MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

• 281. AN EVALUATION OF PRODUCT POSITIONING STRATEGIES IN THE CONSUMER PRODUCTS INDUSTR...

  » ABSTRACT This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives. In an attempt to carryout the study effectively, a total sample of seven firms were judgmentally selected. This sample random sampling technique and chi square statistical t...Continue Reading »

  66 pages |  291 engagements | 

• 282. IMPACT OF INFORMATION TECHNOLOGY IN BANKING INDUSTRY (A CASE STUDY OF SKYE BANK ...

  » ABSTRACT This project work is on the impact of information technology in the banking industry. And Sky Bank will be chosen as a case study. In doing this, both primary and secondary data were collected to solve the research problem. The population of the study comprises of the personal of Sky Bank and the customers that patronize their services. The research instrument used for data collection wer...Continue Reading »

  50 pages |  -1 engagements | 

• 283. AN EVALUATION OF THE DISTRIBUTION STRATEGIES ADOPTED BY OANDO PLC FOR THE MARKET...

  » ABSTRACT This research was motivated to apprise the evaluation of distribution strategies adopted by Oando Plc for the marketing of petroleum product. There was a problem of the tendency of distribution of those petroleum product to the Northern and Southern which effect to a scarcity of the product in other areas of the country. On the contrary to the problems of this research work, an objective ...Continue Reading »

  50 pages |  304 engagements | 

• 284. FACTORS THAT INFLUENCE CONSUMERS PREFERENCE OF DETERGENT

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Many business forms are struggling hard to know who buys and consumers their products, where they are located, how they buy, when, from whom else they buy and why and equally why people do not buy a particular product from certain persons, organizations and shares. Despite of all the marketing strategies applied by such forms to attract these co...Continue Reading »

  50 pages |  639 engagements | 

• 285. THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER PRODUCT PURCHASING IN NIGERIA (...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In the world of marketing in the recent time, it is not enough to produce a product, package it attractively, price it right, effectively distribute and display it to adequately meet the need of the consumers. The company must also let the people know about the existence of the product; the company must communicate the product to its target audi...Continue Reading »

  50 pages |  254 engagements | 

• 286. THE EFFECT OF MARKET SEGMENTATION AND POSITIONING OF COMPANY PERFORMANCE

  » ABSTRACT This project work was an attempt to investigate the effect of market segmentation and position of company performance. The main objectives were: The main objectives were: To know what market segmentation and positioning is al about as it involves the company under study. To known how the company’s sales is structured. This could be geographically, regionally or customer structured a...Continue Reading »

  50 pages |  301 engagements | 

• 287. THE IMPACT OF TRANSPORTATION COST ON CONSUMERS RETAIL GOODS PRICES

  » ABSTRACT The impact of transportation cost on consumers retails goods prices (A case study of Gariki Market, Enugu South Local Government Area Enugu State). The study was carried out to the wholesales and retails. Data was collected using questionnaire that was distributed to the wholesalers and retailers in the market. The generated data was analyzed using descriptive statistic tool and the major...Continue Reading »

  50 pages |  317 engagements | 

• 288. EVALUATION OF CUSTOMER SERVICE AND RELATIONSHIP MARKETING IN THE BANKING INDUSTR...

  » ABSTRACT This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship marketing of banking industry in Enugu metropolis. This study has the following objectives: To find out whether the practice of customer relationship marketing by first bank Nigeri...Continue Reading »

  50 pages |  -1 engagements | 

• 289. PRODUCT INNOVATION AS AN EFFECTIVE TOOL IN A COMPETITIVE MARKET (A CASE STUDY OF...

  » ABSTRACT This research work reviews extensively, the meaning of product Innovation as an Effective tool in the competitive market by using Paterson Zochonis as a case study, the objective is carrying out, to analyse if product Innovation enhance organization Image than old products, also to find out the consumer Improved quality to existing product the methodology simply mans the different ways me...Continue Reading »

  50 pages |  294 engagements | 

• 290. THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING OF BANKING SERVICE (A CASE STUDY...

  » ABSTRACT This study examined the role of product Management of Marketing of Bank Service. Some of the objectives of this study were; to determine the effect of product management Bank on profitability. To offer possible solution and suggestion for addressing such problem or make recommendation that lead better customer relationship. To determine, if the management of the bank product leads to incr...Continue Reading »

  50 pages |  -1 engagements | 

• 291. THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A ST...

