MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

• 161. THE RELEVANCE OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST ...

  » CHAPTER ONE 1.0 INTRODUCTION The fast food industry is a product offering as well as service rendering industry. This posed a fundamental challenge for the management of fast food industry, more so that service quality is even more difficult to measure than measuring product quality. The industry is closely linked to the hospitality and health care industry where high quality product or service ca...Continue Reading »

  50 pages |  276 engagements | 

• 162. RELEVANCE OF MARKETING INFORMATION SYSTEM IN THE ACHIEVEMENT OF ORGANIZATIONAL O...

  » CHAPTER ONE INTRODUCTION Marketing information system is the process of gathering information to learn about something that is not fully known. It is also includes all the data, in terms of facts opinions, views, guideline and policies which are necessary to make vital marketing decisions, the data is collected from customer. Competitors company sales forces and other staff. Government sources spe...Continue Reading »

  50 pages |  307 engagements | 

• 163. ROLE OF CAPITAL MARKET IN A DEVELOPING ECONOMY (CASE STUDY OF STOCK EXCHANGE)

  » CHAPTER ONE OVERVIEW OF THE STUDY The capital market is the market for dealings,( that is lending and borrowing ) In long –term loan able fund. The market is a source from which industries obtain its capital for establishment expansion and modernization and from which the government borrows on long term basis for development purpose it offers access to varieties of various instrument that en...Continue Reading »

  50 pages |  268 engagements | 

• 164. SALES MANAGEMENT IN THE BREWERY INDUSTRY(A STUDY OF NIGERIA BOTTLING COMPANY PL...

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY This is the story of a truly successful company with a rich heritages and a great track record of growth and strong performances. Guinnes Nigeria is not only regarded as an icon, African company renowned internationally for its brand of unmatched quality, but also as a company that believes in enriching the communities within which it operat...Continue Reading »

  50 pages |  266 engagements | 

• 165. SALES PROMOTION: A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER...

  » CHAPTER ONE INTRODUCTION Sales promotion is that something extra that arose interest, create a buying desire, sprat off an immediate reaction from customers middlemen or company’s sales forces. It is the name that a is applied to special kinds of sales accelerating activities not necessary class as advertising, personal selling or publicity. It is considered as special selling efforts. It co...Continue Reading »

  66 pages |  258 engagements | 

• 166. SALES PROMOTION ACTIVITIES AS MEANS OF INCREASING PROFIT IN AN ORGANIZATION(A CA...

  » CHAPTER ONE INTRODUCTION Recently, most companies have come to realize the importance of sales promotion, unlike before when organization, would only subject themselves to production to production without making any effort to sell them off. During the time of production, most companies kept on producing products with the hope of selling. To them, they through that as long as the products are avail...Continue Reading »

  50 pages |  284 engagements | 

• 167. SALES PROMOTION IN INCREASING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMS IN...

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY People often confuse sales promotion with broader term, “promotion” but sates promotion is one of the promotional toots.Promotion consist of advertising, personal selling direct marketing, all term to communication, the advantage of the firm’s goods and services to it’s customer. Promotion is one of the four “Ps...Continue Reading »

  50 pages |  -1 engagements | 

• 168. SALES TERRITORIAL MANAGEMENT IN THE BREWERY INDUSTRY (A STUDY OF GUINNESS NIGERI...

  » CHAPTER ONE 1.0 INTRODUCTION There is no gain saying the fact that the survival of every business is anchored in the ability of the sales forces to identify and sell to the customers or buyers what the company has produced and brewery industry is not an exception. A popular slogan in marketing says that “Nothing happens until somebody say something”. There is need for communication, th...Continue Reading »

  50 pages |  -1 engagements | 

• 169. STRATEGIC MARKETING PLANNING AS A TOOLS FOR ACHIVING INCREASE IN MARKET SHARE IN...

  » CHAPTER ONE 1.0 INTRODUCTION How can a business survive and remain in the business world without effective game? How can an organization actualize customer satisfaction which is the economic justification for the existence of any business when appropriate panacea is lacking? Hence strategic marketing is the answer.Marketing is the hallmark around which business strategies revolves on A.I Okafor (1...Continue Reading »

  50 pages |  242 engagements | 

• 170. AN ANALYSIS OF THE IMPORTANCE OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DE...

  » CHAPTER ONE INTRODUCTION Information and reliable data form the bedrock of any management decision. They also form the basis for all the diagnostic and prognostic efforts of managers from marketing stand point, problems can only be anticipated identified analyzed resolved or prevented if accurate and reliable and external sources. This overriding importance of marketing information is so obvious t...Continue Reading »

  50 pages |  251 engagements | 

• 171. THE APPLICATION OF MARKETING CONCEPT IN THE NIGERIA PUBLIC SECTOR COMPANY (A CAS...

  » CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The Banking Company now being the survival of the fittest has posed a lot of competitive problems on the survivors bank, both the old and new generation bank which have forced the marketing concept and its application in order to fight competition favorably and make more profit. Marketing concept, the satisfying need and want of the target is better...Continue Reading »

  50 pages |  231 engagements | 

• 172. THE EFFECT OF COMMUNICATION GAP IN THE ACHIEVEMENT OF ORGANIZATIONAL GOAL(A CASE...

  » CHAPTER ONE INTRODUCTION 1.1. BACKGROUND OF THE STUDY: Communication is a very vital tool in carrying out our day to day activities which makes the saying that if you don’t say here I am nobody will say there you are, unique and outstanding from every business firms world wide today. Everyone needs communication with people around to share experience jobs, frustration, hopes and fears. From ...Continue Reading »

  50 pages |  241 engagements | 

• 173. THE UNIQUENESS AND IMPACT OF COMMERCIAL BANK LENDING ON THE GROWTH OF SMALL-SCAL...

  » CHAPTER ONE 10 INTRODUCTIONS From observation, I have come to the understanding of one general thing in mind set of people (i.e.) whenever the word “small” is mention, the minds of people race to something or a picture not big, less important, not up to standard in nature. This is the same in business, once small scale industry is being mention; people looked down on it, yet forget to ...Continue Reading »

  50 pages |  259 engagements | 

• 174. THE IMPACT OF PRODUCT INNOVATION ON THE GROWTH OF A FIRM (A CASE STUDY OF NIGERI...

  » CHAPTER ONE INTRODUCTION The research work looks at looks at the impact of product innovation on the growth of a firm this means . The yield that comes from innovating products. This impact ranged from high profitability high sales volume increase in market share and high competitive advantage. This work is divided in to five chapters one as the introduction, which reveals the overview of the Nige...Continue Reading »

  50 pages |  231 engagements | 

• 175. THE EFFECTIVE OF MARKETING PROMOTION IN THE SALE OF TEXTILE PRODUCT. (A CASE STU...

  » CHAPTER ONE 1.0 INTRODUCTION The objective of any organisation is to create customers and satisfying them at a profit that is producing goods and service that will satisfy the needs and wants of the customers and making a profit which will help the company to survive, the purpose of any business must lie in the society since a business enterprise is an organ of the society. any business must find ...Continue Reading »

  50 pages |  214 engagements | 

• 176. THE IMPACT OF PRODUCTION QUALITY ON CONSUMER BRAND LOYALTY.(A CASE STUDY OF NIGE...

  » CHAPTER ONE INTRODUCTION Human being has different wants needs, as there are different needs and wants, so their preference and adherences to a particular brand differ.Individual’s differences to a particular brand of goods many occurs as a result of taste, equality, quantity or price. These contribute may occurs be different firm the objective of the firm producing these goods the aims of a...Continue Reading »

  50 pages |  239 engagements | 

• 177. THE IMPACT OF SALES PERSON IN MOTIVATING CONSUMERS BRAND PERFORMANCE FOR BEER PR...

  » CHAPTER ONE INTRODUCTION The era of hard and aggressive selling is gone as most companies have realized that the capacity of organization to survive and prosper the capacity of organizations to survive and prosper depend on their ability to needs and wants. The salesmen bring in the forefront are very good source of finding out the unfulfilled need of customers and coverings some of their companie...Continue Reading »

  50 pages |  274 engagements | 

• 178. THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING PERFORMANCE OF BANKING SERVICE(...

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Product management embraces the task of adjusting the product throughout its life to match the ever changing demands of the market place. Too many organizations make the mistake of thinking that consumers fed and act as they do ad share their wants. The job of managing a product. then is one of constantly monitoring the market and adjusting ...Continue Reading »

  50 pages |  289 engagements | 

• 179. THE EFFECT OF PRODUCT RE-PACKAGING ON THE SALES REVENUE OF COMPANIES (A CASE STU...

  » CHAPTER ONE 1.0 INTRODUCTION GENERAL DESCRIPTION OF THE STUDY Packaging is that part of product and development which relates to the design of the item and to enhance its value to the customer. It is an important part of a product planning and development and therefore important in the total marketing strategy. Packaging involves the activities of designing and producing the container or wrapper f...Continue Reading »

  50 pages |  234 engagements | 

• 180. THE INFLUENCE OF SALES PROMOTION ON CONSUMERS BRAND LOYALITY IN THE SOFT DRINKS ...

  » CHAPTER ONE INTRODUCTION One of the major marketing strategies used by companies to build up, encourage and reinforce brand loyal behavior is “Sales promotion” Over the years, most companies spend huge amount of money on advertising and promotion for a number of reasons, most importantly to influence customers to buy, to increase and maintain brand preference and loyalty, and consequen...Continue Reading »

  50 pages |  275 engagements |