MARKETING PROJECT TOPICS AND MATERIALS IN NIGERIA | RESEARCH PROJECT TOPICS AND PROJECT TOPICS ON EDUCATION

381. ADVERTISING, ITS ROLE AND IMPORTANCE IN THE MARKETING OF CONSUMERS

» CHAPTER ONE 1.1 INTRODUCTION In an attempt to achieve the set goals of an organization, the organization must effectively communicate to the potential consumers and create awareness as to the existence of the product and the benefits to be derived from its usage. All these are of vital importance. The concept of marketing is gaining more attention from various firms and companies, institutions, na...Continue Reading »

50 pages | 230 engagements |

382. AFFECTS OF SALES PROMOTION AS A TOOL FOR WINNING CUSTOMERS IN A COMPETITIVE MARK...

» CHAPTER ONE INTRODUCTION TO THE STUDY The company’s effort at prevailing among the millions of competition is surrounded by number of strategies the major factors that brought competition is product. A product is anything tangible that can be offered to a marketer for attention acquisition that can satisfy a want or need. A product in a competitive market should always be attributed with cer...Continue Reading »

50 pages | 217 engagements |

383. CONSUMER REACTION TO CLOSE-UP MODIFICATION: IT’S EFFECTS (A CASE STUDY OF CLOS...

» CHAPTER ONE INTRODUCTION It is a well know fact that beings, have unlimited wants that need to be satisfied and that is why economics says ‘’ human wants are insatiable’’. As a particular need is being satisfied, new ones arise. The needs are so many that the resources available to satisfy them are limited at every point in time. The individual therefore has to decide the o...Continue Reading »

50 pages | 257 engagements |

384. AN APPLICATION OF MARKETING CONCEPTS IN THE TELECOMMUNICATION INDUSTRY IN NIGERI...

» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY In the olden days, there was no marketing because individual tended to be self sufficient, growing and producing things that were needed to satisfy basic needs. There was almost no exchange of commodities and hence no desire for the market place. As time passed however the concept of division of labour evolved people began to concentrate on ...Continue Reading »

50 pages | 243 engagements |

385. DEPOSITS MOBILIZATION THROUGH MARKETING OF BANKING SERVICES (THE CASE STUDY OF T...

» CHAPTER ONE INTRODUCTION Deposit mobilization is the bedrock of the present future growth of banks. In the past emphasis was on marketing and distribution of goods but with recent development which arises duet o technological economical and social changes as well as changes in the people expectation marketing of financial services has gone beyong these for the continuous survival of financial inst...Continue Reading »

50 pages | 349 engagements |

386. OUTDOOR ADVERTISING AN EFFECTIVE STRATEGY FOR PRODUCT SALE IN THE NIGERIAN TELEC...

» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY In view of the increase rate of advertising median it has become imperative for advertising spenders to always seek for the justification for the additional cost of advertising their product or services. This also puts the task of providing the justification for the continuous media rate increase on the media owners, so outdoor advertising practitio...Continue Reading »

50 pages | 270 engagements |

387. AN INVESTIGATION INTO THE ROLE OF GSM OPERATION IN DEVELOPING DIRECT MARKET IN N...

» CHAPTER ONE 1.0 INTRODUCTION OF THE STUDY 1.1 BACKGROUND OF THE STUDY Nigeria is a commercial manufacturing and transportation country. Individual people business and government use many difference type of telecommunication in the country. Telecommunication arrived in Nigeria over 100years ago. At independence in 1960 the country has about 18,124 phone lines, from independence, various government ...Continue Reading »

50 pages | 228 engagements |

388. CONSUMER ATTITUDE TOWARDS OKADA TRANSPORT SERVICE IN NIGERIA (A CASE STUDY OF OK...

» CHAPTER ONE INTRODUCTION HISTORICAL DEVELOPMENT There are different types of services that exist in Nigeria, transportation services that exist in Nigeria. Transportation services is one of the services and so its importance cannot be over emphasized in carrying out our day to day activities. In Nigeria today, transportation services is among the adult population. The service is one of the most im...Continue Reading »

50 pages | 268 engagements |

389. BRANDING AND MARKETING OF PURE WATER IN ILORIN TOWNSHIP (A CASE STUDY OF AYOBAT ...

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY As we move through the present economic conditions, the socio economic setting is different from what is used to be in the past today, many industries have to contend periodically with shortages and others face interactive competition people values are changing. An attempt to know the most satisfying product right channels to be adopted, types o...Continue Reading »

