MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

• 141. THE INFLUENCE OF CULTURE IN CONSUMERS BUYING BEHAVIOR (A CASE STUDY OF OBIANGWU ...

  » CHAPTER ONE 1.0 INTRODUCTION Marketing unlike any other social sciences is entirely concerned with the need and want of people severally and individually. Although different customers belongs to the same market segment. They don not have alike to the characteristics of the product and services would not appeal to then in the degree. Just as income taste an other factors in liness the demand for pr...Continue Reading »

  50 pages |  336 engagements | 

• 142. THE INFLUENCE OF ADVERTISING AND PERSONAL SELLING ON NEW PRODUCT OF COMMERCIAL B...

  » CHAPTER ONE INTRODUCTION Advertising is a particular promotional tool that attracts the greatest controversy as to roles and contributions in social, economic and ethical spines. It is not the only communication tool which organizations utilize in trying to communicate the existence and quality of their products to the potential and/ or prospective buyers but, it is the most commonly used and the ...Continue Reading »

  50 pages |  303 engagements | 

• 143. THE IMPORTANCE OF MARKETING INFORMATION SYSTEM IN NEW PRODUCT DEVELOPMENT

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY. Information and reliable data from the bedrock of any management decision they also from the basis for all the diagnostic and effort of managers from marketing stand point problem can only be anticipated identified analyze and resolved or prevented if accurate and reliable information can be obtained from both reveal and external source. This o...Continue Reading »

  50 pages |  309 engagements | 

• 144. THE IMPACTS OF ADVERTISING ON THE MARKETING PERFORMANCE OF HOTEL SERVICES IN ENU...

  » CHAPTER ONE INTRODUCTION A mere mention of the hotel and catering business will immediately call to our mind to travel industry and tourism, this is due to the functional relationship between the two advertising has contributed a lot to boost a better image of both major and minor hotels. In every part of the world, hotel services provide meals, drinks, attraction, and accommodation etc. To the ge...Continue Reading »

  50 pages |  299 engagements | 

• 145. THE IMPACT OF PRODUCT OF BRANDING ON THE SALES OF CONSUMER PRODUCT.(A CASE STUDY...

  » CHAPTER ONE INTRODUCTION The research work looks at the impact of product innovation on the growth of a firm. This means the yield that comes form innovating products. This impact ranged from high profitability, high sales volume increase, increase in market share and high competitive advantage. This work is divided into five chapters one as the introduction, which reveals the overview of the Nige...Continue Reading »

  50 pages |  263 engagements | 

• 146. THE IMPACT OF PERSONAL SELLING IN THE MARKETING PERFORMANCE PRODUCT (A Case Stud...

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY This research work deals with the impact of personal selling in the marketing performance of industrial product. Personal selling form part of the component of promotion. Other part of the promotion mix are advertising, packaging, public relation, and sales promotion. All the component of promotion help in their individual ways to communicat...Continue Reading »

  50 pages |  279 engagements | 

• 147. THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE SURVIVAL AND GROWTH OF A FIRM (A ST...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY New product development is one of the avenues of enlarging the size of the products portfolio of any organization. A new product one that is new to the company, but not necessary new to the market where the general product may already exist. The introduction of truly innovative products is of race occurrences in Nigeria. The reasons are that most of...Continue Reading »

  50 pages |  287 engagements | 

• 148. THE IMPACT OF MARKETING RESEARCH ON THE MARKETING OF SOFT DRINK IN NIGERIA(A Cas...

  » CHAPTER ONE INTRODUCTION The aim of marketing is to create value for customers and to capture value in returned. The impact of marketing research on the marketing performance of soft drinks industry in Nigeria is to understanding customer needs, create good relationship with the customer understand consumer behaviour and provide efficient satisfaction of consumer as a profit to the firm marketing ...Continue Reading »

  50 pages |  420 engagements | 

• 149. THE STUDY OF THE IMPACT OF RADIO ADVERTISING ON THE MARKETING OF CONSUMERS PRODU...

  » CHAPTER ONE 1.0 INTRODUCTION According to Bryan Alaspa and Ehow contribution writer radio was first broadcasting medium that became, universally popular. It was only a matter of time before advertisers would take advantages of the format. Radio comes of age – the very first broadcast occurred in 1906 courtesy of reginal Fessender. The first commercial radio was broadcast in 1922 from radio s...Continue Reading »

  50 pages |  277 engagements | 

• 150. THE ROLE OF WOMEN ENTREPRENEUR IN BUSINESS DEVELOPMENT IN NIGERIA (A CASE STUDY ...

  » CHAPTER ONE 1.1 INTRODUCTION BACKGROUND OF THE STUDY The real exchange rate and Nigeria agricultural exports one of the most dramatic events in Nigeria over the past decade was devaluation of the Nigeria naira with adoption of a structural adjustment programme (SAP) in 1986. A cardinal objective of the SAP was the restructuring of the production base of the economy with a positive bias for the pro...Continue Reading »

  50 pages |  260 engagements | 

• 151. THE ROLE OF PHYSICAL DISTRIBUTION IN MARKETING OF BEER PRODUCT IN IMO STATE (A C...