  » CHPAPTER ONE 1.1 INTRODUCTION Hotel services have played a functional role in the life of our people. Hotel industry is the engine room for effective communication and all business transactions within and outside the country. Hotel Advertising has contributed a lot to boost a better image of both major and minor hotels in developed services provides meals, drinks, attraction, accommodation etc, to...Continue Reading »

  50 pages |  219 engagements | 

• 292. MARKETING OF LOCAL MADE PRODUCT A CASE STUDY OF LOCAL MADE HAND BASS

  » ABSTRACT Although the Nigeria economy has been characterized; with importation of every thing ranging from machinery to private consumption commodities, the above idea of consuming imported goods has led the writer too question the effectiveness of the marketing of locally made products. The objectives of the study are as follows: 1. Investigating the marketing activities for locally made bags 2. ...Continue Reading »

  50 pages |  -1 engagements | 

• 293. MARKETING OF CATERING SERVICES IN ENUGU STATE (A CASE STUDY OF MR. BIGG’S CATH...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY: Taylor (1988:3) had it that, much of the industries worldwide still wants to believe in the credo of a famous American writer of the last century called R.W Emerson who said, “If a man makes a better mouse trip than his neighbor, though he build his house in the woods, the world will make a beaten path to his door” he really felt th...Continue Reading »

  50 pages |  -1 engagements | 

• 294. MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY (A CASE STUDY OF NIGERI...

  » ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small Scale Business in Nigeria. The study was aimed at identifying and examining the problems militating against the effective operations of small scale business. Also the study was focused on analyzing and assessing the marketing activities of small scale business, with a special reference on Aqua Rapha (God&rs...Continue Reading »

  50 pages |  -1 engagements | 

• 295. PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA (A CASE S...

  » ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small Scale Business in Nigeria. The study was aimed at identifying and examining the problems militating against the effective operations of small scale business. Also the study was focused on analyzing and assessing the marketing activities of small scale business, with a special reference on Aqua Rapha (God&rs...Continue Reading »

  50 pages |  -1 engagements | 

• 296. THE IMPACT OF PRODUCT ADVERTISING ON SALES VOLUME OF CONSUMERS (A CASE STUDY OF ...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising is one of the veritable promotional tools designed to promote and market organizational products. It plays a very important role in the efficient marketing of products or goods and services. Generally speaking, companies exist to produce and market products. This objectives cannot be actualized if the manufactured products are not br...Continue Reading »

  50 pages |  251 engagements | 

• 297. THE EFFECT OF PREPAID METER IN A SERVICE INDUSTRY (A CASE STUDY OF PHCH)

  » ABSTRACT In 2007 Power Holding Company of Nigeria (PHCN) introduced prepayment meter to Nigeria Consumer. It was widely accepted by the consumer because they believed that the day of estimated billing were over but they met their shock when it was discovered that (PHCN) was hoarding the meters and selling them to the highest bidders. This development has continued to generate a lot of controversie...Continue Reading »

  50 pages |  258 engagements | 

• 298. CONSUMER PREFERENCE FOR MALTA GUINESS, MALTINA AND VITA MALT BRANDS OF MALT DR...

  » ABSTRACT This research work was aimed at studding the major factors which determine the consumer preference for Malt – Guiness, Maltina and Vitar Malt brands of Malt drinks, using consumers in Enugu urban. The study also examined how consumers respond to the various marketing variables such as price, promotion, product, and place so as to verify which tool to concentrate mostly by firms and ...Continue Reading »

  50 pages |  -1 engagements | 

• 299. PACKAGING AS PROMOTIONAL TOOLS IN THE MARKETING OF BEAUTY CARE PRODUCTS (A CASE ...

  » ABSTRACT This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. a. To identify packaging as a promotional, in order to increase sales and profitability of the product. b. To determine whether a good package can help improve a brand ...Continue Reading »

  66 pages |  300 engagements | 

• 300. PRODUCT PLANNING DISTRIBUTION AND MANAGEMENT (A CASE STUDY OF THE NIGERIA BOTTLI...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY A product has been defined by the American marketing association as any thing that can be officered to a market for attention, acquisition or consumption including physical objects, services, personalities, organization and desires. A product as defined by stanchion in fundamentals of marketing. A product is a set of tangible and intangible attr...Continue Reading »

  50 pages |  263 engagements |