MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

• 401. SALES PROMOTION AND THE PERFORMANCE OF SELECT TELECOMMUNICATION INDUSTRIES IN NO...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY A key ingredient in marketing campaign is sales promotion. In every business, the need to promote product, service or idea can not be over emphasized. The America Marketing Association (AMA) defines sales promotion as “media and non media marketing pressure applied for a predetermined, limited period of time in order to stimulate trial, in...Continue Reading »

  50 pages |  245 engagements | 

• 402. ASSESSING THE ROLES OF STRATEGIC PLANNING AS A TOOL FOR ACHIEVING ORGANIZATIONAL...

  » CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Coca cola bottling business environment, business administration, educational sector e.t.c make use of planning to make important decisions, recognizing decision making applied in the process, They collect data, organize analysis interpreting and implementing the result for both present and future used. The organizational mission and functions such ...Continue Reading »

  50 pages |  246 engagements | 

• 403. AUDIENCE PERCEPTION OF FACEBOOK AS A MARKETING MEDIUM

  » CHAPTER ONE INTTRODUCTION BACKGROUND OF THE STUDY Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” The term developed from the original meaning which referred literally to going to marke...Continue Reading »

  50 pages |  292 engagements | 

• 404. AN EXAMINATION OF GEOMARKETING MODEL FOR STORE NETWORK LOCATIONS PLANNING IN SEL...

  » CHAPTER ONE INTRODUCTION Background of the study Marketing, according to Kitchen (1999), will involve a group of certain processes, namely anticipation, management and the satisfaction of a customer’s need all of which constitutes a group of activities undertaken during an exchange process. The basis for these activities is to make a product or service appealing enough to an individual or gr...Continue Reading »

  50 pages |  261 engagements | 

• 405. EFFECTS OF MOTIVATION ON SALES FORCE PERFORMANCE IN GUINNESS NIGERIA PLC AND MOB...

  » CHAPTER ONE INTRODUCTION 1.1 Background Of The Study To compete in today‟s global markets, organizations strive to deliver their products (physical) and services (intangible) in both an efficient and effective manner. In service supply chain, human labour forms a significant component of the value delivery process and physical handling of a product leads to standardized and centralized procedure...Continue Reading »

  50 pages |  198 engagements | 

• 406. THE IMPACT OF MARKET SEGMENTATION AND POSITIONING OF COMPANY PERFORMANCE

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Internal marketing strategy is a concept that is aimed at driving the internal firms product personified in the employees. Therefore, this concept shares similar ideology with the theory of management by objective, which is aimed at integrating the employees goals and objectives into the firms overall objective to meet a congruency as to achieve...Continue Reading »

  50 pages |  245 engagements | 

• 407. EFFECT OF MARKET SEGMENTATION ON SALES PERFORMANCE OF BEVERAGE INDUSTRIES

  » CHAPTER ONE INTRODUCTION 1.1 Background of the study Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied consumer needs and wants, and this develops goods and services tailored towards fi...Continue Reading »

  50 pages |  238 engagements | 

• 408. IMPROVING DISTRIBUTION EFFECTIVENESS OPERATIONS (A CASE STUDY OF COCA COLA)

  » CHAPTER ONE INTRODUCTION Background of the study The recent phenomenon in the marketing environment in Nigeria has resulted in a drastic turnaround from a production oriented market to a buyer oriented market. It has demonstrated the importance of recognizing a remarkable change in buyer behavior, and the need of every production company to reappraise its marketing system and adapt to the new envi...Continue Reading »

  50 pages |  241 engagements | 

• 409. ECONOMIC IMPACT IN PACKAGING AS A PROMOTIONAL STRATEGY IN MARKETING COMPANY’S ...

  » CHAPTER ONE INTRODUCTION Background of the study Marketing is a key aspect in business since it contributes greatly to the success of the organization. Production and distribution depend largely on marketing. Many people think that sales and marketing are basically the same. These two concepts are different in many aspects. Marketing covers advertising, promotions, public relations, and sales. It ...Continue Reading »

  50 pages |  207 engagements | 

• 410. EFFECT OF PRICE ON CONSUMERS PATRONAGE OF MARY KAY PERFUME

  » CHAPTER ONE INTRODUCTION Background of the study Perfume product is very important to the health of the human being. It is used for preserving the odor. This product has to be appropriately pricing in order to attract customer patronage and increase profitability. According to (Kotler, 1996: 46) price is the amount of money customers pay for the product or service and the time a place of change.(M...Continue Reading »

