MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

• 301. AN ANALYSIS OF CONSUMER BRAND SWITCHING BEHAVIORS IN SOFT DRINK MARKET (A CASE S...

  » ABSTRACT This project work is based on “the analysis of consumer brand switching behaviors in soft drink market. “A case study of Enugu metropolis” The following are the objectives which the researcher set to accomplish and these are: i. To determine the impact of marketing mix on the consumer brand switching behaviors in soft drink market; ii. To determine the factors that promo...Continue Reading »

  50 pages |  210 engagements | 

• 302. PIPELINE TRANSPORTATION AND ITS SIGNIFICANCE TO THE MARKETING OF PETROLEUM PRODU...

  » ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port Harcourt were randomly selected to form the study sample. The 83 members of the study sample were given 83 copies of structured questionnaires to complete. Their re...Continue Reading »

  50 pages |  244 engagements | 

• 303. THE EFFECTS OF MARKETING COMMUNICATION MIX ON THE SALES VOLUME IN THE DETERGENT ...

  » ABSTRACT The research project deals with the business of investigating the effects of marketing communication mix on the sales volume in the Detergent industry, using PZ Nigeria plc, Aba as a case study. The objective of the research work among others were to know the role of marketing communication mix on the advertising media selection, sales promotion campaign influence the volume of the deterg...Continue Reading »

  50 pages |  237 engagements | 

• 304. THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF INDUSTRIAL PRODUCTS IN...

  » ABSTRACT This research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with the following objectives: To find out the effectiveness of personal selling of Emenite in creating customers awareness of their products. To determine the impact of personal selling o...Continue Reading »

  50 pages |  -1 engagements | 

• 305. ATTITUDE OF CONSUMERS TOWARDS MADE IN NIGERIAN GOODS (A CASE STUDY OF WOMEN WORL...

  » CHAPTER ONE INTRODUCTION 1.1 Background of the Study To a large extent, the coming of white man into Nigeria contributed to the importation of wears including children andult ad wears. Formerly, these wears were for the colonial master, their facilities and few rich Nigeria that could afford them. But as we goy accustomed to western culture, search for imported goods became great. This brought som...Continue Reading »

  50 pages |  -1 engagements | 

• 306. THE PLACE OF MARKETING IN THE SERVICE INDUSTRIES (A CASE STUDY OF ROBAN HOTEL EN...

  » ABSTRACT This study was carried out to determining the effectiveness of product planning and management. A study of Nigeria Breweries (NBL) Plc, Enugu. The main objectives of the study include. To find out how effective and strategy has been to the company. To find out the various department involved in product planning and management company encounter in getting these process right. The survey re...Continue Reading »

  50 pages |  -1 engagements | 

• 307. THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT AND SERVICES IN EN...

  » ABSTRACT This study on the impact of promotion of the marketing of new services with particular note on Globa com Plc Enugu was carried out some of the following objective. 1. To determine the Impact of promotional strategies in Creating consumers awareness of Globa –Com 2. To determine the Impact of promotional strategies on customers patronage of Globa Com in Enugu Metropolis. For addition...Continue Reading »

  50 pages |  -1 engagements | 

• 308. IMPROVING CUSTOMER SERVICE LEVELS IN SERVICES INDUSTRIES, THROUGH THE APPLICATIO...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing implies all those human functions performed to satisfy consumer needs through production and exchange processes. Organization that adopt the marketing concept mostly aim at finding what the consumers needs and wants are, and providing such needs and wants effectively and efficiently to the consumers. Offering marketing services as a fo...Continue Reading »

  50 pages |  253 engagements | 

• 309. THE IMPACT OF EMPLOYEES WELFARE PROGRAMMES ON INCREASE PRODUCTIVITY (A CASE STUD...

  » ABSTRACT A research proposal on the impact of employee welfare program on increase productivity. Employee welfare is a non financial rewards that many organization offers as incentives to attract and retain talented employees. According to Human Resources out sourcing firm MC Global, employee Welfare services includes good health, benefits, wellness, information, advice and support services. Emplo...Continue Reading »

  50 pages |  261 engagements | 

• 310. THE IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF ORGANIZATIONAL OBJECTIVES (...

  » ABSTRACT This project work was to investigate the impact of marketing mix in the accomplishment of organizational objectives. The main objectives were: 1. To identify the impact of marketing mix in the organization. 2. To identify the different approaches used by organization to implement marketing mix. 3. To identify how the management of Innoson Plc should ensure that good strategies should get ...Continue Reading »

  50 pages |  -1 engagements | 

• 311. THE ATTITUDE OF NIGERIANS TOWARDS MADE-IN-NIGERIAN GOODS (A CASE STUDY OF CHUBER...

