MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

• 801. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE OF COMMUNICA...

  » ABSTRACT The purpose of this study is to highlight the strategy on how different product enhance sales performance in communication industries especially (GLO NIG LTD) and the general public. The most obvious problems of telecommunication service like GLO (NIG) LTD is how to provide effective service to the nation has been yearning for an improved telecommunication service for a long period of tim...Continue Reading »

  65 pages |  382 engagements | 

• 802. THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANISATION. (A CASE ...

  » ABSTRACT The project work deals with the impact of personal selling on the sales volume of an organisation and an attempt is made to have an insight into Unilever Nigeria Plc Kaduna branch. The study centers on finding out the extent which the tool has a positive effect on sales volume of the organisation. The personal selling effort is responded to favourably by the consumers and company distribu...Continue Reading »

  65 pages |  458 engagements | 

• 803. THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE INDUSTRY ...

  » ABSTRACT This project work titled “The Impact of Market Segmentation and Product Positioning On Banking Service” with reference to United Bank for Africa Plc Ahmadu Bello way Kaduna. Contains six chapters. It a body of knowledge in the field of business, that marketing concept which are applied in the manufacturing industry are applicable in the banking sector. The focus of this projec...Continue Reading »

  65 pages |  475 engagements | 

• 804. THE EFFECTS OF PHYSICAL DISTRIBUTION ON SALES OF CONSUMABLE GOODS (A CASE STUDY ...

  » ABSTRACT This research work is on the effect of physical distribution on the sales of consumable goods. case Study of UAC Nigeria Limited. undertaken to ascertain the benefit and positive impact of physical distribution in marketing of consumer goods. This study examined the physical distribution activities of UAC Nigeria Limited and its effectiveness in promoting organization profitability and co...Continue Reading »

  65 pages |  404 engagements | 

• 805. STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN COMMERCIAL BANK...

  » TABLE OF CONTENTS Title Page i Declaration ii Certification iii Dedication iv Acknowledgment v Table of Contents vi Abstract vii CHAPTER ONE: INTRODUCTION 1.1 Background to the Study 1 1.2 Statement of the Problem 3 1.3 Research Questions 3 1.4 Objective of the Study 4 1.5 Significance of the Study 4 1.6 Statement of Hypothesis 5 1.7 Scope of the Study 6 1.8 Definition of Terms 6 CHAPTER TWO: LITE...Continue Reading »

  65 pages |  389 engagements | 

• 806. ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES. (A Case Study Of Ideal...

  » ABSTRACT A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions. In another word, MIS is a structure of people, equipment and procedure to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision ma...Continue Reading »

  65 pages |  541 engagements | 

• 807. IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCT ...

  » TABLE OF CONTENT Title page i Declaration ii Approval page iii Dedication iv Acknowledgement v Abstract vii Table of Content viii CHAPTER ONE General Introduction 1.1 Introduction 1 1.2 Background of the study 3 1.3 Statement of the problem 4 1.4 Objective or purpose of study scope of the study 6 1.5 Scope of the Study 7 1.6 Definition of Terms 7 1.7 Limitation 10 CHAPTER TWO Literature Review 2.1...Continue Reading »

  65 pages |  842 engagements | 

• 808. EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES INDUSTRY

  » CHAPTER ONE 1.0 INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied consumer needs and wants, and this develops goods and services tailored towards filling up and satisfying ...Continue Reading »

  65 pages |  323 engagements | 

• 809. EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

  » CHAPTER ONE Introduction 1.1 Background of the Study Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels or think about other variables of the marketing mix. Production and marketing of goods and services make room for pricing placement and product...Continue Reading »

  65 pages |  312 engagements | 

• 810. AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN ...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Market segmentation is a vital issue in marketing strategy. Therefore, marketing segmentation is the sub dividing of a market into district subset of customers where any subsets may conceivably be selected as a target to be reaching with a district marketing mix. Kotler (2008) opines that market is a place or a geographical area where buyers and...Continue Reading »

