MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

• 761. THE EFFECTS OF PACKAGING ON SALES OF CONSUMER PRODUCT..

  » ABSTRACT This project work focuses on effect of packaging on sales of consumer product with survey of Guinness Nigeria Plc, Benin City. It is aimed at assessing the impact of packaging involved branding a product cover either for enhancing appearance or for preservative purpose. The researches of this work include determine the role of packaging on the firm‘s market value and how packaging a...Continue Reading »

  50 pages |  355 engagements | 

• 762. EFFECT OF MARKETING PLANNING ON THE PERFORMANCE OF SERVICE ORGANIZATION..

  » ABSTRACT This research study outlined the effect of Marketing Planning a performance services organization. Suggest possible remedies to correct some of the difficulties encountered in the course of carry out marketing planning the research methods used for data collection were mainly questionnaires and personal interview which are both primary sources, in addition to these research was the second...Continue Reading »

  50 pages |  316 engagements | 

• 763. STRATEGIC MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN...

  » ABSTRACT Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried out on the strategic marketing planning as a means of achieving increased, market share in competitive market. (A case study of Nigerian Breweries Plc Aba). In this research, we have tr...Continue Reading »

  50 pages |  -1 engagements | 

• 764. AN APPRAISAL OF THE DISTRIBUTION STRATEGIES OF ICE CREAM FIRM..

  » ABSTRACT The primary purpose of this study which is on appraisal of distribution strategies of Ice Cream firms is to identify the problem encountered by the firms in distributing its products. Chi Square distributing technique was used as statistical tool in analyzing the data collected from the field. In the course of carrying out this research, the researcher found out that the high price of the...Continue Reading »

  50 pages |  337 engagements | 

• 765. AN EVALUATION OF SALES PROMOTION IN INCREASING THE LEVELS OF NETWORK PATRONAGE I...

  » ABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of making sales. This study was in the main time, exploratory and descriptive. Data were collected on source specific objective adopted for the resources. Data collection method employed primary sources eg per...Continue Reading »

  50 pages |  299 engagements | 

• 766. AUTOMATIC IN BUSINESS ORGANIZATION..

  » ABSTRACT The role of management for any business enterprise is to maximize their shareholder, decrease the level of labour and maximize profit. In view of this, the implementation and application of automation in the running of the business is a necessity owing to the fact that this era is in the process of technological advancement. In the bid to achieve the objective of this research work, this ...Continue Reading »

  50 pages |  344 engagements | 

• 767. EFFECTS OF JOB SATISFACTION ON EMPLOYEE PERFORMANCE..

  » CHAPTER ONE 1.0 INTRODCUTION 1.1 BACKGROUND OF THE STUDY Employee performance is the factor that leads to job satisfaction. It is important to increase employee and job satisfaction among employees. The complexity in operations and functions requires that whether of public or private sector, we have to put in place appropriate organization techniques and managerial skill to facilitate job satisfac...Continue Reading »

  50 pages |  317 engagements | 

• 768. THE EFFECT OF TEST MARKETING ON PRODUCT INNOVATION..

  » ABSTRACT This research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry limited at Onitsha. The term test marketing on product innovation is a great importance to any profit oriented organization which engages itself in the activity of production on chemical or good and rendering of some useful services to customer. Most organizations, ...Continue Reading »

  50 pages |  488 engagements | 

• 769. GUERRILLA MARKETING FOR IMPROVING PERFORMANCE OF MARKETING OF HOTEL SERVICES IN ...

  » ABSTRACT The concept of Guerrilla marketing subsumes a set of different innovative and creative approach to marketing in today’s marketplace warfare. It aims principally at gaining large effect with a small budget through surprise and diffusion effects. Although the instruments are more and more often applied by today’s practitioners, there is barely scientific discussion about the con...Continue Reading »

  50 pages |  282 engagements | 

• 770. MARKET SEGMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE..

