MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

• 1081. THE EFFECTIVENESS OF PUBLIC RELATIONS IN SERVICE INDUSTRIES (A CASE STUDY OF EN...

  » ABSTRACT The purpose of this study was to know the effectiveness of public relations in service industries. A case study of the Enugu state university of science and Technology (ESUT) Enugu. To guide this study, three hypotheses were formulated. A review of related literature was done to expose the researcher to what has already been done to ensure solid conclusion for the study. A structural ques...Continue Reading »

  76 pages |  340 engagements | 

• 1082. THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT (A CASE STU...

  » ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such as displays, shows, exhibition, demonstration and vari...Continue Reading »

  66 pages |  -1 engagements | 

• 1083. THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT (A CASE STU...

  » ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such as displays, shows, exhibition, demonstration and vari...Continue Reading »

  76 pages |  375 engagements | 

• 1084. THE IMPACT OF ADVERTISING IN THE MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS...

  » ABSTRACT This research was carried to find out the “impact of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study. We tried to find out the advertising strategies employed by the organization and it’s impact to the organization. The research was conducted with the oral interviews and questionnaire. From the study we found ...Continue Reading »

  76 pages |  304 engagements | 

• 1085. THE IMPACT OF ADVERTISING ON SALE OF MOBILE PHONE IN ENUGU METROPOLIS..

  » TABLE OF CONTENTS Title page ii Certification iii Dedication iv Acknowledgement v List of table and figures vi Table of content vii CHAPTER ONE: Introduction 1 1.1 Background of study 1 1.2 Statement of the problem 2 1.3 Objectives of the study 4 1.4 Significance of the study 5 1.6 Scope of the study 5 1.6 Limitation of the study 6 CHAPTER TWO Literature Review 7 2.1 Marketing & marketing mana...Continue Reading »

  76 pages |  -1 engagements | 

• 1086. THE IMPACT OF ADVERTISING ON SALES OF MOBILE PHONE IN ENUGU METROPOLIS (A CASE S...

  » ABSTRACT This study is intended to find out the impact of Advertising on the sales of mobile phone in Enugu metropolis. This include investigating whether Advertisement help’s in the sales of mobile phone and also know whether advertising is necessary in making telephone user to be aware of telecommunication services, in terms of moral, ethnics and norms in the advertisement of telecommunica...Continue Reading »

  76 pages |  282 engagements | 

• 1087. THE IMPACT OF MARKETING LOGISTICS ON CORPORATE PROFITABILITY IN THE BREWERY INDU...

  » ABSTRACT The study as the impacts of marketing logistics on the corporate profitability in the industry a ( case study of NBPLC,ENUGU IC) was carried out with the following objectives: To determine if consumers are satisfied with the marketing logistics strategies adoptioned by Nigeria brewery plc Enugu. To offer solutions and suggestion on how to tackle and alleviate distribution problems identif...Continue Reading »

  66 pages |  335 engagements | 

• 1088. THE IMPACT OF MODERN PACKAGING ON PRODUCT SALES IN COSMETICS INDUSTRY (A CASE ST...

  » ABSTRACT This project work was designed to study the impact of modern packaging on product sales in the cosmetics industry. It is the aim of this research work to find out if product packaging (modern) increases sales or not. This research work have five chapters. Chapter one contains the general discussion to state the problems to be studied and why this study was carried out, the scope and limit...Continue Reading »

  66 pages |  -1 engagements | 

• 1089. THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE (A ...

  » ABSTRACT The importance of personal selling can not be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A study of Milo. The objective, the study among other things include: To find out whether personal selling strategy adopted in the marketing of Milo has any significance impact on the sales volume of the product. To determine...Continue Reading »

  66 pages |  602 engagements | 

• 1090. THE IMPACT OF PROMOTION ON CONSUMER PATRONAGE OF PHARMACEUTICAL COMPANIES (A CAS...

  » TABLE OF CONTENTS Cover Page Title Page Certification Dedication Acknowledgment Abstract Table of Content Chapter One: Introduction 1.1 Background of the Study 1.2 Statement of the Problem 1.3 Objectives of the Study 1.4 Research Questions 1.5 Research Hypotheses 1.6 Significance of the Study 1.7 Scope of the Study 1.8 Limitation of the Study 1.9 Definition of Terms Chapter Two: Review of Related ...Continue Reading »

  66 pages |  454 engagements | 

• 1091. THE IMPORTANCE OF BRANDING IN THE MARKETING OF UNILEVER PRODUCTS IN ENUGU STATE.

  » ABSTRACT This research work examined the importance of Branding in the marketing of Unilever products with special reference to Toiletries such as soap and toothpastes. The study made use of primary and secondary data primary data was sourced from questionnaire and oral interview while secondary data came from textbooks, magazines, newspapers and journals. The research instrument used in gathering...Continue Reading »

  66 pages |  -1 engagements | 

• 1092. THE IMPACTS OF ADVERTISING ON THE MARKETING OF HOTELSERVICES IN ENUGU METROPOLIS...

