MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

• 261. The Impact of Marketing Mix in the Accomplishment of Organizational Objectives �...

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY This study practically involves the investigation of marketing mix (product, price, promotion, and place) in the accomplishment of organizational objectives. There are numerous definitions of marketing written by various marketing fanatics and practitioners around the globe. As a result, students, lecturers, and marketing practitioners belie...Continue Reading »

  50 pages |  258 engagements | 

• 262. Testimonial Advertising and Consumer Behaviour of Chief Zebrudaya’s Celebrity ...

  » Abstract The study examined testimonial advertising and consumer behaviour of Chief Zebrudaya advert as a frame for analysis. Documentary methods of data collection as well as self administered structured questionnaire were used to elicit information from the respondents. From the descriptive statistical techniques used it was observed that the majority of the respondents at Chindit Junior Staff D...Continue Reading »

  50 pages |  262 engagements | 

• 263. An Assessment of the Physical Distribution of Soft Drink (A Case Study of Nigeri...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Distribution of soft drinks in Nigeria simply supplies the system through which the soft drinks are brought to the prospect final consumers within the Nigeria economy. Soft drinks are produced by the soft drinks industries within and outside the country and carefully distributed to the final consumers in order to complete the production processe...Continue Reading »

  50 pages |  357 engagements | 

• 264. THE IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

  » ABSTRACT The challenge created by the dynamic nature of the marketing environment has necessitated a total attention to the “place” variable or distribution is very important in that. It tries to make the product available at place and time of exchange. It is on the above vein that this study was conducted, the research was to find the extent to which NBC Plc was effective and efficien...Continue Reading »

  50 pages |  268 engagements | 

• 265. THEOLOGICAL ANALYSIS OF BROKEN MARRIAGE AND ITS EFFECTS ON THE CHURCH

  » ABSTRACT The purpose of this research is to explore extensively the problems of broken marriages, causes and its effects on children, church, and society with aim of educating the readers on the menace of this phenomenon. Historical research, library and field based were adopted for this work, related materials and books were consulted with the use of questionnaire, interviews were also conducted....Continue Reading »

  50 pages |  256 engagements | 

• 266. ANALYSIS OF THE PROBLEMS AND PROSPECTS OF CLASSIFIED ADVERTISING

  » CHAPTER ONE INTRODUCTION Every a public relations officer must or will was faced the problem of lack of confidence. Not so much in himself as in the value of the job he has to do. In some causes, this is because of a failure by those in the management to appreciate fully the purpose and objectives of public relations in others, it is because of the appointment of the incompetent wrong officer who ...Continue Reading »

  50 pages |  283 engagements | 

• 267. EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF TOBACCO PRODUCTS

  » CHAPTER ONE 1.1 INTRODUCTION The major purpose of this paper is to direct attention to the phenomenon of effectiveness of personal selling in Enugu Petropolis and to introduce simple possible ways of improving personal selling whi8le attention has been deliberately restricted to the British American Tobacco (B.A.T.) Enugu. There are other Promotional Mix variables such as Advertising, Sales Promot...Continue Reading »

  50 pages |  293 engagements | 

• 268. APPRAISAL OF SALES AND DISTRIBUTION MANAGEMENT IN EIF OIL PLC

  » CHAPTER ONE BACKGROUND TO THE STUDY Estimating the worth of sales and distribution management is not a time wasting venture. In recent times based on the fact that we are living in a dynamic environment therefore organizations. Firms and companies that must and want to remain in business must embrace this never ending dynamic change and this is by delegating persons to personal to their eyes, nose...Continue Reading »

  50 pages |  265 engagements | 

• 269. EFFECTS OF TELEVISION ADVERTISING ON CONSUMER BEHAVIOUR

  » CHAPTER ONE INTRODUCTION Advertising is as diverse as its marketing parent. It occupies a very high position in the marketing configuration. Advertising is one of the sub elements of the promotion element of the marketing mix of product, price, promotion and place. It is subsumed in marketing communication. The chambers English dictionary defines advertising as the act of giving notice of somethin...Continue Reading »

  50 pages |  371 engagements | 

• 270. ANALYSIS OF MARKETING DISTRIBUTION STRATEGY OF SOME NIGERIAN COMPANIES

  » CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY There is this notion that production is incomplete until the products get to the final consumer. Hence, no matter what firms do on other three marketing strategies (the three p’s) nothing happens until the goods and services are distributed. Distribution is one of the major areas of marketing mix that concerned with the movement of goods a...Continue Reading »

  50 pages |  337 engagements | 

• 271. APPRAISAL OF THE EFFECT OF ADVERTISING ON CUSTOMERS PATRONAGE IN THE FAST FOOD I...

