MARKETING PROJECT TOPICS AND MATERIALS IN NIGERIA | RESEARCH PROJECT TOPICS AND PROJECT TOPICS ON EDUCATION

421. MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY IN SERVICE INDUSTRY A C...

» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The basic reason for this study is to examine Marketing Research as a tool for increased profitability in service industry taking NICON Insurance Company Limited Enugu as a Case Study. The term Marketing Research can be seen as the application of the scientific method of inquiry in helping Marketers to better understand and define their problems and...Continue Reading »

50 pages | 229 engagements |

422. MARKETING ACCEPTABILITY OF LOCALLY MADE COSMETIC PRODUCTS IN NIGERIA A CASE STUD...

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY During the pre and post independence period Nigerian market were flooded with foreign goods including cosmetics, There was a greater enthusiasm for specialization in importation for sale rather than in local production sale. The scramble for the importation of ready make –goods into the country for sale was so great that people gave little...Continue Reading »

66 pages | 235 engagements |

423. PROBLEMS AND PROSPECTS OF SMALL AND MEDIUM ENTERPRISES IN NIGERIA A CASE STUDY O...

» ABSTRACT The main purpose of this study is to identify the problems and prospects of small and medium enterprise in Enugu East Senatorial Zone. To do this, data were collected from both primary and secondary sources. The main instrument of data collection was the questionnaire. The data were presented in tables as frequency, distribution in the data analysis, the techniques of percentages frequenc...Continue Reading »

50 pages | 501 engagements |

424. PRICING STRATEGIES ADOPTED IN MARKETING OF ALUMINIUM PRODUCT IN NIGERIA

» CHAPTER ONE INTRODUCTION How much do you think we ought to sell it for? This is the question frequently asked by the executives who have the responsibility for pricing the products, or service they produce. How much do you think people will pay for this item? or how much should we ask for it? The question would then be in accordance with the generalization that prices are always on trial. A price ...Continue Reading »

50 pages | 243 engagements |

425. IMPACT OF LIQUIDITY MANAGEMENT ON THE DEPOSIT BANKS IN NIGERIA A CASE STUDY OF N...

» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY Liquidity management in financial context means ways with which assets can easily be convertible cash without loss and hence the bank’s ability to pay its depositors on demand (Anyanwu 1993.87). Liquidity management also means the degree of convertibility to cash, and company must all times maintain a reasonable level of cash and near ...Continue Reading »

66 pages | 267 engagements |

426. MATERIAL MANAGEMENT AS A TOOL FOR ORGANIZATIONAL GROWTH. COMPARATIVE STUDY OF GU...

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The contribution of the manufacturing sector to the growth of an economy cannot be overemphasized especially in developing economy like Nigeria. The breweries industries impacts on the manufacturing sector undisputedly. Considering the increase demand for beer, in recent years and effort being made by private and public sectors to satisfy the de...Continue Reading »

50 pages | 252 engagements |

427. THE IMPACT OF RELATIONSHIP MARKETING ON CUSTOMERS SATISFACTION AND PROFITABILITY...

» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Relationship marketing is one of the aspects of newly developed philosophy in marketing, which is Holistic marketing. It holds the fact that “everything matters with marketing and that a broad, integrated perspective is often necessary, Increasing a key goal of marketing is to develop deep, enduring relationship with all people or organiza...Continue Reading »

50 pages | 535 engagements |

428. THE IMPACT OF INFORMATION TECHNOLOGY IN MARKETING PRODUCT AND SERVICES A CASE ST...

» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Adaptation of Information Technology in Service and Product in Public Sector Organizations in Nigeria is characterized by many problems. Ottin (196:62) explained that every organization has way of generating, collecting, processing, storing, retrieving and using data. The system of doing this many either are informal or formal. As organizati...Continue Reading »

50 pages | 516 engagements |

429. THE EFFECTS OF TELEVISION ADVERTISING ON THE SALES OF OMO DETERGENT IN IDAH

» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY In the western world the relevance of television advertising in promoting the sales of commodities have been accorded great recognition for some decades age. As a result of the change in sales and the growth in technological innovations that effect the various sectors of the economy, manufactures and marketers in order to tap these opportuni...Continue Reading »

