MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

• 741. THE IMPORTANCE OF PACKAGING AS A TOOL FOR IMPLEMENTING A COMPANY MARKETING PROGR...

  » ABSTRACT The purpose of set up a business is to achieve set objective. To achieve objective, a lot of activities are involved such as packaging, promotion, pricing, planning e. t. c packaging as one of the business activities has contributed to business growth through aiding in product promotion, protection, segmentation, convenience (handy), economy etc. Most products would have been difficult to...Continue Reading »

  50 pages |  302 engagements | 

• 742. THE IMPACT OF ADVERTISING ON THE BUYING HABIT OF RURAL DWELLERS...

  » Abstract This study aims at understanding the impact of advertising on the buying habit of rural dwellers. The study has other objectives such as to know how the people in rural dwellers particularly Igarra community reach to advertising message and to determine further the extent to which advertising can influence their buying habit. Information was gathered by administering questionnaires and pe...Continue Reading »

  50 pages |  281 engagements | 

• 743. THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION...

  » ABSTRACT This research was under taken to elicit the effect of sales promotion on consumer buying decision using Coca Cola Bottling Company as a case study. The main objective of this study is to know how sales promotion have helped in consumer buying decision and to also know it have succeeded in increasing the buying and drinking habit of Coca Cola products. In this case the survey method was us...Continue Reading »

  50 pages |  319 engagements | 

• 744. THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT...

  » ABSTRACT This research work was carried out to examine the effectiveness of advertising in the marketing of consumers’ product using Nestle Food Nig Plc. The objective of this study is to know if advertising has any effect on consumer choice for the product of the firm and also examine if advertising has any influence on the business cycle. The data were collected from primary source through...Continue Reading »

  50 pages |  279 engagements | 

• 745. THE EFFECT OF PROMOTIONAL ACTIVITIES ON THE CONSUMPTION OF A COMPANY PRODUCT...

  » ABSTRACT This research work is to investigate the impact of promotional activities on the consumption of a company’s product using MTN Nigeria as a case study. This study discussed the aims, objective of the study, historical background of MTN mobile telecommunication network Nigeria relevance of the study, hypothesis formulation and definition of terms. This study also discussed the researc...Continue Reading »

  50 pages |  306 engagements | 

• 746. THE EFFECT OF PACKAGING ON THE SALES OF A COMPANY’S PRODUCT...

  » ABSTRACT This project work focuses on the effect of packaging on sales of company’s products with Guinness Nigeria Plc Benin City as a case study. It is aimed at assessing the impact of packaging and involve branding of product cover either to enhance appearance or for preservative purpose. The objectives of the firms market value and how packaging affects the marketing power of a product. D...Continue Reading »

  50 pages |  451 engagements | 

• 747. THE EFFECT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR..

  » ABSTRACT The study was designed to investigate the effect of culture on consumers buying behaviour. The main aim is to determine the promotional strategy that will data have obtained through both secondary and primary source. For the primary source a survey of opinion was conducted on a sample of the population that the effect of the culture on consumers buying behaviour is a most effective fundam...Continue Reading »

  50 pages |  -1 engagements | 

• 748. STRATEGIES FOR MARKETING A NEW PRODUCT IN A SATURATED MARKET..

  » CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Every profit conscious individual both male and female and organization must have at least a product to market, in order to make profit. This is irrespective of the fact that order individuals and organizations may have been involved in a production and marketer wants to go into. The implication of this, is that market for the product concerned will become e...Continue Reading »

  50 pages |  283 engagements | 

• 749. SIGNIFICANCE OF PRICE ON THE SALES OF NEW PRODUCT..

  » ABSTRACT This project aims at examining the significance of price in sales of new produce and as a profit planning for a general phenomenon in an organization that needs urgent attention especially the profit making organization. This study is mainly focused on whether effective pricing policy rely more on the estimate of likely demand than knowledge of lost in order to make a logical profit plann...Continue Reading »

  50 pages |  313 engagements | 

• 750. SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT..

  » ABSTRACT The topic titled “Significance of price in introduction of a new product” was chosen to examine the relevance of price in the introduction of a new product. The main objective of this study is to investigate the significance of price on a new product. In the course of this research the research methodology adopted were the primary method of data collection through the use of q...Continue Reading »

  50 pages |  332 engagements | 

• 751. SIGNIFICANCE OF PERSONAL SELLING IN THE MARKETING OF DETERGENT..

