MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

• 341. DISTRIBUTION CHANNEL/STRATEGIES FOR BREAD IN ENUGU STATE

  » CHAPTER ONE INTRODUCTION BACK GROUND OF THE STUDY As the economy advances, there is a resultant widening of the gap between producers and consumers, the increase, in output of goods and services necessitates. The development of channel of distribution they provide time, place and convenience utility for the goals and services provided. In the view of Adirika, Ebue and Nnolim (2001) distribution is...Continue Reading »

  50 pages |  290 engagements | 

• 342. THE PLACE OF MARKETING IN THE SERVICE INDUSTRIES. (A CASE STUDY OF SELECTED LAUN...

  » ABSTRACT The major issue in this research work is the place of marketing in the service industries. Marketing is very vital in every organization especially in the service industry. The laundry and dry cleaning firms in Nigeria are expected to be marketing oriented especially in current times when competition is very intensive. This project looked to the place of marketing in the service industry,...Continue Reading »

  50 pages |  229 engagements | 

• 343. TELEVISION AS A POSITIVE CONTRIBUTOR TO THE SOCIALIZATION OF CHILDREN

  » ABSTRACT In times past, a great deal of research has been carried out at various levels in the impact of Television on the socialization process of children in several parts of the world by mass communication scholars. Contrary what is regarded as the norms, this present study is specifically addressing itself to the positive contribution made by television on the socialization process of children...Continue Reading »

  50 pages |  287 engagements | 

• 344. THE EFFECT OF SALES PROMOTION ON THE MARKETING OF COCA-COLA BRAND OF SOFT DRINKS...

  » ABSTRACT This study examined those factors that influence brand preference among consumers in Enugu urban. The coca cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study, they are primary and secondary data. Again questionnaires were used as research instruments to supplement the information got through other source...Continue Reading »

  50 pages |  250 engagements | 

• 345. EFFECTS OF THE NEWS FLOW/IMBALANCE OF WORLD INFORMATION AND COMMUNICATION ORDER ...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The world information flow controversy is perhaps the most topical issue in international communities today. This global controversy is basically about the demand by the south for a change in the present pattern of information flow between it and the north. The south also knows that the third world or under developed or developing countries of t...Continue Reading »

  50 pages |  306 engagements | 

• 346. EFFECTIVE MARKETING STRATEGIES FOR COLOUR PHOTO PROCESSING SERVICES (A CASE STUD...

  » ABSTRACT The research topic is the Effective Marketing Strategies for colour Photo Processing Services, using Jonatex Ultra Modern Colour Lab, as a case study. The study was motivated by the necessity to find out why Jonatex have been successful within its short period of existence. Three hypotheses were formulated, to test for hypotheses. a) Whether marketing strategies used by Jonatex lead to in...Continue Reading »

  50 pages |  -1 engagements | 

• 347. CUSTOMER ORIENTATION IN BANKING INDUSTRY (A CASE STUDY OF OHHA COMMUNITY BANK, O...

  » ABSTRACT This research project is a very crucial study for Ohha community Bank in Ltd. The study was motivated by the necessary to establish marketing department in order to satisfy their customers in the most efficient and effective way. Ohha community bank was establish in 1997 and has been since entertaining their customers with services. Meanwhile, the aim of this research work is to find out ...Continue Reading »

  50 pages |  -1 engagements | 

• 348. CONSUMER PREFERENCE ON TOOTHPASTE BRANDS IN ENUGU METROPOLIS

  » ABSTRACT This study on the consumer preference for toothpaste brands in Enugu metropolis Enugu state is intended to closely understand how consumers make their brand choice. The objective of the study is as follows: to find out the major factors that influence consumers preference of toothpaste brands. To identify consumers preference for toothpaste brands. To determine the retail outlet preferred...Continue Reading »

  50 pages |  260 engagements | 

• 349. TELE ADVERT ON THE NATURE AND PATTERN OF CONSUMERS PSYCHOLOGICAL FUNCTIONING

  » CHAPTER ONE INTRODUCTION BACKGROUND TO STUDY Considering the dynamism and complexity of the world,t he business environment is becoming sophisticated day by day and as such, decision making is becoming more and more challenging and risky. Business organizations are failing due to poor decisions. Investors are losing their money and are unhappy. They are being discouraged and this is quite unhealth...Continue Reading »

  50 pages |  210 engagements | 

• 350. MEANING OF ORGANIZATIONAL CONFLICT

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Ours is an age of rapid change, unrest and conflicting ideologies. Society is unsettled and individuals are apprehensive as group, nations and organized groups within the nation struggle for power and control over material resources and man’s mind. It is in such a world setting of tension and clearage that we view the present day relations...Continue Reading »

  50 pages |  262 engagements | 

• 351. MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF MAC – DAVOS H...