50 pages | 234 engagements |

430. THE EFFECT OF PRODUCT ADVERTISEMENT ON SALES VOLUME OF COMPANIES A CASE STUDY OF...

» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Advertising is one of the four promotional tools companies use to direct persuasive communications to consumers or buyers and the general public. Advertising policy constitutes such an important strategy in the marketing programme of companies and its negligence could spell doom for companies. Generally speaking, companies exist to produce and m...Continue Reading »

50 pages | 223 engagements |

431. THE USE OF SALES PROMOTION IN THE DISTRIBUTION OF DRUGS A CASE STUDY OF RHOKYN P...

» CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY An organization can be viewed as successful if it can achieve its planned objectives and set goals. In order to realize these set goals and objectives, organizations need to develop marketing strategies that will help them achieve their objective and position them for the future (Bamigbola, 2006). In an ever competitive business environment, in ...Continue Reading »

50 pages | 240 engagements |

432. THE MARKETING SEGMENTATION AS A MEANS OF ORGANIZATIONAL PERFORMANCE

» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY It is usually impossible for a particular organization to have a comprehensive knowledge of all the customers that made up a particular market, weather the market is industrial, consumer service, (Coles 2007). This is the situation most time because customers are usually widely spread, many and heterogeneous in what they buy and how they buy. So rat...Continue Reading »

50 pages | 244 engagements |

433. THE IMPLICATION OF TRADE UNIONISM ON EMPLOYEES WELFARE IN AN ORGANISATION

» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The existence of conflict in Nigeria industrial organisation can no longer be treated with disdain, neither can students suppress it. This project is concerned with understanding the role and practices of industrial relation in Nigeria and how it promotes industrial harmony by emphasizing on the roles and effectiveness of the labour union executive ...Continue Reading »

50 pages | 237 engagements |

434. EFFECT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF ORGANIZATIO...

» CHAPTER ONE INTRODUCTION 1.1 Background to the Study The journey to success in Nigeria’s Telecommunication industry has been long and tortuous, facilities were first provided in 1886 by the colonial administration mostly landlines. At independence in 1960, with a population of roughly 40 million people, the country only has about 18,724 phone lines in use. This translated to a tele density o...Continue Reading »

50 pages | 257 engagements |

435. BULK SMS AND PURCHASING HABITS OF UYO RESIDENTS ON AIRTEL NIGERIA SERVICES

» ABSTRACT This study is concerned with assessing the effect of Bulk SMS on Purchasing Habits of Uyo residents with reference to Airtel Nigeria Services. The objectives were to examine the influence of bulk SMS on the purchasing habit of Uyo residents on Airtel Nigeria Services; to evaluate the effectiveness and reliability of bulk SMS compared to other medium and to ascertain the awareness of Uyo r...Continue Reading »

50 pages | 250 engagements |

436. TRAINING AND DEVELOPMENT OF EMPLOYEES AS PANACEA FOR IMPROVING PRODUCTIVITY IN A...

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY One of the most important references that is difficult in any organization is human resources. This resources, is effectively controlled and managed will improve the organization to achieve its goals in due course. Having reached this, there is need to have a competent experience and loyal staff for effectiveness and efficiency of work done by t...Continue Reading »

50 pages | 176 engagements |

437. QUALITY SERVICE DELIVERY AND CUSTOMERS’ SATISFACTION: A CASE STUDY OF FIRST BA...

» CHAPTER ONEINTRODUCTION1.1 Background to the studyThe Banking industry which consist of various banks put together consist of the following; central Bank of Nigeria, commercial, merchant, development and saving banks, central bank being the apex bank. Banking is a service industry that must market the services they rendered effectively. These services must made convenient, accessible and efficient...Continue Reading »

50 pages | 241 engagements |

438. SERVICE QUALITY PERCEPTION AND PERFORMANCE IN DIAMOND BANK

» CHAPTER ONEINTRODUCTIONBackground to the studyService is part of every one’s daily life. Service is one fundamental aspect of individual, groups, institutions and even government. Business and other organization also use a wide array of service, usually purchasing on a much larger scale than do individuals or household.Service tends to dominate a greater part of a country’s GDP, i.e. t...Continue Reading »