MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

• 321. THE EFFECT OF GOOD PUBLIC RELATIONS AND ORGANIZED PROMOTIONS ON THE ACHIEVEMENT ...

  » ABSTRACT Public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it’s environment. Promotion is one of the four manager variable with which the marketing manager communicates information between the sellers and buyers in order to change the attitude and behaviour of both parties. This study aims at identifying the ...Continue Reading »

  50 pages |  -1 engagements | 

• 322. THE EFFECT OF HIGH COST OF TRANSPORTATION ON NIGERIA ECONOMY AND ITS EFFECT ON C...

  » ABSTRACT Transportation is very essential in developed country like Nigeria. It is an integral part of distribution. Therefore the topic entitled “The Effect of High cost of transportation and its effect of on cost of consumer goods n within Enugu Metropolis. The researcher has carried out research using questionnaire and oral interview. The researcher used tables and analysis in simplifying...Continue Reading »

  50 pages |  -1 engagements | 

• 323. THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PRO...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Relationship marketing is one of the aspects of newly developed philosophy in marketing, which is Holistic marketing. It holds the fact that “everything matters with marketing and that a broad, integrated perspective is often necessary, Increasing a key goal of marketing is to develop deep, enduring relationship with all people or organiza...Continue Reading »

  50 pages |  204 engagements | 

• 324. CONTACT US THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT ...

  » ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such as displays, shows, exhibition, demonstration and vari...Continue Reading »

  50 pages |  291 engagements | 

• 325. THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF PZ CUSS...

  » ABSTRACT This study was necessitated by the need to find out the role of Public Relations in our marketing organization and to know how well it is used as a promotional tool in the marketing organization, thus this topic “The Role of Public Relations in Marketing Organization”, a case study of PZ Cussons Nigeria Plc, Aba. In chapter one, we were made to understand that Public Relations...Continue Reading »

  50 pages |  266 engagements | 

• 326. CONSUMER PROTECTION POLICY IN NIGERIA (A CASE STUDY OF SURVEY OF CONSUMERS IN EN...

  » ABSTRACT Marketing as a profession and an academic discipline has undergone a rebirth which has made it’s principles more embracing and positive in it’s everyday application in improving product innovation. The main aim of this project is to known the impact of “marketing mix” in the accomplishment of organization objectives. Over the years, unfective marketing communicatio...Continue Reading »

  50 pages |  -1 engagements | 

• 327. EFFICIENT MARKETING OF TELEVISION SERVICES (A CASE STUDY OF NIGERIA TELEVISION A...

  » ABSTRACT This project is a case study of Nigeria Television Authority (NTA) Enugu, to evaluate the efficiency of its television service marketing. The specific objectives addressed in the study includes: – To determine whether this television house is giving better services to customers or viewers. – To find out if viewers and advertisers are actually satisfied with the services given ...Continue Reading »

  50 pages |  272 engagements | 

• 328. THE MARKETING OF EDUCATIONAL SERVICE (A CASE STUDY OF IMT ENUGU)

  » ABSTRACT This project is on the marketing of educational programme of tertiary institutions. A case study of the institute of management and technology (IMT), Enugu. The major objective of the study was to determine the extent of effectiveness which IMT has attained I the marketing of its educational service. The populations studied comprised of student personnel and employers of IMT graduates pri...Continue Reading »

  50 pages |  -1 engagements | 

• 329. CONTACT US MARKETING CONCEPT, ITS APPLICATION BY FINANCIAL SERVICE INDUSTRIES (A...

  » ABSTRACT This study was motivated by the need to establish whether Broad Bank implement or practice the marketing concept. The customers and personnel of Bank surveyed in the study. The research instrument used for data collection were mainly questionnaires and interview guide. Data collected were organized and analysed by putting them into tables, frequencies and percentages. The research questio...Continue Reading »

  50 pages |  253 engagements | 

• 330. CONTACT US EMPLOYEE RELATIONS PRACTICE IN THE AVIATION INDUSTRIES IN NIGERIA. (A...

  » ABSTRACT This research work is carried out on the Employee Relation precut in the Aviation industries in Nigeria taken FAAN, Enugu as their main stay. The research which was carried out in a systematic and sequential order is making up of five chapters. Chapter one, is the intioduition of the study, two, is a level of the literature three, is the researcher Design and methodology out of while dete...Continue Reading »

  50 pages |  218 engagements | 

• 331. PROBLEM AND PROSPECTS OF RETAIL MARKETING IN IMT A CASE STUDY OF NKUTUME

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY This research work is carried out in the institute of management and technology Enugu in Enugu state of Nigeria. The institution is made up of two campus viz. campus ii and campus iii IMT is situated in the part of enugu north local government area of Enugu town the capital town of Enugu state. The studied is densely populated with indigenes ali...Continue Reading »

  50 pages |  276 engagements | 

• 332. CONTACT US THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICE IN THE OIL SECTOR (A C...