  » CHAPTER ONE 1.0 INTRODUCTION Production in deemed not complete until the product reach the consumer in the right quantity at the right place and at the right time in good condition. Owning to the proliferation of the companies in Nigeria, it becomes very essential to have an efficient distribution system so that goods produce get to the consumers. 1.1 BACKGROUND OF THE STUDY Basically the aim of a...Continue Reading »

  50 pages |  313 engagements | 

• 152. THE ROLE OF NEGOTIATION IN ATTAINING PURCHASING OBJECTIVES (A CASE STUDY OF NIGE...

  » CHAPTER ONE 1.0 INTRODUCTION The basic goal of any industrial activity is the development and manufacture of products that can be marked at a profit. This goal is accomplished by the appropriate blending of what many management authorities call the five mis machines, men, Material money and management, material today are the life blood of industry. No industrial organization can operate without th...Continue Reading »

  50 pages |  302 engagements | 

• 153. THE ROLE OF ROAD TRANSPORT NETWORK IN THE MARKETING OF AGRICULTURAL PRODUCT (A C...

  » CHAPTER ONE 1.0 INTRODUCTION The quest of achieve self sufficiency food production is one of the highest priority areas facing most of the world’s today. It is also a problem that threatens to worsen rapidly in the years immediately ahead. On the other hand, problems relating to rural inaccessibility have continued to plague the world, and in particular, Nigeria Agriculture, it is on this ba...Continue Reading »

  50 pages |  235 engagements | 

• 154. THE ROLE OF INFORMATION AND COMMUNICATIONS TECHNOLOGY IN SERVICE DELIVERY IN THE...

  » CHAPTER ONE INTRODUCTION 1.1 Background of the Study The world today is shaped by the advancement in the field of information and communication technology (ICT) the relevance of (ICT) information and communication technology to the development of individuals or organization nations and the entire world cannot be over emphasized (Oyekanmis 2005). Information and communication technology (ICT) is th...Continue Reading »

  50 pages |  337 engagements | 

• 155. THE ROLE OF ADVERTISING IN THE PATRONAGE OF FAST FOOD CENTERS IN ENUGU METROPOLI...

  » CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Advertising is a powerful communication tools used by companies to fulfill their promotional task. It is a promotional tool which its relevance and contribution is social economic and ethical sphere is immeasurable. It is the only communicate the existence of quality of their product to the target audience. It is not only used by profit oriented org...Continue Reading »

  50 pages |  269 engagements | 

• 156. THE RELEVANCE OF PACKAGING IN THE MARKETING OF CONSUMER GOODS IN NIGERIA.(A Case...

  » CHAPTER ONE INTRODUCTION In the world of marketing, packaging of product is a very and vital name of no doubt. Play a significant role in effective marketing of product especially consumer goods. In marketing a consumer is said to be kind and as such, much effort is made to draw the attention of this king to every individual firm. Many firms have confirmed that packaging has been playing and inest...Continue Reading »

  50 pages |  277 engagements | 

• 157. THE RELEVANCE OF NEW PRODUCT DEVELOPMENT ON ATTAINING MARKETING OBJECTIVE OF TAB...

  » CHAPTER ONE INTRODUCTION New product development is not only an essential ingredient in effective marketing but also indispensable is very persuasive. Although in practice it is mostly applied in production of new and better methods in an enterprise operations (process technology) aimed at improving efficiency and effectiveness. The society we found ourselves is in a state of flux and therefore th...Continue Reading »

  50 pages |  297 engagements | 

• 158. THE RELEVANCE OF MARKETING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTUR...

  » CHAPTER ONE 1.0 INTRODUCTION Marketing research is necessary to be conducted in a manufacturing company, from time to time to enhance high service level of the firm. Some of the area in which the manufacturing firm can concentrate, is the product itself, whether it is up to standard, the customers are they really satisfied after making use of the products, to know the level of competition in the t...Continue Reading »

  50 pages |  361 engagements | 

• 159. THE RELATIONSHIP MARKETING ON CUSTOMERS PATRONAGE OF ZENITH BANK PLC, NNEWI

  » CHAPTER ONE INTRODUCTION Background of the Study Relationship marketing is a concept that has gained popularity over the recent years. Companies and banks are beginning to understand the value of creating a relationship with the customers. Consequently, they are now striving to develop meaningful relationship more pro actively. This concept was originally introduced by Leonard Berry in 1983 when h...Continue Reading »

  50 pages |  296 engagements | 

• 160. THE PROBLEMS AND PROSPECTS OF SMALL INDUSTRIES IN NIGERIA(A CASE STUDY OF ALPHA ...

  » CHAPTER ONE INTRODUCTION BACKGROUND INFORMATION OF ALPHA POULTRY FARM The Alpha poultry farm was established in 1995 by chief P.I Emesim A West African school certificate holders. The establishment was as a result of his personal interest in animal husbandry and an urge for financial independence when asked how he came about his poultry farm chief Emesim said he had to carry out a feasibility stud...Continue Reading »

  50 pages |  325 engagements |