  » CHAPTER ONE INTRODUCTION 1.1 OVER VIEW OF THE STUDY Hotels provide meals, drinks, attractions, accommodation etc., to the general public or persons in transit especially people traveling to places where they have neither their own homes nor any relation to cater for their needs. Such persons will like to know few things about the hotels in their transitory area. In other words, they may like to kn...Continue Reading »

  50 pages |  -1 engagements | 

• 352. DIVIDENDS POLICY ON THE MARKET PRICE OF SHARE (A CASE STUDY OF FIRST BANK OF NIG...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Efficient management of the flow of funds within a firm shows that the firm has a goal or an objective because judgment as to whether or not financial decision is efficient must be made in the light of some standard. The objectives of firms are multi­ dimensional; this may range from social, to economics and to finance. The social objective ...Continue Reading »

  50 pages |  190 engagements | 

• 353. TRAINING AND DEVELOPMENT ON EMPLOYEE PERFORMANCE (DELTA STATE UNIVERSITY TEACHI...

  » CHAPTER ONE INTRODUCTION Background of the Study Organizations are facing increased competition due to globalization, changes in technology, political and economic environments (Evans, Pucik & Barsoux 2002,) and therefore prompting these organizations to train their employees as one of the ways to prepare them to adjust to the increases above and thus enhance their performance. It is important...Continue Reading »

  50 pages |  193 engagements | 

• 354. THE USE OF IGBO LANGUAGE IN ADVERTISING PRODUCTS IN EASTERN NIGERIA: A CASE STUD...

  » CHAPTER ONE INTRODUCTION 1.1 Background of the Study Advertising is drawing attention to goods and services for the purpose of attracting patronage. The basic aim of the advertiser according to Ebeze (2003) is to sell. Its effectiveness is therefore measured in terms of the volumes of sales it is able to attract or record. To be effective, advertising is expected to be able to attract attention, a...Continue Reading »

  50 pages |  510 engagements | 

• 355. EFFECTS OF COST REDUCTION AND PRICE DETERMINATION (CASE STUDY OF DANGOTE CEMENT ...

  » CHAPTER ONE INTRODUCTION Background to the Study The changing nature of present times has placed much emphasis on business that their sustainability must be sought for and ensured. That business strength progressed or outpaced its competitors depends largely on the quality and strength of its management. People always make enquires pertaining to the issues that arouse their interests How, where, w...Continue Reading »

  50 pages |  325 engagements | 

• 356. PROMOTION: A MARKETING TOOLS IN A COMPETITIVE MARKETING ENVIRONMENT IN NIGERIA (...

  » CHAPTER ONE BACKGROUND TO THE STUDY 1.1 INTRODUCTION AGGRESSIVE PROMOTION AS THE INSTRUMENT OF COMPETITIVE IN THE MARKET The need for promotion is based on the fact that in a marketing environment, strong competition is becoming the order of the day for marketers to attain corporate objectives of consumer satisfaction at a profit. According to Kotle (1997), Marketing can be defined as managerial o...Continue Reading »

  50 pages |  244 engagements | 

• 357. ROLE AND IMPORTANCE OF MARKETING TO MANUFACTURING FIRMS IN A COMPETITIVE MARKET ...

  » CHAPTER ONE BACKGROUND OF THE STUDY 1.1 INTRODUCTION In the ancient times, there was no marketing because individual tended to be self sufficient, growing and producing things that they needed to satisfy their basic need. There was therefore almost no exchange of commodities and hence no desire for the market place. As time passes, however, the concept of division of labour our evolved, people beg...Continue Reading »

  50 pages |  434 engagements | 

• 358. PROMOTION IS AN IMPORTANT ELEMENT IN MARKING MIX OF MOST FIRMS

  » CHAPTER ONE GENERAL INTRODUCTION According to and Kirk Patrick (1982). promotion is an important element in marking mix of most firms and it is not important in others for soft drink manufactures, whose products, price and distribution channels are very similar to those of competitors seller of can juices and sweet flavored drinks in includes the members of great many of differentiating their prod...Continue Reading »

  50 pages |  212 engagements | 

• 359. SIGNIFICANCE OF PROMOTION TO BUSINESS ORGANIZATIONS IN NIGERIA (A CASE STUDY OF ...

  » CHAPTER ONE INTRODUCTION OF THE STUDY The concept of promotion of a particular product or service by a firm or organization is to create awareness of the product or service in order to promote sales of the product. Business activities all over the world whether those engaged in production of goods or those that render services, all have objectives to achieve that is how their products or service g...Continue Reading »

  50 pages |  204 engagements | 

• 360. STAFF MOTIVATION AND PRODUCTIVITY IN AN ORGANIZATION (A CASE STUDY OF KWARA STAT...

  » CHAPTER ONE BACKGROUND OF THE STUDY Although there is general agreement among psychologists that man experiences a variety of needs is considerable disagreement as to what this needs are and their relative importance. There has been a number of attempts to present models of motivation which list a specific number of motivating needs with so many implications that, the list are all inclusive and re...Continue Reading »

  50 pages |  245 engagements |