MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

• 681. ECONOMIC LIBERALISATION THROUGH COMMERCIALISATION OF PUBLIC ENTERPRISES

  » ABSTRACT This research study is being carried out on “The Effect of Global Financial Crisis on Telecommunication Sector in Nigeria”. The research aims to identify how global financial crisis has affected the performance of telecommunication industry in Nigeria. This study intends to show the efforts of Mobile Telecommunication Network (MTN) in monitoring and managing the risk in the bu...Continue Reading »

  50 pages |  337 engagements | 

• 682. SELF EMPOWERMENT THROUGH THE PROCESSING AND MARKETING OF LOCUST BEANS FOR EXPORT

  » ABSTRACT The project is primarily aimed at empowering the youth through processing of locust beans. This condiment involved boiling for 12 hours soaking the seeds in water, dehulling, boiling for another 6 hours and fermentation for 3 4 days. The use and efficiency locust beans dehuller machine is to reduce the amount of time and labour required. In the traditional manual dehuling of African locus...Continue Reading »

  50 pages |  484 engagements | 

• 683. THE ENVIRONMENTAL INFLUENCE OF SMALL SCALE BUSINESS IN MARKETING THEIR PRODUCTS ...

  » CHAPTER ONE INTRODUCTION There must be development in small scale business if Nigeria is to improve. It has been noted that, small business may be an individual or partnership basis, which operates through out the countries of the world and it depends on the types of economic system being practiced in the countries concerned. The system can be any of capitalism, socialism or mixed economy, Nigeria...Continue Reading »

  50 pages |  312 engagements | 

• 684. THE EFFECT OF GLOBAL FINANCIAL CRISIS ON TELECOMMUNICATION SECTOR IN NIGERIA

  » ABSTRACT This research study is being carried out on “The Effect of Global Financial Crisis on Telecommunication Sector in Nigeria”. The research aims to identify how global financial crisis has affected the performance of telecommunication industry in Nigeria. This study intends to show the efforts of Mobile Telecommunication Network (MTN) in monitoring and managing the risk in the bu...Continue Reading »

  50 pages |  337 engagements | 

• 685. THE EFFECT OF CUSTOM AND EXCISE SERVICE ON IMPORTATION TO NIGERIA ECONOMIC DEVEL...

  » CHAPTER ONE 1.0 INTRODUCTION The country’s level of development is highly measured by the level of economic buoyancy which can be predetermining by the importation and exportation sector in the economy. Emphasis are laid on the fact that the existence of the international trade encourage the law of comparative advantage which aid specialization of one country over other at word market. Conse...Continue Reading »

  50 pages |  338 engagements | 

• 686. THE IMPACT OF GLOBAL MARKETING IN SERVICE INDUSTRY-COURIER

  » ABSTRACT This research work titled “the impact of global marketing in service industry” is carried out to determine the impact of global marketing in service industry courier. In order to acquire more knowledge about the topic, the researchers reviewed relevant literature. The researcher formulated relevant hypothesis which were tested using chi square statistical method at 50% level o...Continue Reading »

  50 pages |  329 engagements | 

• 687. THE IMPACT OF PACKAGING ON CONSUMER PRODUCT

  » ABSTRACT This project centered on the impact of packaging on consumer product with referent to Okin Biscuit Ltd. Offa Kwara State. This impact of packaging on consumer product cannot be over emphasized in any marketing oriented organization. The tool gear up sales increase customer patronage and stimulate demand of customers for a particular product and thereby enabling the organisation to achieve...Continue Reading »

  50 pages |  277 engagements | 

• 688. THE RELEVANCE OF ADVERTISING TO SALES EXPANSION

  » ABSTRACT This research work is designed to investigate the relevance of advertising to sales expansion. It is also meant to reveal the problem that companies encountered in caring out advertising activities and to expose the reasons why a planned advertising programme may fail. The first chapter deals introduction of the study, the objectives of the study, the significance, the scope and limitatio...Continue Reading »

  50 pages |  385 engagements | 

• 689. THE ROLE OF ADVERTISING IN RETAIL BUSINESS

  » ABSTRACT The research on the role of Advertising in a retail business organization is primarily to appreciate the advertising strategies, policies ideas in retail business and how entrepreneurs should manage advertising activities in their business. Moreso, my special concern and interest is to reveal the purpose of advertising by retail business organization. In the first chapter of this project,...Continue Reading »

  50 pages |  387 engagements | 

• 690. THE PLACE OF MARKETING INFORMATION SYSTEM IN AN ORGANISATIONAL DECISION MAKING

  » ABSTRACT The scope of research is mainly on the place of marketing information system on organisational decision making, taking GUINNESS Nigeria Plc as our case study. Various texts are reviewed and quoted in the text to get the fact of what the study is all about. Samples were taken from the population and using the random sampling techniques. Questionnaire were served to the chosen from the popu...Continue Reading »

  50 pages |  304 engagements | 

• 691. ANALYSIS OF THE IMPACTS OF SOCIAL RESPONSIBILITIES OF BUSINESS, ESPECIALLY THE O...