50 pages | -1 engagements |

390. AN EXAMINATION OF IMPACT OF STRATEGIC PLANNING ON SALES PROMOTION (A CASE STUDY ...

» CHAPTER ONE INTRODUCTION Planning is the first of serves of function that managers perform. It entails a material picture of what the organization should achieve, when it should be achieved who is to ensure its achieved and how the objectives are to be achieved. Planning is the process by which manager establish goal are achieved planning includes all activities that lead to the definition of obje...Continue Reading »

50 pages | 217 engagements |

391. SALES PROMOTION AS AN EFFECTIVE COMMUNICATION TOOL IN THE NIGERIAN BANKING INDUS...

» ...Continue Reading »

50 pages | 259 engagements |

392. SALES PROMOTION AS AN EFFECTIVE MARKETING STRATEGY FOR SELLING CONSUMER PRODUCT ...

» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY The survival of any business organization depend to a very large extent on the patronage that it enjoys from those who consume its product thus, promotion means to push forward, to advance in idea in such a way as to gain acceptance and approval for it. And also one the crucial components in the selling of the consumer product is promotion which is used in p...Continue Reading »

50 pages | 234 engagements |

393. PERSONAL SELLING AS AN EFFECTIVE PROMOTIONAL TOOL IN MARKETING OF INDUSTRIAL GOO...

» CHAPTER ONE BACKGROUND OF THE STUDY 1.1 INTRODUCTION Selling is one of the oldest professions in the world. The people who do the selling go by many names. Sales people, sales representatives, account s executives, sales consultants, sales engineers, agents district managers, marketing representatives, and account development reps, to name just a few. The term salesperson covers a wide range of po...Continue Reading »

50 pages | 232 engagements |

394. SALES PROMOTION AS A PROMOTIONAL TOOL FOR PRODUCT PERFORMANCE AT INTRODUCTORY ST...

» CHAPTER FIVE SUMMARY, RECOMMENDATION, CONCLUSION 5.1 SUMMARY Sales promotion covers a wide variety of short term incentive tools designed to stimulate customer markets. The trade and the organization own sales force. Sales promotion expenditure now exceed advertising expenditures and are going at a faster rate. Consumer promotion tools includes samples, coupons cash fund offers, price packs, premi...Continue Reading »

50 pages | 238 engagements |

395. CONSUMER SATISFACTION AS A KEY TO INDUSTRIAL GROWTH AND DEVELOPMENT (A CASE STUD...

» CHAPTER ONE BACDROUND TO THE STUDY Every business organization aims is to prosper, increase sales and maximize profit, trying by all means to ensure the occurrences of losses are perfectly controlled. More so, they want to make effective use of available resources most profitably so their aims and objectives will be achieved (profit maximization). Many sellers make the mistake they offer than to t...Continue Reading »

50 pages | 347 engagements |

396. ENVIRONMENTAL COMPLEXITY AS THE DETERMINANT OF CHOICE OF PROMOTIONAL TOOLS IN MA...

» CHAPTER ONE 1.1 INTRODUCTION Environments complexity is a determent to the choice of promotional choice in a marketing oriented organization. Although, the environment variable are numerious and are subdivided into three (3) major sub sectors (the macro, immediately or tasks and the micro environment) its complexity has immense influence on the choice of the promotional tools adopted or that can b...Continue Reading »

50 pages | 244 engagements |

397. EFFECT OF FRINGE BENEFIT ON SALES FORCE PRODUCTIVITY IN AN ORGANIZATION (A CASE ...

» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The importance of fringe benefits in sales for policies have been a major concern of sales of labour in both public and private sectors in the recent years. The total list of benefits offered today is considerable and is continually growing as sales force look for new may to low sales force, fringe benefits are intended primarily to motivate sales f...Continue Reading »

50 pages | 335 engagements |

398. EFFECT OF FINANCING SMALL SCALE BUSINESS IN A DEPRESSED ECONOMY ( A CASE STUDY O...

» CHAPTER ONE INTRODUCTION In the recent years, the experience has shown that it is a known fact that is both developing and developed nations, that small scale business from the bedrock for rapid and sustainable growth and development of national economics. Therefore, in reality, Nigeria is underdeveloped nation where small scale business are not well developed to number of factors, improper financ...Continue Reading »

50 pages | 249 engagements |

399. EXAMINE THE IMPACT OF TRADE FAIR ON BUSINESS GROWTH (A CASE STUDY OF MINISTRY OF...

» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Trade fair often features spending display and showcasing of first class product of international standard. Trade fair is big business, and particularly when they are of international variety. Across the world, countries jostle and throng to the seen as hosting the real big fails of the moment. We must states that beyond the more exercise of gathering exhibi...Continue Reading »