MARKETING PROJECT TOPICS AND MATERIALS IN NIGERIA | RESEARCH PROJECT TOPICS AND PROJECT TOPICS ON EDUCATION

361. SIGNIFICANCE OF AUTOMATIC TELLER MACHINE TO ENHANCING CUSTOMER RELATIONS IN THE ...

» CHAPTER ONE BACKGROUND TO THE STUDY 1.1 INTRODUCTION The company’s effort at prevailing among thousand of competitors is surrounded by a number of strategies. Among this strategy is effective customer relation customers are the centre pieces of any production outfit is goods based or services based. If there are no customers either existing or prospective there will not be the needs for prod...Continue Reading »

50 pages | 235 engagements |

362. ROLE OF PERSONAL SELLING IN THE MARKETING OF PETROLEUM PRODUCTS IN NIGERIA: A CA...

» CHAPTER ONE BACKGROUND OF THE STUDY 1.1 INTRODUCTION Personnel selling is the presentation of a product service or ideal by salesman in the direct contact with prospect in order. To make sale’s it is also personnel presentation of product or ideas of commercial significance. To prospective buyer. The America marketing association defines it as oral presentation in conversation with one or mo...Continue Reading »

50 pages | 342 engagements |

363. MEASUREMENT OF ADVERTISEMENT CONTRIBUTIONS TO EFFECTIVE SALES GROWTH IN A COMPET...

» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY This project study is with the “Measurement of advertisement contribution to effective sale growth in a competitive market”. The basic fact of life in marketing product cannot sell itself more so a product that is designed to perfectly meet buyers’ desire which is offered at a very affordable price will not be successful un...Continue Reading »

50 pages | 253 engagements |

364. THE EFFECT OF MANAGEMENT DEVELOPMENT PROGRAMMES ON TOP LEVEL EMPLOYEE’S PRODUC...

» CHAPTER ONE 1.0 BACKGROUND OF THE STUDY Management is a unique element that is applicable to any establishment or organization, management has been differently defined by many people. Some look at it as a man made term or a group of people that control the affairs of an establishment. Management is also referred to as a process demanding the productivity of specific function, here being seen as a ...Continue Reading »

50 pages | 255 engagements |

365. THE DETERMINANT OF CHOICE OF PROMOTIONAL MIX IN THE MARKETING OF FINANCIAL SERVI...

» CHAPTER ONE 1.1 INTRODUCTION No one knows who you are, where you are, what you worth and what you have to offer until you tell, display or disclose your identity, and this can only be achieved through an effective promotional strategy promotion here helps to communicate and disseminate necessary information about a firm, its operation and its offering to the targeted market or customers. Product p...Continue Reading »

50 pages | 257 engagements |

366. THE BENEFIT OF PRIVATIZATION AND COMMERCIALIZATION ON NIGERIA ECONOMY “MARKETI...

» CHAPTER ONE 1.1 INTRODUCTION Recently, the mismanagement of our parastatals has been a subject of debate. The inefficient utilization of resources and financial mismanagement of most of public sector enterprises over the years resulted into a very weak economic balance sheet, excessive debts incurring and in most cases negative network. In addition, the fact that the insolent performance of the st...Continue Reading »

50 pages | 230 engagements |

367. THE IMPACT OF MARKETING RESEARCH ON NEW PRODUCT DEVELOPMENT (A CASE STUDY OF NIG...

» CHAPTER ONE INTRODUTION Marketing research is a systematic design, collection, analysis and reporting of data finding relevant to a specific marketing situation facing the company. It is also the activity of presenting, advertising and selling a company product in the best possible way. Marketing research is also a systematic approach to the development and provision of information for marketing d...Continue Reading »

50 pages | 295 engagements |

368. COST ACCOUNTING MODEL AS TOOLS FOR MANAGEMENT DECISION MAKING (A CASE STUDY OF N...

» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY In every system, there are major component that are paramount for the survival of the system. This is applicable to financial system. The banking institution had contributed significantly to the effectiveness of the entire financial system as they offer an efficient institution mechanism, through which resources can be mobilized and directed from le...Continue Reading »

50 pages | 250 engagements |

369. THE IMPACT OF INTERNAL ENVIRONMENT ON MARKETING ORGANIZATION (A CASE STUDY OF SH...

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY An understanding of the marketing environment is a prequisite for efficient marketers. This is primary because every marketing units affected by their immediate environment. In essence, marketing environment can be seen as the sum of the inter relationship business and between the marketers and the society in management. The word environment doe...Continue Reading »