  66 pages |  -1 engagements | 

• 411. IMPACT OF SALES PROMOTION ON MARKETING OF MOBILE PHONE LINE

  » CHAPTER ONE INTRODUCTION Background of the study Sales promotion is one of the elements of promotional mix. It is a short time incentive use by marker or producers to include or lure customers to buy their product. Sales promotion is an indirect from of the promotion al mix used to stimulate and guide action. It is a set of the promotional activities that stimulates consumers purchasing and dealer...Continue Reading »

  50 pages |  246 engagements | 

• 412. IMPACT OF PRODUCT PACKAGING ON CONSUMER BUYING BEHAVIOUR, CASE STUDY OF AL-HIKMA...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In nowadays competitive marketing environment the role of package has changed due to increasing self service and changing consumers’ lifestyle. Firms’ interest in package as a promotional tool is growing increasingly. Package becomes an ultimate selling proposition stimulating impulsive buying behavior, increasing market share and re...Continue Reading »

  50 pages |  296 engagements | 

• 413. IMPORTANCE OF MARKETING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING...

  » CHAPTER ONE 1.0INTRODUCTION 1.1BACKGROUND OF THE STUDY The Nigerian economy for long has been characterized with little wonder, Nigeria is often known as a reseller market. The few manufacturing firm still operating are either muiti national cooperation or government establishment. This scenario has adversely affected the Nigeria economy to an extend. It has become dumping ground for other countri...Continue Reading »

  50 pages |  255 engagements | 

• 414. AN EVALUATION OF SALES PROMOTION IN INCREASING THE LEVELS OF NETWORK PATRONAGE I...

  » CHAPTER ONE 1.0.INTRODUCTION It has been discovered that sales promotion as one of promotional tools, it is very important to mobile phone industries such as MTN Uyo. This project/research work evaluate the impact of sales promotion on the choice and use of mobile phone times when sales promotion is carried out. This research work will be benefit to the firm in study (MTN) customers and public at ...Continue Reading »

  50 pages |  220 engagements | 

• 415. THE RELEVANCE OF MARKETING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTUR...

  » CHAPTER ONE 1.0INTRODUCTION Marketing research involves conducting report to support marketing activities and the statistical interpretation of data into information. This information is then used by managers to plan marketing activities, gauge the nature of firm marketing environment and attain information from supplier. Marketing researchers uses statistical method such as qualitative research, ...Continue Reading »

  50 pages |  235 engagements | 

• 416. SOCIAL MARKETING DIMENSIONS AND CUSTOMER PATRONAGE OF BEER BRANDS IN ENUGU NORTH...

  » CHAPTER ONE INTRODUCTION Background of the Study The concept of social marketing has gained widespread recognition in the field of marketing. Social marketing can be seen as the design, implementation and control of programs calculated to influence the acceptability of social ideas and involving considerations of product planning, pricing, communications, distribution and marketing research (Kotle...Continue Reading »

  50 pages |  271 engagements | 

• 417. ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS ( A CASE S...

  » ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos. Current, NASCO household products are market leaders in most part of the country . this study reveals the extent to whic...Continue Reading »

  50 pages |  229 engagements | 

• 418. THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

  » CHAPTER ONE INTRODUCTION Personal selling consist of individual, personal communication i.e. face to face communication of information from the seller to prospective buyer. Personal selling is person to person communication in which the receiver provides immediate feedback to the source message through words gestures, expressions e.t.c such instant feedback allows the source to make instantaneous ...Continue Reading »

  50 pages |  293 engagements | 

• 419. EFFECT OF STREET HAWKING CHILDREN IN IBAGI LOCAL GOVERNMENT AREA OF KOGI STATE

  » CHAPTER ONE Introduction 1.1 Background to the Study Street hawking is a form of selling of goods along the road from one place to the other (Umar 2009). It could also mean an act of canvassing for sale items carried by a hawker along the street, from house to house or in the public space (Ikechebebu 2008) Street hawking is a veritable means of socialization in the western part of Nigeria and it i...Continue Reading »

  50 pages |  231 engagements | 

• 420. THE IMPACT OF MARKET SEGMENTATION ON ORGANIZATION GROWTH IN NIGERIAN WITH SPECIA...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Marketing is increasingly being recognized as an organization belt in public or private and it Marketing is the cornerstone of most successful companies not only in developing countries but also in both developing and underdeveloped countries such as ours. To survive, grow and flourish, business must design market segmentation to deal with envir...Continue Reading »

  50 pages |  282 engagements |