  » ABSTRACT This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra. The problems involved in this study was that the shoe industry does not seem to yield much needed efforts with respect to huge sacrifices of the manufacturers as well as the government. This is true in the sense that most of the viable shoe industries are almost at the verge of liquidation. T...Continue Reading »

  50 pages |  -1 engagements | 

• 312. SALES PROMOTION IS IMPORTANT TO NIGERIAN ECONOMY. CASE STUDY OF COCA-COLA PLC.

  » ABSTRACT This research work titled sales promotion is important in Nigeria economy. Case study Coca cola was carried out with the following objectives. To find out the impact of effective sales promotion on increasing coca cola market share. To find out the extend sales promotion has contributed to the economy. Based on these existensive literative review on textbook, Journals, and material on the...Continue Reading »

  50 pages |  -1 engagements | 

• 313. PROMOTION: AN EFFECTIVE MARKETING STRATEGIES IN BUSINESS ORGANIZATION IN NIGERIA...

  » CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY Successful business organization lies on the extent to which the public is aware of the organization. The importance o promotion as one of the marketing strategy can be traced back to the era whereby marketing has been recognized by people or organized by people or organization. Although before the invention of marketing strategy there has been adop...Continue Reading »

  50 pages |  213 engagements | 

• 314. THE EFFECTS OF SUBSIDY REMOVAL ON EFFECTIVE MARKETING OF PETROL IN NIGERIA (A CA...

  » ABSTRACT Almost every home and business is powered by generator fired by subsidized petrol. It is very obvious that subsidy removal will worsen the country’s situation and worsen inflation. It is in the light of the above removal on the effective marketing of petrol in Nigeria using Enugu as the case study. In the course of carrying this research, the research used primary and secondary data...Continue Reading »

  50 pages |  -1 engagements | 

• 315. PUBLIC RELATION ACTIVITIES IN TERTIARY INSTITUTIONS IN ENUGU STATE (A CAST STUDY...

  » ABSTRACT This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT). The objectives of the study among others include: To find out whether ESUT have good relationship with the public. To examine the level of staff and student relationship in the institutio...Continue Reading »

  50 pages |  238 engagements | 

• 316. THE IMPACT OF EFFECTIVE BRANDING ON THE 2005-2008 SALES VOLUME OF NBL PLC, IN EN...

  » ABSTRACT The researcher work examined that impact of Effectiveness Branding on the 2011 2008 Sales volume of NBL Plc. The study made use of primary and secondary data, primary data was sourced from questionnaire and oral interview, while secondary data came from text books, magazines, newspapers and journals. The research instrument used in gathering the data was the questionnaire, in Enugu Metrop...Continue Reading »

  50 pages |  -1 engagements | 

• 317. THE EFFECT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY OF 7UP BOT...

  » ABSTRACT This research work empirically examines the effect of product quality on consumer brand loyality with particular reference to seven 7up bottling company Aba. The paper carefully examines the concept of product quality as a tool for consumers brand loyality. Questionnaires were drawn and administered to manufacturing personnel of 7up bottling company consumers of 7up products in Aba. Popul...Continue Reading »

  50 pages |  -1 engagements | 

• 318. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN MARKETING OF CAPITAL GOODS C...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY According to L.A. Rogers (1980) personal selling has become one of the vital promotional tools in marketing. He further buttresed the above proposition by stipulating that after all the theorists, planners must have had their moment and the predicaments associated with production, finance and labour have been resolved, then someone has to go out...Continue Reading »

  50 pages |  246 engagements | 

• 319. THE IMPACT OF MARKETING COMMUNICATION ON CONSUMER BRAND LOYALTY (A CASE STUDY OF...

  » ABSTRACT This study sought to determine the impact of marketing communication on consumer brand loyalty using Pz cusson Plc Aba in Abia state as a case of study. Instrument for the study was the questionnaires the population size were 505 and the sample size were also 223. Data were analyzed by the use of descriptive statistic and were tabulated, chi square represent a statistical tools to rest th...Continue Reading »

  50 pages |  242 engagements | 

• 320. THE IMPACT OF INFORMATION AND COMPUTER TECHNOLOGY ICT ON THE MARKETING OF AUTOMO...

  » CHAPTER ONE 1.1 BACKGROUND OF THE STUDY As to the review of information technology, it combines the collection, gathering, recording, storing, processing and communication or dissemination of information from one source to another where the information is being passed. According to Olakunori (2003:1), it observed that starting point of our study of information and information revolution. The infor...Continue Reading »

  50 pages |  -1 engagements |