  » ABSTRACT This study is intended to find out the impact of Advertising on the Marketing of hotel services in Enugu metropolis. This include investigation whether Advertisement helps hotels in creation of public image also to know whether advertising is necessary in making customer to be aware of hotel service in term of moral, ethnics and norms in the advertisement of hotel services furthermore, th...Continue Reading »

  66 pages |  296 engagements | 

• 1093. THE MARKETING OF EDUCATIONAL SERVICE (A CASE STUDY OF IMT ENUGU)

  » ABSTRACT This project is on the marketing of educational programme of tertiary institutions. A case study of the institute of management and technology (IMT), Enugu. The major objective of the study was to determine the extent of effectiveness which IMT has attained I the marketing of its educational service. The populations studied comprised of student personnel and employers of IMT graduates pri...Continue Reading »

  66 pages |  411 engagements | 

• 1094. THE MARKETING PROBLEM PROSPECTS OF THE FIVE STAR HOTELS IN ENUGU METROPOLIS (A ...

  » TABLE OF CONTENT TITLE PAGE II APPROVAL PAGE III DEDICATION IV CHAPTER ONE INTRODUCTION 1 1.1 BACKGROUND OF THE STUDY 1 1.2 STATEMENT OF THE PROBLEM 4 1.3 OBJECTIVE OF THE STUDY 5 1.4 FORMULATION OF HYPOTHESIS 6 1.5 SIGNIFICANCE OF THE STUDY 7 1.6 SCOPE OF THE STUDY 8 1.7 DEFINITION OF TERMS 9 CHAPTER TWO 2.0 LITERATURE REVIEW 11 2.1 MARKETING OF SERVICE: AN OVER VIEW 11 2.2 CHARACTERISTICS OF SER...Continue Reading »

  76 pages |  304 engagements | 

• 1095. THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL IN ENUGU METROPOLIS (A ...

  » ABSTRACT This study focuses on the marketing problems and prospects of fire star hotel in Enugu metropolis “A case study of Nike lake Resort hotel”. The main purpose was to find out among other things the following: To examine if the promotional strategies used by the hotel lead to increase in customer awareness. To determine if the quality of services rendered by the hotel will lead t...Continue Reading »

  76 pages |  565 engagements | 

• 1096. .THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE BREWERY INDUSTRY (A CA...

  » ABSTRACT The research is on the practices of corporate social responsibilities in the Brewery industry. (A case study of the Nigerian Breweries Plc Ama Enugu). Primary and secondary data were collected to solve the research problem. Questionnaires were used as research instrument. The population of the study comprised the customers, management and relevant staff of Nigerian Breweries Plc in Enugu ...Continue Reading »

  76 pages |  24 engagements | 

• 1097. THE ROLE OF ADVERTISING ON THE MARKETING OF SUITCASE IN ENUGU METROPOLIS (A CA...

  » ABSTRACT This research topic was on the role of advertising in the sales of a new product in Enugu metropolis using maters of Jumatex suitcase Some objectives at this studies are: 1. To determine the extent customer pushes action of Jumatex suitcase being included by advertising. 2. To determine the role of advertising in increasing the profitability of the company. 3. To determine the import of a...Continue Reading »

  76 pages |  334 engagements | 

• 1098. THE ROLE OF NIGERIA EXPORT PROMOTION COUNCIL (NEPC) IN EXPORT PROMOTION IN NIGER...

  » ABSTRACT This study centered on the Role of Nigerian Export Promotion Council (NEPC) in Export Promotion in Nigeria. The purpose was to establish the extent to which this organization has succeeded in promoting non oil export in Nigeria. The entire population of forty three (43) respondents of NEPC, Enugu Zonal Office were all investigated. Apart from secondary data obtained from literature review...Continue Reading »

  76 pages |  450 engagements | 

• 1099. THE ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE: A CASE S...

  » TABLE OF CONTENT Title page Approval page Dedication Acknowledgement Preface Table of Contents CHAPTER ONE: INTRODUCTION Background to the study Statement of problem Working Definition Objective of the study Definition of terms Significance of the study Limitation of the study CHAPTER TWO: REVIEW OF RELATED LITERATURE CHAPTER THREE: DESIGN OF THE STUDY Source of data Population of the study Sample...Continue Reading »

  76 pages |  -1 engagements | 

• 1100. THE ROLE OF PUBLIC RELATIONS IN IMPROVING THE IMAGE OF TERTIARY INSTITUTIONS IN ...

  » ABSTRACT The purpose of this study was to appraise public relations activities in tertiary institutions, a case study of the Institute of Management and Technology (IMT) Enugu. The objective of this study is to appraise the public relations activities of the Institute of Management and Technology (IMT) Enugu on the image of the institution and to examine the level of students, staff and management...Continue Reading »

  76 pages |  317 engagements |