50 pages | 377 engagements |

370. THE EFFECTIVENESS OF PERSONAL SELLING IN MARKETING OF PETROLEUM PRODUCTS IN NIGE...

» CHAPTER ONE BACKGROUND OF THE STUDY 1.1 INTRODUCTION Personnel selling is the presentation of a product service or ideal by salesman in the direct contact with prospect in order. To make sale’s it is also personnel presentation of product or ideas of commercial significance. To prospective buyer. The America marketing association defines it as oral presentation in conversation with one or mo...Continue Reading »

50 pages | 237 engagements |

371. THE SIGNIFICANCE OF ADVERTISING TO BUSINESS ORGANIZATIONS IN NIGERIA (A CASE STU...

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Promotional activities have contributed greatly to the creation of affluent society. In promoting a promotional strategy, management commonly use three (3) basic forms of promotion: personal selling, advertisement and sales promotion. Advertisements and promotions are essential features of our distribution system in business organizations being ...Continue Reading »

50 pages | 225 engagements |

372. THE SIGNIFICANCE OF MOTIVATION OF ENHANCING THE EMPLOYEE PERFORMANCE IN A COMPET...

» CHAPTER ONE 1.0 INTRODUCTION Motivation has been defined on different ways by different scholars and the patterns of these definition has helped on understanding motivation better some of these definition are as follows. Michael (1978) defined motivation as the act of stimulating someone or asset to get a desired course of action to push the button to get a desired reaction. While Hodgets (1977) v...Continue Reading »

50 pages | 248 engagements |

373. THE ROLES OF MARKETING IN THE COMMERCIAL BANKING [A CASE STUDY OF DIAMOND BANK N...

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY There is no precise or exact date when banking started in Nigeria historically for instance there are record to show that the momentary activities actually started in Nigeria in about 1961 when a by company in Lagos with the sole objective of making easier transaction with the company in Lagos However the first banking institute was established ...Continue Reading »

50 pages | 268 engagements |

374. THE IMPORTANCE OF CONDUCIVE OFFICE ENVIRONMENT AS A CRITERIUM FOR OPTIMUM PERFOR...

» CHAPTER ONE INTRODUCTION A good reputation of an organization should be built for it before the outside world for it to be recognized in the business environment to achieve this; the organization has to put together both human and material resources to achieve efficiency. But efficiency do not just come the organization has to motivate the workers for optimal efficiency. Motivation at times is onl...Continue Reading »

50 pages | 362 engagements |

375. THE SIGNIFICANCE OF NEW PRODUCT DEVELOPMENT IN A COMPETITIVE MARKETING ENVIRONME...

» CHAPTER ONE INTRODUCTION In this present business world, the survival of any firm in a competitive environment depends on the plan of the management. Therefore, the ideas of a new product development must not be neglected, it is very vital to properly look into the product development by the top management whether in a manufacturing or service firm. The change in consumer needs and tastes, rapid t...Continue Reading »

50 pages | 241 engagements |

376. OPTIMUM PROMOTIONAL MIX AS EFFECTIVE TOOL FOR ENHANCING SALES IN THE NIGERIAN SO...

» CHAPTER ONE 1.0 BACKGROUND OF THE STUDY 1.1 INTRODUCTION The high level of competition and volatility of modern marketing environment coupled with the depressed native of Nigeria company has placed premium on many organization and companies, hence, there is need to employs promotional mix to serve as effective tools to enhance sales. Many organization viewed promotion as a waste of company funds, ...Continue Reading »

50 pages | 262 engagements |

377. APPLICATION OF MARKETING CONCEPT IN A NON-PROFIT-ORGANIZATION (A CASE STUDY OF S...

» CHAPTER ONE 1.0 INTRODUCTION Marketing is a crucial human invention, it embraces the activities that we engage in to satisfy our economic needs and wont and it is therefore a universal belief that the survival and expansion of a marketing organization is largely a function. Thus, for marketing to take place, it is necessary that the following exist. Two or more parities who have unsatisfied wants ...Continue Reading »

50 pages | -1 engagements |

378. MARKETING PLANNING AS A STRATEGY FOR EFFICIENT BUSINESS PERFORMANCE (A CASE STUD...

» INTRODUCTION 1.1 INTRODUCTION TO THE STUDY Marketing planning is a very vital and important management function in every organization in Nigeria. Simon (2000) asserted that marketing process can be realized by the marketing mix and the last of all the proves is controlling what have been planned. Establishing targets or standard in an organization in terms of marketing of its products and service ...Continue Reading »