  » ABSTRACT The main objective of this project was to determine the extent to which personal selling is understood, accepted and adopted by Unilever Nigeria Plc, Benin City. In conducting this research, information were gathered from primary and secondary sources like magazines, books and journals. Personal interviews and questionnaires were also used as primary sources. The researcher observed that ...Continue Reading »

  50 pages |  273 engagements | 

• 752. ROLE OF MARKETING IN NIGERIA BANKING SECTOR..

  » CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Financial institutions plays a significant role in the economy of every country in the world. They offer a large and ever expanding number of products and services to the public and private sector such as long and short term loans, annuities, saving accounts, mortgages financial advice and other financial services. Presently, more innovation services and wit...Continue Reading »

  50 pages |  403 engagements | 

• 753. ROLE OF ADVERTISING IN THE SALES OF NIGERIA MADE GOODS..

  » Abstract This research aimed at displaying what roles advertising plays in the sales of Nigeria made goods marketed by Uyi Technical Company have been able to use advertising to meet some of its basic marketing goals such as creating enough awareness and stimulating demand through the arousal of the right appeal to ensure believability, acceptance and reliability of the products. The research was ...Continue Reading »

  50 pages |  330 engagements | 

• 754. NEW PRODUCT DEVELOPMENT TEST MARKETING PROSPECT AND CHALLENGES..

  » CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY New products play several roles for he organization, they help maintain growth and thereby protect the interests of investors, employees, suppliers of the organization. New products help keep the firm competitive in a changing market (Patrick, 1997). The consequence of product development have a direct impact on competitiveness. They mean the di...Continue Reading »

  50 pages |  342 engagements | 

• 755. MARKETING STRATEGIES AS A TECHNIQUE FOR PROFIT MAXIMIZATION IN MANUFACTURING ENT...

  » ABSTRACT This research examined marketing strategies as techniques for profit maximization in a manufacturing enterprise (A survey of Guinness Nigeria Plc, Benin City). Many firms do not deem it fit to develop marketing strategies for manufacturing enterprise there by resulting in many products failures in the market. In view of this, the act of undertaking this research is to examine how marketin...Continue Reading »

  50 pages |  330 engagements | 

• 756. MARKETING OF PETROLEUM PRODUCTS..

  » ABSTRACT This project is aimed at examining how petroleum products are marketed and the problems associated in doing so. The objectives of this work among others are to examine if petroleum products in Benin depot are adequately to be distributed to sales outlet, and if favourism and corruption affect the distribution of these products. To resolve these contention issues, data were collected throu...Continue Reading »

  50 pages |  377 engagements | 

• 757. INFLUENCE OF PRICING STRATEGY ON THE SALES OF NEW PRODUCT..

  » ABSTRACT This project aims at examining pricing strategy and profit planning as a general phenomenon in an organization that needs urgent attention especially the profit making organization. This study is mainly focused on whether effective pricing policy rely more on the estimate of likely demand than knowledge of lost in order to make a logical profit planning decision in a manufacturing company...Continue Reading »

  50 pages |  301 engagements | 

• 758. IMPORTANCE OF PRODUCT LIFE CYCLE IN MARKETING ORGANIZATION

  » ABSTRACT The importance of the product life cycle in marketing cannot be over emphasized. The rate of product failure in marketing is alarming amount 50% of products introduce failed and the one major contributing factor is the introduction of the product at a wrong time. When the product that has the prospect of success is introduced at a point of market saturation, it is bound. This project is t...Continue Reading »

  50 pages |  393 engagements | 

• 759. IMPACT OF SALES PROMOTION ON THE MARKETING OF SOFT DRINKS..

  » ABSTRACT The main objective of this project was to determine the extent to which sales promotion is understood, accepted and adopted by 7 up bottling company, Benin City. In conducting the research, information was gathered from secondary source like books and journals. Personal interviews and questionnaire were also used as primary sources. The researcher observed that sales promotion stimulates ...Continue Reading »

  50 pages |  378 engagements | 

• 760. IMPACT OF ADVERTISING ON THE PURCHASE OF ETISALAT RECHARGE CARDS..

  » ABSTRACT This research work identified and analyzed the impact of advertising on the purchase of Etisalat recharge cards, a case study of Auchi Metropolis. Information were gathered through primary and secondary sources. The analysis and test were carried out in reliable statistical techniques such as frequency distribution table and the use of a chi square, null hypothesis, alternate hypothesis a...Continue Reading »

  50 pages |  322 engagements |