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising is one particular promotional tool that attracts the greatest controversy as to its role and contributions in social, economical and ethical spheres. It is not the only communication tool which organization utilize in trying to communicate the existence and quality of their products to the potential and prospective buyers but it ...Continue Reading »

  50 pages |  260 engagements | 

• 272. THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS’ PATRONAGE IN THE BANKING ...

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY By the end of 1980’s the provision of banking services in Nigeria could be described as orthodox and armchair affair. Customers sought for banks to provide them with services. They almost begged to offer them services. Ono (1982) in his book “the foundation of Nigeria’s infrastructure, described banking in Nigeria as orthod...Continue Reading »

  50 pages |  -1 engagements | 

• 273. IMPACT OF CULTURAL INFLUENCES ON CUSTOMER BUYING BEHAVIOUR

  » Reteratals (2000), define consumer behaviour as “the physical action of consumer that can be directly observed and measured by othersâ€. Consumer behaviour is seen as overt behaviour by Reteratal. It is called overt behaviour to distinguish it from mental activities such as thinking that cannot be observed directly. Achumba (1996), view consumer behaviour as &a...Continue Reading »

  50 pages |  275 engagements | 

• 274. THE ROLE OF ADVERTISING IN BRAND BUILDING

  » CHAPTER ONE 1.1 Background of the Study There are numerous definition of advertising, there is no one generally accepted definition due to its wide nature. For Albert Lasker, who has been labeled the father of modern advertising “Advertising is salesmanship in Print” he could be right based on the fact that he gave this definition when all adverts were in print. (Arems Williams 2009, P...Continue Reading »

  50 pages |  344 engagements | 

• 275. THE IMPACT OF BRANDING ON CONSUMER’S BEHAVIOUR

  » CHAPTER ONE 1.1 BACKGROUND OF THE STUDY The growing need to maintain a competitive edge and customer loyalty in the industry segment predetermine the significance to maintain unique and outstanding brand of services and product that commands consumer satisfaction and loyalty. The research seeks to investigate how Diamond Bank branding impacts on customers’ behavior. Diamond Bank Plc began as...Continue Reading »

  50 pages |  -1 engagements | 

• 276. IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING A PRODUCT IN AN ORGANISATION

  » CHAPTER ONE INTRODUCTION BACKGROUD TO THE STUDY Distribution channel is one of the major factors that can ensure the success of any organization. The distribution channel is of a great important in the marketing of goods and services. The activities involved in the production and distribution of goods and services is for it to get to the ultimate users. Consumers satisfaction being the vocal point...Continue Reading »

  50 pages |  269 engagements | 

• 277. NEW PRODUCT DEVELOPMENT AND IT’S IMPACT ON PRODUCTIVITY IN THE BANKING INDUSTR...

  » ABSTRACT Product is a very important part of the marketing mix, and consumers want and satisfaction serve as the yardstick for creating it. Hence products must be designed with the market’s need in mind. This essay writing intends to look at the basis for planning changes in marketing strategy which allows a management to take a corrective course of action. As a matter of fact, products like...Continue Reading »

  50 pages |  270 engagements | 

• 278. AN EVALUATION OF PRODUCT POSITIONING STRATEGIES FOR MARKETING INDOMIE BREAKFAST ...

  » ABSTRACT This study is a research into “An Evaluation of Product Positioning for marketing Idomie Breakfast Noodle in Enugu. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives. In an attempt to carryout the study effectively, a total sample of seven firms were judgmentally selected. This sample random sampling technique and c...Continue Reading »

  50 pages |  325 engagements | 

• 279. EFFECTIVE PROMOTIONAL STRATEGIES FOR THE COSMETICS INDUSTRY (A CASE STUDY OF CHO...

  » ABSTRACT. This study on effective promotional strategies for the cosmetic industry with particular note on Choki Laboratory Enugu was carried out with some of the following objectives. To determine the impact of promotional strategies adopted by Choki Laboratory on increasing profitability of the company. To determine the promotional strategy of Choki Laboratory on creating awareness of the compan...Continue Reading »

  50 pages |  -1 engagements | 

• 280. CONTACT US AN EVALUATION OF DISTRIBUTION STRATEGIES IN MARKETING OF PETROLEUM PR...

  » ABSTRACT The research topic “AN EVALUATION OF DISTRIBUTION STRATEGIES IN THE MARKETING OF PETROLEUM PRODUCTS” (A CASE STUDY OF NNPC, ABA DEPOT) was chosen because of the constant scarcity of petroleum products that the Nigerian public has been witnessing for some years. The research looked at the relationship between the distribution and the relationship between the distribution strate...Continue Reading »

  50 pages |  285 engagements |