  » ABSTRACT African petroleum Plc, a Marketer of petroleum products and chemicals, knows that public support and goodwill as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholders, customers and of course members of the press. The company is actually very much interested to know its public problem areas and...Continue Reading »

  50 pages |  263 engagements | 

• 333. THE IMPACT OF PROMOTION ON MARKETING OF DETERGENT PRODUCT (A CASE STUDY OF PZ IN...

  » ABSTRACT This project work was on the impact of promotion on marketing of detergent product. A case study of pz industries Enugu. The objective of the study include the following To find out if pz industries considered promotion as varitable tool for their product To ascertain the impact of promotion on the marketing of detergent with peculiar preference to elephant extra detergent by pz industrie...Continue Reading »

  50 pages |  246 engagements | 

• 334. CONTACT US THE EFFECTIVE STRATEGIES FOR MARKETING TELEPHONE SERVICES WITH PARTIC...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for enforcement of law and order and administration of the country together with a few ones of commercial and industrial purposes. The telephone network consisted of about 121 (one hundred and twenty one) telephon...Continue Reading »

  50 pages |  246 engagements | 

• 335. MARKETING OF CHURCH SERVICES (A CASE STUDY OF CATHOLIC CHURCH IN ENUGU METROPOLI...

  » INTRODUCTION BACKGROUND OF STUDY The Church (Dr. Ludwig Ott: 270) is a designation for the Christian Cult – structure since the beginning of the fourth, century. In the profane sense it designates the assembly of the people, the civil community or any kind of gathering of people. But in the religion sense it mans the community of God. Other synonymous designation is the kingdom of heaven, k...Continue Reading »

  50 pages |  -1 engagements | 

• 336. THE ROLE OF PUBLIC RELATION AS A TOOL FOR CUSTOMER SERVICE INDUSTRY ( A CASE STU...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGRONUD TO THE STUDY The important attacked to a customers perception of a company’s image, very from company to company and from one country to another. In the developed and industrialized countries such as U. S.A. and Sapan when marketing is practiced to the letter, such perception is give utmost attention. In Nigeria where Nigerians are only past beginning ...Continue Reading »

  50 pages |  267 engagements | 

• 337. PRODUCT PLANNING AND DISTRIBUTION (A CASE STUDY OF NIGERIA BOTTLING COMPANY (NBC...

  » ABSTRACT This project work was on product planning and distribution. A case study of Nigeria Bottling company (NBC) PLC Enugu. The main objectives were. – To understand the idea of product planning, product distribution and its circle. – To know system of planning and distribution. – To apprehend the effect of product distribution and planning as it relates to management objectiv...Continue Reading »

  50 pages |  269 engagements | 

• 338. CONTACT US THE EFFECT OF PROMOTIONAL STRATEGIES IN THE MARKETING OF BANK SERVICE...

  » ABSTRACT Promotional strategies is a process deal with the technique used by organization in inform, persuade and eduate the public through the promotional mix. Moreover pormotioal strategies does not only promote tangible products but also it promotes ideas, services, personalities etc. it also presents want, satisfying attribute of a product or service to the consumers. The research work titled ...Continue Reading »

  50 pages |  261 engagements | 

• 339. CONTACT US THE PROBLEMS FACING THE ESTABLISHMENT OF BANKS IN RURAL AREAS (A CASE...

  » CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Banking transactions in some selected local government in Enugu such as Udi, Ezeagu Udoji is not new to us as we have been practicing this system for over thirty years after independence. . However it is on this background that two systems of operations were adopted for effectiveness and efficiency of the product management in various banks. In the ...Continue Reading »

  50 pages |  204 engagements | 

• 340. PUBLIC RELATIONS AND INTERNATIONAL MARKETING; A STUDY OF SELECTED EXPORTERS IN E...

  » ABSTRACT There are so many problems facing international marketing in both the industrialized and developing countries, from the recent happening, he can see that these problems have been preventing international marketing from optimizing its goals of earning sufficient foreign exchange which enhances for capital income and national reserve of the country. It is due to the full recognition of the ...Continue Reading »

  50 pages |  244 engagements |