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MARKETING PROJECT TOPICS AND RESEARCH MATERIALS


  • 1481. AN EXAMINATION OF POTENTIAL BENEFITS AND CONSTRAINTS ASSOCIATED WITH SMALL BUSIN...

    » EXECUTIVE SUMMARY Small business development is a crucial source of employment and growth within any economy and the emergence of the Internet and ecommerce is evolving as a potentially key facilitator of sustained development for many small firms.The main purpose of this study is to examine the potential benefits and constraints associated with small business use of e commerce. The project firstl...Continue Reading »

    76 pages |  382 engagements | 

  • 1482. THE SIGNIFICANCE OF PRODUCT QUALITY ON DEMAND FOR INDUSTRIAL PRODUCTS

    » TABLE OF CONTENTS Title Page Certification Dedication Acknowledgement Abstract Table of Content CHAPTER ONE 1.0 Introduction 1.1 Background of the Study 1.2 Research Problem 1.3 Objective of the Study 1.4 Scope of the Study 1.5 Significance of the Study 1.6 Statement of Hypothesis 1.7 Operational Definition of Essential Terms CHAPTER TWO 2.1 Historical Background of Product Quality 2.2 Product Qua...Continue Reading »

    53 pages |  428 engagements | 

  • 1483. THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS

    » ABSTRACT Over the years, major changes have come into effect to improve the agricultural marketing system. Many institutions such as, the regulated market, marketing board co operative marketing institution, warehousing co operative etc have been established primarily to aid the farmers. However, various studies indicated that modernization in agricultural marketing could not jeep pace with the te...Continue Reading »

    64 pages |  382 engagements | 

  • 1484. THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

    » CHAPTER ONE 1.1 INTRODUCTION The success of any business organization depends largely on consumer patronage. For any product or services of an organization to be suitable, it need to be communicated to the consumer. Not wit the product or services, are communicated to consumer, their existence cannot be recognized, hence patronage may not be realized. Organization promote their good and service to...Continue Reading »

    65 pages |  371 engagements | 

  • 1485. THE EFFECTS OF CONSUMERISM IN MARKETING FAKE/COUNTERFEIT DRUGS IN NIGERIA

    » CHAPTER ONE INTRODUCTION Consumerism is a phenomen on that is limited to the relationship of markets with their consumers.It is a term that have various meaning depending on who is directly involved. But to the consumers himself , it is an organized movement of consumers, government and concerned citizens aimed at protecting them from practices that infringe upon their rights . Generally, consumer...Continue Reading »

    65 pages |  336 engagements | 

  • 1486. THE RELEVANCE OF PACKAGING AND BRANDING ON MARKETING PRODUCTIVITY OF LOCALLY MAD...

    » ABSTRACT This study sought to determine the effects of packaging and branding on marketing productivity of Local made products with kingmos paints Ltd, Uyo take as the focal point of study. A descriptive research was conducted and a judgmental sampling technique was used to select thirty (30) staff of the company. However, only twenty six (26) responded to the questionnaire Research question were ...Continue Reading »

    76 pages |  371 engagements | 

  • 1487. MARKETING RESEARCH AND IT'S IMPORTANCE IN THE NIGERIAN BANKING INDUSTRY

    » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY Marketing has been defined differently by different scholors, researcher. These definition are according to the researcher background and series of researcher made by them. Marketing is also defined as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges t...Continue Reading »

    64 pages |  866 engagements | 

  • 1488. IMPACT OF CUSTOMER RETENTION ON BUSINESS PERFORMANCE

    » ABSTRACT As customers are the backbone of any business, firms without customers would not be able to sustain their performance. This is because such firms are believed to have no revenues, no profits and therefore no market value. Accordingly, managing customers is deemed to be very crucial business agenda in which the key focus has been switched in recent years from attracting new customers to pr...Continue Reading »

    53 pages |  315 engagements | 

  • 1489. MARKETING CONCEPT AND IT'S APPLICATION IN CUSTOMER SERVICES.

    » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY To stay in business entails continuous business transaction between a company and its various customers. much is involved in achieving a big term survival needs.Customers patronage is one of the major ingredients for a company’s long existence .patronage is one of the major ingredients for company’s long existence .patronage from...Continue Reading »

    76 pages |  -1 engagements | 

  • 1490. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN THE MARKETING OF INDUSTRIAL ...

    » CHAPTER ONE INTRODUCTION1.1 BACKGROUND TO THE STUDYUdeagha, I. (1999, 227), defined personal selling as a process of conversing the sale of a company products or service by salesman or woman, it is a dynamic process involving direct contract between the seller of a product or services and the prospective buyers through oral or face to face or telephone discussion or written mail exchange of ideas ...Continue Reading »

    65 pages |  459 engagements | 

  • 1491. THE EFFECT OF MARKETING PROMOTION ON THE EFFICIENCY OF BANKS

    » CHAPTER ONE INTRODUCTION1.1 BACKGROUND OF THE STUDY The Nigerian banking sector has changed tremendously since the introduction of the structural adjustment programme (SAP) on July 1996. Prior to this time, opening new bank were stringent. Banks were not only few and fair between competitor. The central bank of Nigeria (CBN) fixed minimum and maximum lending and interest rates.Since the new existi...Continue Reading »

    64 pages |  338 engagements | 

  • 1492. THE IMPACT OF SALES PROMOTION ON CUSTOMER'S LOYALTY IN THE NIGERIAN TELECOMMUNIC...

    » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Every firm aims to make profit. It is generally agreed that one of the keys to making profit is boosting sales. To boost sales, a substantial number of customers must choose one’s product over and above that of its competitors on a substantial number of occasions. One of the surest way of ensuring this happens is to cultivate brand loy...Continue Reading »

    76 pages |  -1 engagements | 

  • 1493. THE IMPACT OF JOB SATISFACTION ON SALES TEAM PRODUCTIVITY

    » CHAPTER ONE INTRODUCTION1.0 BACKGROUND TO THE STUDYIt is assumed that when one is having high organizational commitment, he is very loyal and when he has job involvement he becomes dedicated to his job. The work of Hortzberg (1966) has set the tone of researching in the determination of what makes a sales team satisfied in the workplace and the implications of satisfaction and dissatisfaction for ...Continue Reading »

    65 pages |  419 engagements | 

  • 1494. THE EFFECT OF ADVERTISING ON CONSUMER'S ACCEPTABILITY OF NEW PRODUCT.

    » CHAPTER ONE INTRODUCTION1.1 BACKGROUND OF THE STUDY Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Advertising as one of the key promo tools plays a very important and crucial role in ensuring new product acceptance in the prospective target market. Advertising has been defined as any paid form of non personal presentation of ideas, go...Continue Reading »

    65 pages |  -1 engagements | 

  • 1495. E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

    » CHAPTER ONE INTRODUCTIONSmall scale businesses in Nigeria play a very vital role in the development of its economy. Over the years various policies both from the government and some of the private sector actors have been developed to create enabling environments for these small scale businesses to thrive. However the challenges linger. Some of these challenges have been highlighted by many authors...Continue Reading »

    53 pages |  361 engagements | 

  • 1496. EXPERIENTIAL MARKETING STRATEGY AND CUSTOMER LOYALTY IN THE NIGERIAN TELECOMMUNI...

    » CHAPTER ONE INTRODUCTION1.1 Background to the StudyConsumers are not just willing to buy products, but are ready to experience them and some will go so far that they will help companies build them. Therefore, experience is a central element of the life of today’s consumer (Schmitt, 2003). Experience occurs as a result of encountering through things and thus, experience is the stimulation of ...Continue Reading »

    53 pages |  341 engagements | 

  • 1497. IMPACT OF PRODUCT BRANDING ON SALES PERFORMANCE IN THE NIGERIAN BREWERY INDUSTRY

    » INTRODUCTION 1.1 BACKGROUND TO THE STUDYBrands and branding are by no means a new phenomenon, neither for academics nor the business world. It is possible to trace back the use of brands to the Stone Age, when hunters used weapons of specific “brands” to succeed in the hunt Almquist and Roberts: (1995). It was during the 16th century, however, that brands similar to those we see today ...Continue Reading »

    53 pages |  386 engagements | 

  • 1498. BUILDING RELATIONSHIPS MARKETING THROUGH ONLINE MARKETING COMMUNICATION

    » CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY For several years, a revolution in marketing communication has been developing, that is, traditionally altering the traditional views of advertising and communication media. This revolution is the internet, the massive global network of interconnected packet switched computer network, which as a new marketing medium has the potential to radically ch...Continue Reading »

    65 pages |  362 engagements | 

  • 1499. CONSUMER PERCEPTION TOWARDS BRAND PREFERENCE OF MOBILE PHONE SERVICE PROVIDERS

    » CHAPTER ONE 1.1 BACKGROUND TO THE STUDY 1.2 STATEMENT OF THE PROBLEM Today is the world of inventions and innovations and that lies in a customer who is dynamic and his beliefs, attitude and his satisfaction level. It is needless to affirm that marketing is a new way of thinking about how companies and other organization can develop beneficial change with target customer who is always inclined in ...Continue Reading »

    65 pages |  379 engagements | 

  • 1500. ASSESSING THE LEVERAGE EFFECT OF E-MARKETING ON PERFORMANCE OF COMMERCIAL BANKS

    » CHAPTER ONE 1.1 ... 1.2 STATEMENT OF PROBLEM Marketing is about identifying and meeting human needs profitably (Kotler and Keller, 2004). Making the right decision about change is not always easy, good marketing is no accident, but a result of careful planning and execution (Kotter and Keller, 2004). The influx of new banks in the later eighties and nineties, commonly referred to as the new genera...Continue Reading »

    64 pages |  390 engagements | 

. ABSTRACT, Proposals, Literature Reviews, Aims & Objectives, Methodology, Surveys & Implementations