  65 pages |  334 engagements | 

• 811. MARKET SEGMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE

  » ABSTRACT This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or solve their problems. Successful service organization must therefore understand how customers view services and in what ways it presents a different advantage relative to the company’s offering. Therefore the main objective of this study is to determine...Continue Reading »

  50 pages |  506 engagements | 

• 812. MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN NIGERIA

  » ABSTRACT Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried out on the strategic marketing planning as a means of achieving increased, market share in competitive market. (A case study of Nigerian Uniliver Plc Aba). In this research, we have tre...Continue Reading »

  50 pages |  426 engagements | 

• 813. MARKETING RESEARCH AS A INSTRUMENT FOR INCREASED PROFITABILITY IN SERVICE COMPAN...

  » ABSTRACT This study examines marketing research as a Instrument for increased profitability in service company taking Ogechikammer Company Ebonyi State as a case study. Marketing research can be seen as the application of the scientific method of inquiry in helping marketers to better understand and define their problems and find appropriate solution to them some of the objectives of the study inc...Continue Reading »

  50 pages |  360 engagements | 

• 814. MARKETING STRATEGY FOR AIRLINES

  » ABSTRACT The misconception have prompted the researcher to focus his attention on the issue with particular reference to marist poultry as a case study. Therefore this work have developed to tactically look into practices with a view to determine the reality of such misconceptions. Chapter one give insight into the purpose of the study. Literatures were reviewed in chapter two in order to expantia...Continue Reading »

  50 pages |  389 engagements | 

• 815. STRATEGIES FOR INTRODUCTING A NEW PRODUCT IN THE MARKET

  » ABSTRACT The research work was on a study of how is introduce a new product in the market. The main objective was to determine whether the strategies used to introduce cristolys cough expectorant in Enugu was effective or not. Both primary and secondary data were collected to solve the research problem. The population study comprised the consumer and personnel of Encristo pharmaceutical company li...Continue Reading »

  50 pages |  393 engagements | 

• 816. PROMOTION AS A STRATEGY OF MANUFACTURES TOOLS FOR CONSUMERS LOYALTY

  » ABSTRACT This project is designed to give an insight on the influence of sales promotion on consumers loyalty with reference to makeguns table wate, water, okigu imo state. Based on the above purpose, some literatures were reviewed to enlighten on the meaning of sales promotion, on the meaning of sales promotion, including the steps necessary for its initiation an adoption. More concise and compre...Continue Reading »

  50 pages |  382 engagements | 

• 817. RELEVANCE OF MARKETING INFORMATION SYSTEM IN THE ACHIEVEMENT OF ORGANIZATIONAL O...

  » ABSTRACT Relevance of marketing information system in the achievement organizational objective is focus of the research study Nigeria Bottling Company (NBC) Owerri a case study, special interest is cede on the view of management and staff o the organization of role of marketing information system (MIS) in (NBC) and also effect on the function of the organization from planning, organizing to decisi...Continue Reading »

  50 pages |  305 engagements | 

• 818. SALES MANAGEMENT IN THE BREWERY INDUSTRY

  » ABSTRACT The research was carried out as a result of some of the following problems.Sales people represent their company to the outside world, consequently, opinion of a company and its product are formed often from impression left by the sales force. Decreasing time for face to face selling and times is always limited. In order to solve these problems, research question (questionnaires) were serv...Continue Reading »

  50 pages |  354 engagements | 

• 819. SALES PROMOTION: A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER...

  » ABSTRACT This topic sales promotion: a tool for achieving customer brand loyalty in the table water industry was conducted to investigate the extent of relationship between effective sales promotion and customer satisfaction in the table water industry. However, to achieve the goal of the study, the survey research design was used to study the organization where 70 questionnaires were administered...Continue Reading »

  50 pages |  520 engagements | 

• 820. SALES PROMOTION IN INCREASING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMS IN...

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY People often confuse sales promotion with broader term, “promotion” but sates promotion is one of the promotional toots. Promotion consist of advertising, personal selling direct marketing, all term to communication, the advantage of the firm’s goods and services to it’s customer. Promotion is one of the four “P...Continue Reading »

  50 pages |  363 engagements |