  » ABSTRACT This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or solve their problems. Successful service organization must therefore understand how customers view services and in what ways it presents a different advantage relative to the company’s offering. Therefore the main objective of this study is to determine...Continue Reading »

  50 pages |  -1 engagements | 

• 771. MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN NIGERIA

  » ABSTRACT Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried out on the strategic marketing planning as a means of achieving increased, market share in competitive market. (A case study of Nigerian Uniliver Plc Aba). In this research, we have tre...Continue Reading »

  50 pages |  -1 engagements | 

• 772. MARKETING RESEARCH AS A INSTRUMENT FOR INCREASED PROFITABILITY IN SERVICE COMPAN...

  » ABSTRACT This study examines marketing research as a Instrument for increased profitability in service company taking Ogechikammer Company Ebonyi State as a case study. Marketing research can be seen as the application of the scientific method of inquiry in helping marketers to better understand and define their problems and find appropriate solution to them some of the objectives of the study inc...Continue Reading »

  50 pages |  -1 engagements | 

• 773. MARKETING STRATEGY FOR AIRLINES..

  » ABSTRACT The misconception have prompted the researcher to focus his attention on the issue with particular reference to marist poultry as a case study. Therefore this work have developed to tactically look into practices with a view to determine the reality of such misconceptions. Chapter one give insight into the purpose of the study. Literatures were reviewed in chapter two in order to expantia...Continue Reading »

  50 pages |  -1 engagements | 

• 774. STRATEGIES FOR INTRODUCTING A NEW PRODUCT IN THE MARKET..

  » ABSTRACT The research work was on a study of how is introduce a new product in the market. The main objective was to determine whether the strategies used to introduce cristolys cough expectorant in Enugu was effective or not. Both primary and secondary data were collected to solve the research problem. The population study comprised the consumer and personnel of Encristo pharmaceutical company li...Continue Reading »

  50 pages |  -1 engagements | 

• 775. PROMOTION AS A STRATEGY OF MANUFACTURES TOOLS FOR CONSUMERS LOYALTY..

  » ABSTRACT This project is designed to give an insight on the influence of sales promotion on consumers loyalty with reference to makeguns table wate, water, okigu imo state. Based on the above purpose, some literatures were reviewed to enlighten on the meaning of sales promotion, on the meaning of sales promotion, including the steps necessary for its initiation an adoption. More concise and compre...Continue Reading »

  50 pages |  -1 engagements | 

• 776. RELEVANCE OF MARKETING INFORMATION SYSTEM IN THE ACHIEVEMENT OF ORGANIZATIONAL O...

  » ABSTRACTRelevance of marketing information system in the achievement organizational objective is focus of the research study Nigeria Bottling Company (NBC) Owerri a case study, special interest is cede on the view of management and staff o the organization of role of marketing information system (MIS) in (NBC) and also effect on the function of the organization from planning, organizing to decisio...Continue Reading »

  50 pages |  -1 engagements | 

• 777. SALES PROMOTION: A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER...

  » ABSTRACT This topic sales promotion: a tool for achieving customer brand loyalty in the table water industry was conducted to investigate the extent of relationship between effective sales promotion and customer satisfaction in the table water industry. However, to achieve the goal of the study, the survey research design was used to study the organization where 70 questionnaires were administered...Continue Reading »

  50 pages |  -1 engagements | 

• 778. SOLVING UNEMPLOYMENT PROBLEM THROUGH THE ESTABLISHMENT OF SMALL SCALE INDUSTRIES...

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY The small scale industries (SSIs) form the bedrock of the economic growth in every nation. No country achieves a viable economic growth and development without the establishment of small scale business firms. They have always been in the forefront of development strategies. Nigeria’s quest for development must be hinged on industrializ...Continue Reading »

  50 pages |  308 engagements | 

• 779. STRATEGIC MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN...

  » ABSTRACT Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried out on the strategic marketing planning as a means of achieving increased, market share in competitive market. (A case study of Nigerian Breweries Plc Aba). In this research, we have tr...Continue Reading »

  50 pages |  335 engagements | 

• 780. THE APPLICATION OF MARKETING CONCEPT IN THE NIGERIA PUBLIC SECTOR COMPANY..

  » ABSTRACT Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service Company have been posing serious problems to the service operators. This is because of the competitive nature and the increase in the number of services industries. The objective of this paper is to examine the application of marketing concept in the b...Continue Reading »

  50 pages |  300 engagements |