engagements | 

• 260. The Role of Road Transportation Mode in the Marketing of Agricultural Products â...

  » CHAPTER ONE 1.1 INTRODUCTION The quest of achieve self sufficiency food production is one of the highest priority areas facing most of the world’s today. It is also a problem that threatens to worsen rapidly in the years immediately ahead. On the other hand, problems relating to rural inaccessibility have continued to plague the world, and in particular, Nigeria Agriculture, it is on this ba...Continue Reading »

  50 pages |  302 engagements |