  » ABSTRACT This research was the impact of corporate social responsibilities in host communities of Niger Delta area in Nigeria. It is true that most corporate citizen or organizations especially multinational oil companies are not living up to expectation in solving the problems contributed in the region by their activities. Their oil exploration had causes pollution in the area, which has caused u...Continue Reading »

  50 pages |  298 engagements | 

• 692. THE IMPACT OF MARKETING MANAGEMENT FUNCTION IN HOSPITALITY INDUSTRY

  » ABSTRACT This research was designed to investigate the function of marketing Strategies in hospitality business as a channel or means to deliver satisfaction to customers. This was as a result of inferior quality of goods and services rendered to customers which had led to lost of market share to many organizations in the hospitability industry. The board objective was to explore reasons why the d...Continue Reading »

  50 pages |  385 engagements | 

• 693. THE EVALUATION OF PROBLEMS OF SMALL AND MEDIUM SCALE INDUSTRIES

  » CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Many advanced countries of the world that have attained or are attaining the peak of their industries development and of course economic growth began with the minimal industries set ups called cottage industries especially in manufacturing sector. The declining or near static annual rate of growth of the industrial sector in many developed, developi...Continue Reading »

  50 pages |  291 engagements | 

• 694. ADVERTISING AS A PROMOTIONAL FACTOR MOTIVATING CONSUMER ON PRODUCT

  » CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:38) Its concept is a philosophy of business which states that the customer want satisfaction is the economic and social justification for a firms is existenc...Continue Reading »

  50 pages |  370 engagements | 

• 695. THE ROLES OF PROMOTIONAL TOOLS AS A MEANS OF CREATING CUSTOMERS’ PATRONAGE IN ...

  » CHAPTER ONE 1.1 INTRODUCTION: Many people consider “selling” and “marketing” as synonymous terms but actually selling is only one of the components of marketing. Selling is defined as “the personal or impersonal process of assisting and or persuading a prospective customers to buy a commodity or a service or to act favorably upon an ideal that has commercial significa...Continue Reading »

  50 pages |  295 engagements | 

• 696. THE INCIDENCE OF BRAND LOYALTY AMONG CONSUMERS OF CEREAL FOODS

  » ABSTRACT This research was concerned with the incident of Brand loyalty among the consumer of cereal foods in Enugu metropolis, using Phinomar Foods in Enugu as case study. Given the background of the problems the study sought to know the existence and extent of brand loyalty among consumers of cereal foods, to determine the influence of prices of the products on brand loyalty, whether consumers p...Continue Reading »

  50 pages |  319 engagements | 

• 697. CONTRIBUTIONS OF THE NIGERIAN EXPORT PROMOTION COUNCIL (NEPC) IN EXPORT PROM...

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 Background of the Study Export is a potent strategy for mutual inter dependence among nations of the world. It is an engine of growth and an instrument for technological and industrial advancement. Practically, all human beings realize that they are not Islands unto themselves, and that they benefit from living with, and trading with other people. The same is true ...Continue Reading »

  51 pages |  515 engagements | 

• 698. SERVICE DELIVERY AS AN INSTRUMENT OF ACCESSING COMPETITIVE ADVANTAGE IN MARK...

  » CHAPTER ONE INTRODUCTION 1.1 Background of the Study Telecommunications businesses exist basically to provide efficient and effective communications services to the public in order to earn good revenue, expand operations and operate profitably. To effectively achieve these business objectives, telecommunications organizations must re strategize, re engineer and re focus – especially with rel...Continue Reading »

  51 pages |  502 engagements | 

• 699. MARKETING CONCEPTS A SURE WAY OF ENHANCING GROWTH IN THE SALE OF INSURANCE SERVI...

  » ABSTRACT This project aims to apprise the Marketing Concepts a Sure Way of Enhancing Growth in the Sale of Insurance Services. Inspite of the growing number of insurance companies in Nigeria, its growth is still being hindered because the insurance sector still witness a low level confidence in the insuring public, the general patronage is still at lowest. Internal problems among the executives in...Continue Reading »

  50 pages |  -1 engagements | 

• 700. EVA SOAP ADVERTISING AND IKOT EKPENE CONSUMER’S PURCHASING HABITS

  » ABSTRACT This work was carried out in order to find out Eva soap advertising and Ikot Ekpene consumer’s purchasing habits. The objective of the research was to identify residents of Ikot Ekpene who use Eva soap, and their source of awareness of the product. The systematic sampling technique was used in administering the questionnaire to the 290 respondents. This was done by finding out the n...Continue Reading »

  50 pages |  469 engagements |